Original title: Komunikační strategie v online prostředí řetězce Globus v období 2015-2016
Translated title: Communication strategy in online environment of the supermarket chain Globus between 2015 and 2016
Authors: Hanzlíková, Tereza ; Báča, Ladislav (advisor) ; Rosenfeldová, Jana (referee)
Document type: Bachelor's theses
Year: 2018
Language: cze
Keywords: Communication strategy; content; Facebook; fans; Globus; interactions; marketing; online marketing; social media; Facebook; fanoušci; Globus; interakce; komunikační strategie; marketing; obsah; online marketing; sociální média

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/94616

Permalink: http://www.nusl.cz/ntk/nusl-372749


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses