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Competitive Intelligence HF Czechforge
Nejtek, Petr ; Molnár, Zdeněk (advisor) ; Strádal, Jiří (referee)
This diploma thesis focuses on options of Competitive Intelligence solutions in small and medium enterprises. Applied part is conducted in a medium sized manufacturing company. Theoretical part of this thesis introduces areas of Competitive Intelligence and Business Intelligence, basic technological overview and illustrates Competitive Intelligence cycle description. In Czech republic, majority of companies are in a form of a small or medium enterprise, therefore theoretical definition is provided. In applied part of the thesis are introduced relevant information sources for small and medium enterprise, selected Business Intelligence tools under the Open-source license or provided as a Service. In following chapters is described possible utilization of this analytical software for a Competitive Intelligence. In final part of the thesis is a chosen solution applied in a HF Czechforge s.r.o., which consists of Business Intelligence and Competitive Intelligence. Main contribution of this thesis is a implementation suggestion of a user friendly Business Intelligence and Competitive Intelligence, which can be helpful for the company in gaining better overview of itself and its environment at acceptable costs.
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Competitive Intelligence in small and medium enterprises
Lněnička, Jiří ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This thesis deals with the possibilities of using methods of Competitive Intelligence for Small and Medium Enterprises. The main objective is to analyze how a particular business entity can apply the Competitive Intelligence methods. Sub-targets were set to achieve the primary goal of this diploma, among which belong describing theoretical aspects of Competitive Intelligence, characteristics of business environment in the selected segment, analyzing possibilities of using methods of Competitive Intelligence in the segment and designing applicable methodology of its usage for particular entity. The benefits of this work are mainly the mapping of external environment and its influences on the organization and subsequent proposal of how to use information resources for the specific needs of the company and its leadership in the decision-making process to maximize the company's market potential and resistance to adverse influences.
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Competitive Intelligence in small and medium enterprises
Novák, Miroslav ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This thesis concentrates on Competitive Intelligence which is not well known in the Czech region. On the other hand, it has been a rapidly increasing discipline. The main aim of this thesis is to suggest how to use the methods of Competitive Intelligence in small and medium-sized companies. The theoretical part summarises the terminology of Competitive Intelligence. At first the strategic management is being defined, as it is the basis of practical usage of the Competitive Intelligence methods in companies. The definition of small and medium-sized companies in the Czech business environment is also included in the theoretical part, because the importance of this kind of enterprise constantly grows even in the conditions of the global economics. This part of the thesis is a background research resulting from the available range of the specialized literature and other related sources. The empirical part of the thesis works in detail with the problem of Competitive Intelligence in three retail companies which focus on different business segments. The main aim is to suggest an appropriate solution in the area of monitoring the relevant information resources and other processes of the intelligence cycle. The target company is the one whose information collection and distribution was -- according to the analysis -- considered insufficient. The methods of the analysis include for example Michael Porter's Five Forces Model, SWOT analysis and the analysis of the existing processes of collecting and sharing information in the examined companies. The contribution of this thesis is that it explains the available IT tools and applications which provide systematic monitoring of relevant information sources or collect and distribute information with practical functions responding to demands and needs of MSP. The suggested solution also defines the qualified person responsible for realization of CI processes and it describes the specific activities that the qualified person should perform. The thesis should simplify the process of finding the most appropriate methods in the area of Competitive Intelligence, used in medium-sized and primarily small companies.
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Coordinated access to information sources
Žižková, Štěpánka
Koordinace a koordinační nástroje jsou základní podmínkou pro zajištění ekonomické, efektivní a uživatelsky účelné akvizice a zpřístupnění informačních zdrojů, a zejména to platí o klíčových vědeckých zdrojích, které jsou vysoce finančně nákladné a bez koordinovaného přístupu není jejich zabezpečení reálné. Více či méně úspěšné pokusy o koordinaci v oblasti IZ jsou známé nejen v ČR, ale i v zahraničí. Hlavním problémem bývá nejen zapojení velkých knihoven s centrálními, národními funkcemi, ale také motivace knihoven menších či úzce specializovaných. Koordinace, stejně jako jiné formy spolupráce, je velkým testem schopností sladění zájmů knihoven, pověřených v jednotném českém knihovním systému zcela odlišnými úkoly.
Slides:  PDF
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Mid-level manager's information need
Mlejnek, Petr ; Říhová, Zora (advisor) ; Dvořák, Martin (referee)
This work should define an information need of a mid-level manager in a small company. An important aspect and the assumption is, that information need relies not only on existing information resources in the company, but also on not yet directly defined topics, such as people management, social behavior, and methods of soft systems methodology of problem solving and team working. So this work isn't only about the information need, but also about topics mentioned above.
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