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Ink
Vomelová, Lenka ; Rydval, Michal (referee) ; Macháček, Mikuláš (advisor)
-ink- ink is a small independent publishing house, that is aiming to publish student-written literature with graphic design and illustrations made by young designers and artists. Main goal of the publishing house is to support, execute and spread projects of young, not yet estabilished authors and artists and thus develop the contemporary art scene. The visual identity of the publishing house is left open, it is going to be created in time by the books that are going to be published by ink. The logo is often used as a background to posters, or a stamp over photographs. I'm letting the content to speak for it's brand, not the logo. I created business cards, bookmarks, a stamp, wrapping papers that are used for parcels as well as a background for posters, and stickers. Novel Devil Novel Devil is a first book published by ink. Author of the book is Jan Smutný, recent graduate of Faculty of Fine arts in Brno. Illustration and the overall design of the book are made by me. The design is inspired by gothic books written in textura or bastarda and illustrated with woodcuts. My aim was to create a book clearly referencing this visuality, but not a „retro“ or a historicist book. I tried to create a classical book with a modern twist. That's why I chose new, modern typefaces Enigma and Lapture and the illustrations are just vector lines. Because of the theme I work only with black and and background white colour. The book was published in 200 copies.
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FASHION PHOTOGRAPHY AND ITS CURRENT POSIOTION IN MEDIA AND ADVERTISING
Mikešová, Kateřina ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis Fashion photography and its current position in media and advertising examines the role of fashion stories (fashion editorials) in relation with the lifestyle magazines they are published in, regarding the role photographers who are responsible for the fashion stories and the fact whether the advertisement in particular magazine issue is related to the content of the fashion story. The analytical part of the thesis is based on the specific example of three lifestyle magazines in the Czech Republic - Elle, Dolce Vita and proc ne?! and on the work of four photographers that publish the most in these magazines - Anna Mrazek Kovacic, Standa Merhout and pairs Stepanka Stein & Salim Issa, Rene & Radka. It is subdivided into three units. The first examines the role of fashion stories in media, define the parameters on the basis of which a quality of a fashion story can be specified. The second analyzes the relation between fashion stories and advertisement on the example of brands that advertise in the magazines in comparison to the brands that are used in the fashion stories. The third analyzes the photographic style of the authors of fashion stories and examines how it is affected by the requirements of the client's order.
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The roles of leading articles in presen czech magazines ilustrated on monthly published CosmoGIRL! and Cosmopolitan
Jandíková, Eva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.
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Special issue of the Conference Analytical Methods in Statistics (AMISTAT 2019)
Kalina, Jan ; Jurečková, Jana
IN: Applications of Mathematics. 2020, 65(3), 227-342. ISSN 0862-7940. doi: 10.21136/AM.2020.0106-20. ANNOTATION: This special issue of Applications of Mathematics is devoted to the third workshop on Analytical Methods in Statistics (AMISTAT 2019), which took place in Liberec on September 16–19, 2019. It was organized by the Department of Applied Mathematics at the Faculty of Science, Humanities and Education of the Technical University of Liberec. The workshop was held under the auspices of Miroslav Brzezina, Rector of the Technical University of Liberec.\n
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Comparation of úvodník and editorials in weekly magazines Reflex and Echo with emphasis on variability of genres
Malá, Markéta ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
This bachelor's thesis deals with the introductory of úvodník and editorial. It presents their different interpretations and characteristics and aims to determine whether it can be distinguished as two specific genres, or whether it is only two different designations of the same genre. The first part of the thesis presents several definitions characterizing úvodník and editorial and also mentions the historic developement of úvodník, especially i teh Czech lands. One of the chapters is also devoted to the position of úvodník in Lidové noviny and mentions not only Ferdinand Peroutka as the local úvodník writer. The entry of foreign editorial into Czech media environment and the subsequent mixing of elemnts of úvodník and an editorial on the pages of social periodicals is also described. and the entry of foreign editorial into Czech media enviroment. As well it presents the position of editorial in Anglo-American media. The main part of the bachelor's thesis consists of an analysis of úvodník in the Reflex weekly and editorials in the Echo Weekly in a defined period of time, which is performed on the basis of several specified criteria. The evaluation of the results of the analysis will make it possible to make a comparation of two genres, which is approached with five predetrmined hypotheses. Their...
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IT support of online magazine editorial staff and office
Wagenknecht, Martin ; Gála, Libor (advisor) ; Fortinová, Jana (referee)
This Bachelor Thesis describes the IT support of editorial staff and office. My goals is to identify whole portfolio of application and also identify the state of actual market in this branch. In the first step is defined the whole enviroment of editorial branch with all need for complex functionality. Then is whole enviroment with all processes analyzed according to the MMABP. Then I get different views to IT needs of editorial using MMDIS methodology and the last part of my work focuses on surveying the state of current IT market of complex and separate modules of business systems satisfying needs of this kind of business. The last step is market research in branch of applications needed for such a surrounding and comparing to editorial which was presented. The result of this work will help with setting up new editorials and choosing whole IT support or streamline already existing office. Furthermore, my findings may interest developers, who could use the information in order to develop new or improve the current software editorial staff uses.
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The high school students world in their periodicals
Malkovská, Barbora ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
The thesis is focused on the student journalism and its comparison with the content of national magazines intended for children and teenagers. The main aim of the thesis is to find out to what extent the topics in the school and national magazines are intertwined; what topics are most commonly found in national journals, and the extent to which students of (secondary) schools take on their journalistic work. The first (theoretical) part of the thesis is intended to characterize the principle and the main mission of the school magazines, ie what they serve and what their main benefits are for students or other readers. In this part, youth magazines are further specified in terms of the main target group of readers, content and relevant topics, language forms, etc. The theoretical part also explains basic concepts such as intelligence values and stereotypes in media presentation that will be used in analytical work. The aim of the practical part is to perform the brief characteristics of the studied sample of student and national magazines, including the criteria of their selection and especially the content analysis, exploring the most important and most frequented topics that the journals are exploring. The results of the analysis will serve as a basis for subsequent comparison, ie. what topics are...
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FASHION PHOTOGRAPHY AND ITS CURRENT POSIOTION IN MEDIA AND ADVERTISING
Mikešová, Kateřina ; Lábová, Alena (advisor) ; Osvaldová, Barbora (referee)
The bachelor thesis Fashion photography and its current position in media and advertising examines the role of fashion stories (fashion editorials) in relation with the lifestyle magazines they are published in, regarding the role photographers who are responsible for the fashion stories and the fact whether the advertisement in particular magazine issue is related to the content of the fashion story. The analytical part of the thesis is based on the specific example of three lifestyle magazines in the Czech Republic - Elle, Dolce Vita and proc ne?! and on the work of four photographers that publish the most in these magazines - Anna Mrazek Kovacic, Standa Merhout and pairs Stepanka Stein & Salim Issa, Rene & Radka. It is subdivided into three units. The first examines the role of fashion stories in media, define the parameters on the basis of which a quality of a fashion story can be specified. The second analyzes the relation between fashion stories and advertisement on the example of brands that advertise in the magazines in comparison to the brands that are used in the fashion stories. The third analyzes the photographic style of the authors of fashion stories and examines how it is affected by the requirements of the client's order.
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