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Media and its effect on the learning process in a web application
Drtinová, Kateřina ; Vondra, Zdeněk (advisor) ; Sigmund, Tomáš (referee)
The thesis concentrates on the utilization of multimedia in the learning process. For this purpose, information about memory function, media, multimedia transmission and perception and the interaction and gamification theories are synthesised. In the practical part of the thesis, a pair of educational web applications will be analysed, based on the comparison with the common quality of internet courses and specified criteria. Four main areas of interest are established for this assessment, based on the study of cognitive processes, pedagogics, communication theory and the principles of gamification. The aim of this thesis is to provide recommendations for an ongoing development of an eLearning project.
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The Communication of Corporate Values in the Algotech Company
Koutníková, Martina ; Králová, Tereza (advisor) ; Housková, Alena (referee)
The thesis focuses on corporate values and their communication to employees in the Algotech company. The theoretical part of my thesis deals with the communication process and internal communication. Furthermore, the corporate values and its importance to the organizational culture are characterized there. In the practical part, the analyses of internal communication channels and of corporate values in the Algotech company are carried out. On the basis of the analyses, a way of communicating corporate values in the Algotech company effectively is proposed.
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Internal communication in the security sector
Chlebiková, Lucie
Chlebiková, L., Internal communication in the security sector. Bachelor Thesis. Brno: Mendel University in Brno, 2014 The aim of the bachelor thesis is to evaluate and analyze internal communication of the security sector using an Internet survey. It will provide recommendations and strategies for more effective internal communication. Employees should be identified with visions, goals and functioning of the company. This thesis is mostly concentrated on communication between top managers and their employees. The participants are employees of the company Trade FIDES who provided their personal and company's background information and answered questions regarding their current internal communication. Further analysis and recommendations of internal communication will be done and recommendation should be forwarded to the company and should be as well applicable for the whole security sector.
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Analysis of the processes and tools of campaign responses evaluation
Hlaváčková, Lýdia ; Novotný, Ota (advisor) ; Tesárek, Petr (referee)
This thesis is specialised to analyse clients responds from banking industry to mar-keting campaigns. For purpose of such study are from the view of the information systems essential Customer Relationship Management systems, CRM systems, their operational part, with which are working all the employees and also analytical part, which serve for agregation a usage information of the operational part for desicion making. For the sake of correct understanding of the business logic of these systems is thesis concerning also area of direct marketing, which is object of CRM marketing campaigns. From theoretical point of view is suitable in the name of marketing campaigns evaluation work with Customer Intelligence and its selected topics. As a case study has been used real situation of the bank existing on the czech ban-king market, which is in current time working of implementation of a new CRM system Siebel. Situation in the bank and also on the project has dynamical charakter. Target of the thesis is to find out and provide the way how CRM system supports scoring of campaign succes, which is important for decision making about products offered to clients and about choice of appropriate communication. There are also mentioned other options of develop-ment these analytical tools.
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Event Marketing in Communication Strategy of a Firm
Pirunčíková, Jana ; Hesková, Marie (advisor)
This thesis deals with event marketing into integrated marketing communications. The main objective is to assess the effectiveness and appropriateness of selected methods in the selected company. The work is divided into theoretical and practical part. The first chapter describes the theoretical and the elements of marketing communication and clarifies the issue of event marketing. The theoretical knowledge applied in the Energy Media Publishing Ltd. and specifically its product - the magazine Do kabelky, his performance is part of the second chapter in the situational analysis. The third chapter is devoted to marketing research, which is processed in the form of primary research interviews with the event experts and target group publishing - magazine reader. Finally, in the fourth chapter, I propose that event marketing strategy, which will draft a specific event.
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Internal communication in a bank institution
Matějčková, Renata ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This Master's Thesis is about internal communication in a bank institution. The internal communication is viewed from both theoretical and practical point of view. Its goal is to identify the informational flows and operation of internal communication in a bank institution based on observation, analysis of internal documents and surveys, and to find out if the processes work effectively and suggest potential remedies. The Master Thesis is about the purpose, goals, principles of effective internal communication and applicable communication channels. The conclusion of this thesis is statement that the internal communication in the chosen institution is on a very high level and well-coordinated. The institution uses all available communication channels for its internal communication. The thesis also includes specific suggestions for even more effective internal communication especially in the terms of effective use of the communication channels and communication of the company's strategy and goals.
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Marketing mix of civic association active in cycloturism
Březík, Jan ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
The bachelor thesis focuses on the evaluation of the marketing mix of the civic association Cyklo Klub Kučera Znojmo, which provides services for its members, companies and authorities. The thesis is divided into two basic parts. The first part refers about marketing and marketing mix in a theoretical way, the second part describes the Cyklo Klub Kučera Znojmo itself together with its commercial and non-profit activities. The thesis focuses mainly on the marketing communication and communication channels. The current marketing activities of the Cyklo Klub Kučera Znojmo are evaluated in the end of the thesis together with possible improvements for the marketing communication.
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Communication channels, the part of the system base of gastronomic companies
Vondra, Zdeněk ; Krsek, Libor (advisor) ; Škráčková, Vendula (referee)
Goal of this document is to compile the basic theory of communication processes (exchange of information) of the company from the specific branch of the market. Make an analysis of these processes in real companies in order to make more suitable theory for evaluation characteristics of communication and vicariously informatics in the branch. Within the analysis, next goal is to point out the possibilities of information and communication technology support for the processes and find out the way how to implement them into company workflow. The problem analyzed in this document is, how to practise internal and external exchange of information to reach the planned business goal in branch effectively. This document describes the situation in gastronomy. System basics of the companies from this branch depend very much on the communication. Quality of information exchange including the level of informatics support affects their status on the market, which is equal to the fruitfulness.
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Vliv moderních IT/ICT na komunikaci ve firmě
Zátková, Lenka ; Kubešová, Vlasta (advisor) ; Pokorný, Jaroslav (referee)
Popis komunikačního procesu a jeho náležitostí, stručný popis vývoje IT/ICT a souvisejících změn v systému práce a manažerských pojetí. Seznam a popis nejvýznamnějších současných technologií a jejich přínosů, včetně vývojových trendů této oblasti. Vzájemná konfrontace IT/ICT a komunikace s upozorněním na nejvýraznější změny v procesu komunikace a s nimi souvisejícího lidského jednání a prožívání. Výsledky analýzy způsobů komunikace realizované v nejmenované bance. Zdůvodnění a vysvětlení některých zjištěných jevů a formulace případných návrhů na jejich zlepšení.
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