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E-commerce Design for a Small Business Owner
Kopecký, Ondřej ; Kindlová, Dita (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the design and creation of a low-cost e-commerce solution for a small business owner. The thesis includes, in addition to the theoretical background, the analysis of the entrepreneur's requirements and the resulting selection of a suitable e-commerce platform through a multi-criteria decision model. The thesis also includes a section with the design of the actual solution, where a detailed procedure for creating an e-shop on the Shoptet platform is presented.
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Expansion of Czech Online Store with Professional and Garden Tools into the German e-commerce Market
Hlavenková, Andrea ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Cílem této diplomové práce je zjistit, zda je německý trh vhodnou volbou pro expanzi českého internetového obchodu, který prodává profesionální, hobby, zahradní nářadí a související produkty. V této práci budou blíže zkoumána specifika německého trhu, stav elektronického obchodování a zda je společnost finančně a provozně připravena na tak složitý proces. Po zodpovězení výzkumné otázky bude vypracován příslušný návrh v podobě plánu expanze, který bude zahrnovat všechny nezbytné aspekty včetně vstupu na trh, právních aspektů, marketingu, odhadu nákladů a časového harmonogramu realizace.
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Business plan
Makówka, Tomáš ; Pirožek, Petr (referee) ; Marciánová, Pavla (advisor)
This bachelor thesis is focused on developing a suitable business plan for a specific company selling paintings on canvas. The theoretical part of the thesis is aimed at explaining the basic concepts related to business plan, entrepreneurship, and e-commerce. The analytical part includes an analysis of the micro and macro environment of the business, marketing research and will provide the necessary information for the practical part of the bachelor thesis. The practical part is devoted to developing a suitable plan into a business plan and assessing the suitability of implementing.
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Proposal of Communication Mix of the Selected Company
Klapušová, Hana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the design of the communication mix of the selected company. The work consists of three parts. The first of them is an explanation of the theoretical points for a better understanding of the given issue. The second part is devoted to the analysis of the current state, the introduction of the company or the analysis of the internal and external environment. In the last one, proposals for solutions to improve the communication mix in the company are developed. The proposals are supplemented with a time frame and an estimate of the financial resources needed for implementation.
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E-commerce Design
Brát, Vladimír ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the design of e-commerce for a specific entity in the B2C area. The aim of the work was to create a functional prototype of this store. The first part of the thesis is devoted to the theoretical background, where concepts related to e-commerce are defined and described. The analytical part of the thesis discusses the current state of the subject and the appropriate way of developing e-commerce. Based on this analysis, the practical part describes the process of making a working prototype of this commerce.
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Business model of entrepreneurship on internet platforms
BOUDNÝ, Matouš
The aim of this thesis is to assess current forms of business on internet platforms, develop their business models, and propose recommendations for this type of business. The thesis examines the most common forms while also evaluating their frequent mistakes and shortcomings. For the purpose of creating a comprehensive and specific view of these models, analyses are conducted on specific examples of platforms and companies. Furthermore, thesis proposes recommendations for improvement or elimination of these shortcomings, potentially increasing the efficiency and effectiveness of these models. The main goal of this thesis is to contribute to a better understanding of business on internet platforms, identifying key aspects of this form of business and providing specific proposals and recommendations that can help entrepreneurs and companies thrive and effectively develop their businesses.
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E-commerce Design
Staňka, Jakub ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
The thesis contains information about development of a simple online store using basic technologies like HTML, CSS, PHP, Javascript etc. The website design has been optimized for SEO and subjected to optimization test. Data security of the store is also the scope of the work.
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Creation of E-commerce for an Entrepreneur
Prchal, Tomáš ; Kříž, Jiří (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the introduction and comparison of different platforms for creating e-commerce for entrepreneurs. The aim of the thesis is to provide an overview of the advantages and disadvantages of each platform, as well as to compare their features and capabilities. The thesis will also include a practical part, in which specific platforms for creating a customized e-shop will be compared and the steps required to create an e-shop on the platform that best suits the requirements of the entrepreneur will be described. The work should result in a detailed guide for selecting a suitable e-shop solution, considering the current situation and the needs of the entrepreneur.
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E-commerce Design
Kolář, Michal ; Dyk, Tomáš (referee) ; Luhan, Jan (advisor)
Bachelor’s thesis deals with a creation of design and implementation of e-commerce for the newly formed company, focused primarily on Apple devices service. The work focuses on the analysis of the company, requirements and implementation of e-commerce with innovatice elements.
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