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Company Presentation Using Animated Infographics
Zunka, Ondřej ; Skácel, Ondřej (referee) ; Smolíková, Lenka (advisor)
The point of this dissertation is a creation of motion graphics video which functions as an in-depth presentation of Visual Unity services. The output is a video of approx. two minutes in length which the company will make use of as an information basis for prospective clients during international conference participation and other new business initiatives. The result is a functional proposal addressing spectrum of areas throughout the company.
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Graphic elements in news programs of Czech television channels
Novotný, Jan ; Podzimek, Jan (advisor) ; Groman, Martin (referee)
This diploma thesis deals with the form of graphic elements in the main news programs of the most-watched Czech stations. Using visual analysis tools, it explores how digitally generated headlines, bars, jingles, infographics, and other elements contribute to the effective communication of daily news. It also aims to find out how much the appearance of tv graphics differs between the programs. The semiotic analysis, which combines the approach of multimodal social semiotics and the concept of distinctive features, reveals that Czech television stations often use the same visual communication tools, therefore the graphic processing of elements in individual programs is remarkably similar in some regards. On the other hand, in connection with the recent visual rebranding of some of the programs, there are also frequent attempts of the programs to differentiate themselves and to avoid clichés in the appearance of the news. Because of that, discussion outlines the potential advantages and disadvantages of both of these approaches.
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Interactive methods of TV presenting (plasma,full graphics) and their usage in ČT24 news prgrammes
Gastová, Tereza ; Lokšík, Martin (advisor) ; Géla, František (referee)
In this thesis the author deals with the phenomenon of broadcast presentation with the help of graphic accompaniment, which is displayed on a large-format background during the studio performance of a news anchor. This thesis focuses on what the preparation and production of these articles entails, how they are handled and how various members of the television crew are involved in the whole process. This is achieved through interviews with several employees of the ČT24 news channel. Individual phases are represented by three selected programs produced by ČT24. Their broadcast throughout one specific day is then examined by the method of qualitative analysis of the content and describes which forms of interactive contributions were applied. The introductory part of the thesis offers basic theoretical background. It introduces the general concepts associated with the researched phenomenon and consequently deals with digitisation, the characteristics of ČT24 broadcast studios, and lastly, the role of the news presenters and news graphics.
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Creation of web-based analytics report from LISp-Miner metabase analytics
Nepomucký, Pavel ; Rauch, Jan (advisor)
This diploma thesis deals with ways how to represent results of LISp-Miner application on the world wide web. This thesis has three main sections. The first section is dedicated to description of data analysis process including description of newly established study of infography and its application in publishing results found du-ring the DZD process. The second part describes exporting of LISp-Miner as well as exporting formats of each module and its combining with other technologies, afterwards follows summarization of all kind of exports of lispminer and its im-provements or create a whole new templates. Third part is dedicated to develop-ment of a web-based application as a tool of repsentation results generated by lispminer. The very last part is contained of future improvements of this application.
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Comparison of virtuality of graphic statements and 3d computer animations in the main tv news of čt, tv nova and prima family
Kubičík, Martin ; Lokšík, Martin (advisor) ; Slanec, Jaroslav (referee)
The bachelor thesis "Virtuality comparison of graphic statements and 3D computer animations in the main TV news of ČT, TV Nova and Prima Family" deals with usage of the mentioned types of infographics in the TV reporting and researches the extent to which they strengthen the virtuality of news. The introductory part of the thesis deals with the ability of TV reporting to show the reality and maps the principles of journalism that prevent from doing that. The following chapter defines the terms graphic statement and computer 3D animation and demonstrates their virtual dimension on the basis of their structural elements and examples. Then follows the analysis of the graphic statement and computer 3D animation in the main TV reporting of ČT, TV Nova and Prima Family during a period of three weeks. The evaluation of their contributions for particular spots and the comparison of their use for the same topics across the stations are supplemented by the reflection of Zdeněk Šámal, the director of news of Česká televize. The last part of the thesis brings the summary that recapitulates the tendencies of individual stations while including the discussed types of infographics.
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Multimedialization of news agency production focused on infographical service
Zuska, Adam ; Trunečková, Ludmila (advisor) ; Slanec, Jaroslav (referee)
In the era of digitalization and internet, news agencies are attempting to use all available instruments in the best possible quality to provide information effectively while stressing out accuracy, clarity and understandability. Especially for this reasons, multimedia service forms an integral part of news agency production. Using the advantages of various tables, graphs, diagrams or multidimensional animation, readers can be easily informed about current events and affairs and they are able to watch those events that are unlikely to be captured on a video. This work deals with the process of multimedialization of news agency production with examples of infographical service. In theoretical part, it ruminates over following aspects - the term of multimedialization, activity and functioning of news agencies and production of effective information graphics. In its practical part, it describes the production of infographics in the Czech News Agency, both in present and in history. The quantification of infographical production in years from 1992 to 2011 and its interpretation is also offered in this work.
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Relaunch of Hospodářské noviny(2009) and Mladá fronta Dnes(2010)-Comparative Analysis
Keményová, Zuzana ; Köppl, Daniel (advisor) ; Wolák, Radim (referee)
The main aim of this thesis are two Czech nationwide daily newspapers Hospodářské noviny and Mladá fronta Dnes. This thesis focuses on graphics relaunches which these newspapers passed in years 2009 and 2010. It deals with question, how the graphics changes influenced appearance of these newspapers, their content and the position on the media market. This composition responsibly took the opportunity to show the reader in detail, how these newspapers have changed the look of the headlines, elaboration of photos, colors and other graphics components. Along with it the thesis analyses the content changes, such as stylistics or the way of submitting information. Last but not least it gives the comparison of the earning power of these newspapers, position of their publishers Economia and Mafra as well as interviews with publishers representatives.
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Design of Information of Selected Topics
Novotná, Kateřina ; Hořava, Michal (referee) ; Houf, Václav (advisor)
The MA thesis presents the discipline of information design as a large but a compact unit. The chapter about the history in the wider framework of visual communication and the chapter about information age present conditions and context of evolution of information design to its contemporary forms. These chapters are followed by information design characteristic and division into several categories completed by a selection of representative examples. In addition to information design, an area of less constrained production (cases when readability prevails over aesthetics) of information art is presented here. "Web site offers a structured overview of information design and a view of different ways of perception of information through design."
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Company Presentation Using Animated Infographics
Zunka, Ondřej ; Skácel, Ondřej (referee) ; Smolíková, Lenka (advisor)
The point of this dissertation is a creation of motion graphics video which functions as an in-depth presentation of Visual Unity services. The output is a video of approx. two minutes in length which the company will make use of as an information basis for prospective clients during international conference participation and other new business initiatives. The result is a functional proposal addressing spectrum of areas throughout the company.
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