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Development of Communicative Competence in an Elementary School Pupil
Žemlová, Tereza ; Chejnová, Pavla (advisor) ; Babušová, Gabriela (referee)
The focus of this thesis is to explore the development of communicative competence in an elementary school pupil. The research aims to analyse the specific areas of lexical and grammatical competence development in this pupil. The theoretical part of the research defines key terms related to communication. Moreover, it is focused on childrens' speech with the emphasis on the acquisition of specific means of communication that constitute the communicative competence. It also mentions various speech disorders which may follow the linguistic phenomenon of ontogenesis. It introduces several methods which can be used to analyse the child's speech level. The focus of the research is the vocabulary diversity of an elementary pupil (2nd grade student), calculated using the Type-Token ratio (TTR). The research also focuses on the complexity of syntax structures, represented by the number of simple and more complicated sentences in a speech. Data were collected by recording non- scripted interviews over a 6-month period. Three interviews were spontaneous, while the remaining three were centred around a specific topic. In the latter interviews, the subject had the option to prepare for the interview and fill in a given worksheet, allowing for a more structured speech. The interviews were transcribed according...
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Market position of a private label
OSYPENKO, Yaroslava
My bachelor thesis deals with the position of the dm drogerie markt's private labels on the Czech market. The main goal of this thesis is the selection of appropriate communication tools that will result in increasing the awareness of the private labels of this retail chain. The theoretical part of the bachelor thesis is focused on brands in general, own brands and marketing research. Then follows the practical part of the thesis, which researches customer awareness of dm drogerie markt's private labels. To achieve the aim, marketing research is used, which was conducted in the form of an online questionnaire survey. A total of 156 respondents participated in the research. Through the questionnaire survey, it was found that 43.4% of the respondents purchase goods offered under private label. More than half of the respondents tend to prefer or strongly prefer private label over national brand. The survey shows that the main reasons for purchase are acceptable quality and low price. Women are the most frequent shoppers and the two largest groups are those aged 19 to 30, followed by those aged 31 to 45. Based on the results obtained, recommendations were formulated on how to improve the position of dm drogerie markt private labels on the Czech market through communication tools. These recommendations include the use of direct marketing via SMS, the development of social media, offline advertising on billboards, online banner advertising and advertising on the social networks Instagram, Facebook, YouTube and TikTok.
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Pacient s kombinovaným znevýhodněním zraku a sluchu v ošetřovatelské praxi
VANÍČKOVÁ, Eliška
The bachelor thesis aims to raise awareness of the problems associated with visual and hearing impairment. The theoretical part is focused on defining the term deafblindness, classification of people with this handicap, its etiologies and development. The bachelor thesis also focuses on communication techniques used in communication with a deafblind person, nursing care for patients with this handicap, and an introduction to organizations that operate in the Czech Republic. The main aim of this bachelor thesis was to map how healthcare staff communicate with a patient suffering from a combined visual and hearing impairment and to find out how the combined visual and hearing impairment affects the client's communication with the external environment. It was to define and identify all the sub-variables that the qualitative investigation was conducted. The semi-structured interview method was selected for the purpose of this paper, in which 6 general nurses working in a health care facility participated. Purposive sampling was used to determine the research population. The inclusion in the research was conditional on practice with clients with combined visual and hearing impairment. The second research population was those clients with a presenting visual and hearing impairment who had experience of being in a healthcare facility. All interviews were recorded on a mobile phone and then transcribed in MS Word into electronic form. Data analysis involved open and axial coding, categorization of codes, and sorting into categories and subcategories based on predetermined objectives. The results show that the concept of communicating with a person with combined hearing and visual impairment is not a commonly discussed topic in our society. Nurses are rarely familiar with this issue. The undesirable factors that affect nurses are mainly the low awareness of this issue and the low incidence of such clients in the health care facility. The nurse probands report an increased level of distress in communicating with such a client. Client respondents are more likely to report pleasant experience with staff at the health facility.
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Changes of education and communication at high schools due to school information systems
KUŠNEROVÁ, Kristýna
This bachelor thesis is focused on mapping the changes in teaching and communication among the school, pupils and parents in lower secondary schools due to the situation associated with COVID-19. The theoretical part of the bachelor's thesis is focused on the analysis of various means of communication (classical and online) among the school, the pupils and his parents. The content of this part of the work is a description and comparison of school information systems. The practical part of the work consists of qualitative research, which is based on indepth interviews with teachers of selected lower secondary schools and with the parents of pupils who attend these schools. As part of the research, I dealt with the advantages and disadvantages of distance learning for communication among school, pupils and parents. Mainly, I tried to identify the obstacles that prevent the school, pupils and parents from communicating effectively. And also I tried to identify how the coronavirus pandemic changed communication among them, both quantitatively and qualitatively.
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Information and Communication Technologies - Economic and Social Aspects
Blšťáková, Hana ; Cahlík, Tomáš (advisor) ; Parrák, Radovan (referee)
This work is focused on the development of information and communication technologies (ICT) in the 21st century and their social and economic aspects. The first part of the thesis is dedicated to the history of the nowadays commonly used information and communication technologies, such as personal computer, mobile phone and internet. The second chapter describes the development of ICT in the context of individuals, households and businesses. The third section focuses on information economy with regard to the events in the ICT sector, expenditures, investments and foreign commerce with ICT. The next chapter studies social networks in detail, as strong marketing and economic instruments and further studies their development up to the present form. The fifth chapter deals with the positive and negative social and economic aspects of ICT and their combination. The main question of this paper is whether the benefits of ICT outweigh the negatives, now and in the future. The analysis of the paper comes to the conclusion that, the positives still prevail but it will be needed to minimize the negative impacts of ICT in the social field in the future and make the Internet safer.
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Media as a tool of internal communication in the ICT sector
Holá, Táňa ; Hejlová, Denisa (advisor) ; Koudelková, Petra (referee)
The diploma thesis Medium as a tool of internal communication in the ICT sector maps and analyzes the spectrum of media used in internal communication by companies that operate in the field of information and communication technologies. The thesis is divided into four main parts. The first part presents the theoretical literature review and provides the basis for subsequent analytical research. This section focuses on the description of internal communication as a field of inquiry and subsequently each communication channel and the media used in internal communication. The second part consists of a description of the methodology used for this study. The third part focuses on the presentation of data obtained from both qualitative (in-depth interviews) and quantitative research (statistical evaluation of the response of the electronic questionnaire) . The fourth part, discussion, is devoted to the analysis of the data obtained, comparing them with the theoretical part and at the same time, the author answers the research questions and sub-questions of this study.
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Social communication
Blumentálová, Lucie ; Duffková, Jana (advisor) ; Vinopal, Jiří (referee)
The work deals with social communication. Basic formal work arrangements is conducted from the theoretical anchoring the topic of practical knowledge in the field of social communication youth. The space here is devoted to the definition of social communication, comparing her relation with interaction and by negotiation, further then her frame (communication act, actors, communication channels - communication media, functions and purpose of the communication). For orientation deals with social communication, socialization of youth in the family, school and friends. Paies also free time youth and his usage. Followed by a section containing the results of my own empirical investigation and comparison with previous studies.This part is devoted to my own case study of the social communication of youth in chosen Kolínsko region. It detects means of communication used by youth, it deals with the question whether the youth prefer the possibilities of personal communication or the usage of modern means of communication; which communication topics they use with their friends and which they use with their parents and what is the purpose of communication with different types of communicators (parents / friends). It also focuses on the usage of communication accompanying phenomena (emoticons, acronyms, non-...
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Uzavírání distančních spotřebitelských smluv z pohledu podnikatele
Baltabayev, Ilyas
Baltabayev, I. Conclusion of distant consumer contracts at a distance from the point of view of the entrepreneur. Bachelor thesis. Brno: Mendel University in Brno, 2016. This bachelor thesis contemplates consumer contracts concluded at a distance with a specific focus on internet-based shopping. Throughout this thesis, the is-sues of legal regulation of consumer contracts are explored, with a particular fo-cus on long-distance commercial contracts. The general obligations of suppliers arising under commercial contracts, and their specific obligations arising under contracts concluded at a distance are both discussed. Particular attention is paid to the issue of unfair competition, which is detrimental to other competitors in the marketplace, as well as to customers. This work also addresses the conclusion of distance contracts between two enterprises. The commercial terms, the modes of transport and payment, the conditions for making claims, and the conditions for returning the goods of a particular e-shop are analysed in this work. The main objective of the thesis is to compile a summary of recommendations for a busi-ness based on an analysis of its activities.
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