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Emotional Cartography
Rygálová, Monika ; Pfeiffer, Jan (referee) ; Sterec, Pavel (advisor)
The work aims to artistically compile perception of maps as a fact, what let us think about The world - how we know it from the map. I work with data, which I gain by displaying technology – eye tracking, which helps me to record track of moving eyes during watching any kind of picture. The observations will be people from different places such a place of stay etc. Gained data I am going to use as a study, which I will componate to maps and different vizualizations of world, countries etc. "Where i have not ever been before, it does not exist" – is idea of percepting world, wich I also work with on that project. Study will contain all aspect of perceiving maps and systematicly shown world related to the person, his memories to that place, fyzical contact and his impact in his scale person versus a the world.
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The concept of an information retail technology
PECHA, Matěj
This bachleor thesis is about information retail technologies. The main aim of thesis is to introduce the reader into the Scan&Go technology which is used in retail chain Globus České Budějovice, find out experiences of random customers with this system and get suggestions for improving this system. Customers were interviewed using questionnaires made in Google Forms. The thesis contains definitions of information technology, hardware, software, information systems and mentions question of security. There are also a few modern technologies which is already in use or in state of production. In practical part of the thesis there are analysis of customer's answers. They were asked about their experiences with modern technologies like contactless cards, self-service cash registers, virtual dressing rooms, QR codes, Scan&Go, etc. All answers were analysed and putted into the charts. In final part of the thesis is evaluation of hypotheses and suggestions for improvement Scan&Go technology which could be helpful for Globus itself.
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Emotional Cartography
Rygálová, Monika ; Pfeiffer, Jan (referee) ; Sterec, Pavel (advisor)
The work aims to artistically compile perception of maps as a fact, what let us think about The world - how we know it from the map. I work with data, which I gain by displaying technology – eye tracking, which helps me to record track of moving eyes during watching any kind of picture. The observations will be people from different places such a place of stay etc. Gained data I am going to use as a study, which I will componate to maps and different vizualizations of world, countries etc. "Where i have not ever been before, it does not exist" – is idea of percepting world, wich I also work with on that project. Study will contain all aspect of perceiving maps and systematicly shown world related to the person, his memories to that place, fyzical contact and his impact in his scale person versus a the world.
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Organizational culture of the Globus company
Navrátil, Jan ; Matysová, Kamila (advisor) ; Zadražilová, Dana (referee)
The bachelor´s thesis focuses on the Czech part of the retail company Globus, namely the issue of Czech-German cultural differences and the current perception of organizational values among employees. The introduction defines the goals of the thesis. The first chapter is devoted to introducing the company in concept limited to the key facts. The following part of the thesis presents the theoretical bases, defining issue of the international organization's culture, specifically, intercultural management, and explains the definition of culture that continues to have moved out analysis of Globus corporate values. After the theoretical part, is an analysis of the current organizational, culture perception of Globus, and the possible misunderstanding. Part of this chapter analyzes the company's organizational values as the outputs of two research projects. The conclusion of the thesis includes an analysis of the findings and suggestions for further progress in implementing the measures needed to improve the state of contemporary HR management and staff. Part of the conclusion is also a confrontation of findings with defined objectives.
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The development of cartography from the perspective of Czech cartographers
JELÍNKOVÁ, Kateřina
The aim of the thesis is to prepare an overview of major and lesser-known Czech cartographers, who went down the history with their important cartographic works in our country, or, conversely, contributed to the discovery of new worlds. The first part focuses on the explanation of terms connected with this topic. The development of cartography which is divided into individual periods follows. Each of these periods includes a brief description of the development of cartography in the Czech lands and a summary of significant cartographers for this period. In each section there is a detailed description of the life and work of a particular cartographer, who made history. Map works by these cartographers can be found in the text as images and more significant works are presented in the Appendix. Next section explains the aims and methodology. The practical part of the thesis contains an analysis of selected cartographic works. The final section is devoted to a discussion about the authors and their different views of the map works, and a summary of significant works and our most famous cartographers. It also shows the importance and benefits of cartographic creation for our present and future.
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Customer behavior on the Czech grocery retail market on the example of the company Globus
Hájek, Pavel ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This diploma thesis elaborates on the customer behavior on the Czech grocery market. The emphasis is particularly put on the customers' reaction to the special offer flyers. This research paper describes the real special offer price campaigns of the retailer Globus and analyses the customer behavior that is caused by these special offer prices. Furthermore this thesis also develops the concept of better reaction to such a customer behavior. By applying this concept, better and more effective realization of special offer price campaigns could be generated.
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The development of cartography according to selected world's cartographers
JELÍNKOVÁ, Kateřina
The aim of this bachelor thesis is to factually and clearly describe the development of cartography from the perspective of selected world cartographers through searches. The first part focuses on the explanation of terms related to this topic, the following one deals with the development of cartography itself which is divided into individual periods. Each of these periods includes a brief description of the development of cartography in selected countries and a brief overview of important cartographers for this particular period. In each of these periods, works of several cartographers are described, and they are also part of images and map attachments. The conclusion summarizes the historical significance of cartographic works for our present times.
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