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Model of internet shop for multimedia
Sedlář, Vítězslav ; Horejsek, Rostislav (referee) ; Dvořák, Jiří (advisor)
This master’s thesis is concerned with the creation of a proposal of internet bookshop. It consists of theoretical findings of internet shopping, analysis of present situation as well as trends in the book area. The goal of my diploma thesis is to project a model of internet shop including necessary changes in company's structure and finally the economical summary of the project.
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Communication Activities of the Publishing Company Kniha Zlín in 2011-2012
Lepková, Klára ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The aim of the thesis named Communication Activities of the Publishing House Kniha Zlín in 2011-2012 is to deal with the marketing communication of the modern publishing house in Zlín. The publishing company wishes to present so called young literature of the highest quality that appears mostly on the European market to the Czech readers. Kniha Zlín has been present on the Czech market for 8 years, however, in the field of marketing the most significant breakthrough came in 2011 when Kniha Zlin started publishing e-books. I dedicate my thesis to the introduction of marketing communication of Kniha Zlin in the period 2011-2012 and also I would like to show the contribution of this publishing house in the both realms of marketing and literature. The thesis describes the birth of the publishing house, its vision, however the main emphasis is focused on marketing strategy, put in other words on communication in the on-line sphere, namely on the social networks. Besides there is space focused on the phenomenon of e-books, PR activities, unified visual style, individual editions. The stress is also put on the Scandinavian literature which was the core of the publishing interest in 2011-2012. The other topic that is discussed in the thesis is the position on the Czech book market, where Kniha Zlin in...
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Printed Books vs eBooks: What, Why and How Does Generation Y Read?
Nykl, Jan ; Halada, Jan (advisor) ; Lütke Notarp, Ulrike (referee)
The aim of the thesis 'Printed Books vs. eBooks: What, Why and How Does Generation Y Read?' is to uncover what motivates a group of young people, specifically twenty students attending universities based in Prague, to choose either printed or electronic books. Furthermore, while using the qualitative method of semi-structured interview it was also the aim of this thesis not only to describe and analyse how important are the social aspects of books as well as the ways of acquiring them, but similarly to get a better understanding of how Generation Y perceives books. For this reason the conducted research could be beneficial to an academic area of interest, while correspondingly valuable for publishers, bookshops or e-reader manufacturers and their marketing strategies. Practical research is built upon a relevant theoretical basis: history of reading, characterization of printed and electronic books, together with a Czech book market summary and an introduction of Generation Y. In addition, the fourth chapter presents methods used when conducting the research, particularly Grounded Theory. However, the results of this research and their interpretations are presented in the final chapter along with respondents' descriptions, research goals and the course of interviews. In conclusion, research limits...
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Online services of the National Library of Technology in Prague
Hedvíková, Květa ; Římanová, Radka (advisor) ; Drobíková, Barbora (referee)
The topic of this thesis focuses on the online services in the National Technical Library in Prague including e-books, the acquisition of e-magazines through consortiums and the different search catalogues that are available to users. The thesis also provides an overview of other services offered such as the TECH Subject Gateway, the Virtual Polytechnic Library, the National Repository of Grey Literature, eBooks on Demand and Ask you Library. The aim of this thesis is to evaluate the current benefits of the online services for users and to determine the future direction of their development. Powered by TCPDF (www.tcpdf.org)
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Self-publishing v českém prostředí a změny na knižním trhu s ním spojené
Blažek, Radek ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
One of the first Czech research papers on self-publishing. Even though unsuccessful and forbidden authors could publish a book on their own in the past, the current phenomenon of self-publishing can be arranged on-line in just a few clicks and for much cheaper. Self- publishing began to spread since circa 2005 - in the Czech Republic and abroad simultaneously. This thesis shows how the development has unfolded differently in the Czech Republic and in the USA, which is considered the cradle of this technology. The first chapter of this thesis analyzes the history of book publishing and many different ways to publish a book, and defines self-publishing. The second chapter shows how the new technologies and media influenced the expansion of self-publishing. The third chapter analyzes and puts into context some of the Czech and the American self-publishing portals, and compares the providers of these services. Many professionals - editors, authors, and literary critics - criticize self-publishing for its amateurism and low quality content, which this work takes into account as well. This paper also documents some of the rare cases of self-published authors, who managed to succeed despite the tough competition from traditional publishing houses. In the last chapter the whole process of self-publishing...
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Printed Book Versus E-book Readers. The Future of Literary Culture in the 21st Century
Šulcová, Lucie ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
This master thesis is dedicated to comparison of classical book and electronic book reader and it examines the advantages and disadvantages of both formats for recipients. In this work the importance of the printing press for society will be described and also the reactions which were induced by its invention. Following chapters will be dedicated to the book itself. Most importatntly what "makes the book being the book" and what are its strength and weeknesses and why it is still popular. As a contrast to this phenomenon the massive increase in popularity of electronic book - especially e-readers in pocket readers, on the internet and in the smartphones which become potential competition for books. The goal of this work is to compare the printed version which is represented by paper book and electronic version which is represented by e- books. Comparison will be based on the description of the specifics of both information tools from technological aspect as well as from the different text perception and the enjoyment from the reading itself. At the end there is an attempt to predicate the possible development in the future - is book culture facing a crisis or will it hold its position in following years?
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E-books and copyright
Lašková, Barbora ; Císařová, Zuzana (advisor) ; Wünschová Pujmanová, Alexandra (referee)
LAŠKOVÁ, Barbora E-BOOKS AND COPYRIGHT This rigorous thesis consists of eight chapters, while the aims of the first part are to make readers familiar with the concept of e-books and to describe and to explain the copyright aspect of e-books, to offer to publishers, distributors, libraries and users possibilities of how to use copyrighted e-books legally, namely through conclusion of a license agreement, free share or under a license granted by operation of law. The second part of this thesis deals with methods of e-book protection and description of liability for infringement of copyrights. Conclusion of this thesis is then focused on copyright aspects of e-books de lege ferenda. This thesis is also supposed to give answers to some topical questions related to the e-book phenomenon, which can only be inferred by construing and using case law (European, German and Czech), and at the same time, to address legal problems of e-books, the solution of which should be incorporated in legal norms and put into practice in the future.
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Communication Activities of the Publishing Company Kniha Zlín in 2011-2012
Lepková, Klára ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The aim of the thesis named Communication Activities of the Publishing House Kniha Zlín in 2011-2012 is to deal with the marketing communication of the modern publishing house in Zlín. The publishing company wishes to present so called young literature of the highest quality that appears mostly on the European market to the Czech readers. Kniha Zlín has been present on the Czech market for 8 years, however, in the field of marketing the most significant breakthrough came in 2011 when Kniha Zlin started publishing e-books. I dedicate my thesis to the introduction of marketing communication of Kniha Zlin in the period 2011-2012 and also I would like to show the contribution of this publishing house in the both realms of marketing and literature. The thesis describes the birth of the publishing house, its vision, however the main emphasis is focused on marketing strategy, put in other words on communication in the on-line sphere, namely on the social networks. Besides there is space focused on the phenomenon of e-books, PR activities, unified visual style, individual editions. The stress is also put on the Scandinavian literature which was the core of the publishing interest in 2011-2012. The other topic that is discussed in the thesis is the position on the Czech book market, where Kniha Zlin in...
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Edition profile and marketing activities of Kniha Zlín publishing
Kajabová, Marieta ; Halada, Jan (advisor) ; Batistová, Anna (referee)
In my work I focused on small and relatively young publisher Kniha Zlín. The purpose is to provide basic information about Czech book market, history of this publisher and point on the progress of its rather specific edition profile including the current trend of e-books. On the basis of provided statistics I evaluate the success of single editions and specific titles, both paperbooks and e-books and I compare Kniha Zlín with other similar publishers. In final part of work I summarize online and offline marketing activities of Kniha Zlín and the image of publisher in media.
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