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Company Marketing Strategy
Malíková, Lucie ; Baksa, Jiří (referee) ; Schüller, David (advisor)
The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.
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Business Plan - Starting a New Company
Bařina, Karel ; Skoupil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis is focused on both theoretical and practical creation of a business plan in order to create a real business entity. The theoretical part primarily describes the most important concepts that we need to understand the issue. In the practical part of the work we then apply the knowledge gained in the preparation of the theoretical part and at the same time the research of a sample of the target group is carried out according to which the effectiveness of the whole project is analyzed.
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Marketing Plan of New Project
Čikl, Jaroslav ; Jelínek, Tomáš (referee) ; Světlík, Jaroslav (advisor)
The object of this diploma thesis is the composition of marketing plan for establish new company Climbing land. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the analyses of the corporate environment. Acquired data are evaluated and applied in the particular concept of marketing plan for one year. The last part is proposal for building climbing centre.
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Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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The Business Plan for Establishing a Beer Bar in Olomouc
Ohlídal, Evžen ; Urban, František (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the business plan for establishing a beer bar with Belgian specials in Olomouc. The first part describes the theoretical basis of the work. It is focused on the description of the business idea, methods used for analytical research of the business surroundings, and the structure of the business plan itself. The second part deals with analytical methods mentioned. Based on these methods, appropriate and most suitable strategy is implemented. The third part of the thesis contains a comprehensive elaboration of the business plan, which follows the choice of strategies for this business.
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Entrepreneurial Project
Vágó, Gábor ; MBA, Tomáš Palacka, (referee) ; Rompotl, Jaroslav (advisor)
The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.
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Business Plan for Selling Stock Photographs and Illustrations
Šlechtová, Nikola ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The master’s thesis deals with a business plan for selling photos and illustrations on microstock agencies. The theoretical part describes the basic concept related to business, business plan and microstocks. The practical part focuses on the analysis of the environment and development of the business plan based on the analysis results. The business plan consists of marketing, operational and financial plan, including also risk and feasibility evaluation.
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Business Plan for Sandwich Bar
Vlach, Zdeněk ; Kupský, Michal (referee) ; Luňáček, Jiří (advisor)
The Bachelor‘s Thesis is working out a business plan for sandwich bar. The thesis is divided into three main parts – the theoretical, analytical and proposal section. The first part defines the basic concepts that are directly related with the business. The second part is based on business environment analysis and questionnaire survey. The last part of proposal contains the business plan and completes the preparation of the business plan and prognoses for the implementation of the whole project.
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Proposal for a Digital Marketing Strategy on the Slovak Market for Increasing Brand Awareness
Nepožitková, Lucie ; Schwartzhoffová,, Eva (referee) ; Chlebovský, Vít (advisor)
Hlavním cílem diplomové práce je navrhnout efektivní a uskutečnitelnou digitální marketingovou strategii orientovanou na slovenský trh pro vybranou společnost. Práce je zkomponována z teoretické části analytické části a z návrhů na zlepšení. Teoretická část se, vztahuje k marketingu a marketingové strategii. Analytické část zkoumá vnitřní a vnější faktory okolního prostředí, které mají přímý vliv na vybranou společnost. Na základě provedených analýz je navrhnuta digitální marketingová strategie s cílem zvýšení povědomí a tím pádem i zisku vybrané společnosti na slovenském trhu.
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