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Analysis of the products of travel agencies in domestic tourism in relation to Slovakia
Kozová, Petra ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee)
The subject matter of this diploma thesis is to analyze the products of selected travel agencies in domestic tourism in relation to Slovakia. The aim of this thesis is to analyze their offer in terms of depth and width, and also find out how travel agencies are involved in this type of tourism. The first part of the thesis defines the theoretical basis and terms used in the following sections. The second chapter describes the Slovak Republic as a destination of domestic tourism, discusses the current state of domestic tourism, but also the attractiveness and preconditions for its development. The third chapter presents the specific characteristics of selected travel agencies and analysis of their product portfolios. The final section is devoted to the comparison of offers, evaluation of analysis and drawing conclusions and recommendations.
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Tourism for Minorities Living in the Czech Republic
NGUYEN THI, Lenka
The main aim of the thesis is to investigate the function of the tourism market for the selected minority living in the Czech Republic, which is the Vietnamese minority. Based on field research to prepare an adequate product and find out the possibility of further tourism development for the minority. The thesis analyzes this particular minority, which is a very close-knit community. However, it would be an exaggeration to say that the Vietnamese community is entirely closed to the outside world when it comes to traveling. In the last chapter through a personal questioning was prepared sample suitable product innovation.
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Marketing communcation of CzechTourism - internet marketing in domestic tourism
Soukupová, Tereza ; Vaško, Martin (advisor) ; Sedláček, Jiří (referee)
The theoretical part includes the basic rules of marketing, set in the context of tourism through marketing the competitive destination, and internet marketing. The following chapters focus on the role of the CzechTourism in the field of tourism in the Czech Republic. Describe CzechTourism's marketing plans, including marketing campaign to promote domestic tourism. In the end the work focuses on the internet marketing through a basic analysis of the Czech domestic tourism website's homepage (www.kudyznudy.cz).
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Taste the Czech Republic - Czech Specials
Michalcová, Veronika ; Mlejnková, Lena (advisor) ; Zachariášová, Klára (referee)
The aim of this bachelor's thesis is look into realization of project Czech Specials in practise. The thesis is divided into 4 chapters. The first chapter deal with the importance of gastronomy, marketing and gastronomy. The second one is also theoretical and is focesed on the history and characteristics of the czech cuisine. In the third chapter, there is presented the project Czech Specials. The last chapter contains an evaluation of own research in certified restaurants and survey and the proposals on changes which were determinated on the basis of the evaluation and could be implemented into.
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Vyšehrad and tourism
Hrubá, Barbora ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The batchelor thesis focuses on a tourism in the Czech republic, on incoming and domestic tourism in czech regions, especially in Prague. Main aim of the thesis it to analyse and evaluate the visit rate at Vyšehrad and also its revenues from statistics, find out possible weaknesses and propose a solution.
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Questions of promotion of domestic tourism in the Czech Republic
Šremrová, Stanislava ; Mikeš, Jiří (advisor) ; Prouzová, Hana (referee)
The thesis deals with the promotion of domestic tourism in the Czech Republic, which gains its importance at the time when the world is facing challenges of globalization, such as the recent economic crisis was, that greatly hampered international tourist arrivals. Its promotion has been neglected for long time in the CZ and its development started practically in the new millennium. The goal of the thesis is to analyze the current promotion of domestic tourism, particularly activities of the CzechTourism office which is the main institution promoting tourism in the Czech Republic. The practical part presents marketing and commercial communications, their tools, features and new trends, continuing with the promotion of tourism destination, its marketing mix and the role of destination management. The theoretical part introduces the Czech Republic as a tourist destination, maps coordinating tourism authorities and mainly analyzes the current communications of the CzechTourism agency, with special emphasis on domestic tourism. In the end it presents some recommendations for promotion in the future.
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Development conditions of tourism in Belarus
Martyniuk, Yana ; Netková, Jarmila (advisor) ; Koňařík, Marek (referee)
Belarus is placed on historical, cultural, political and geographical crossroad. Geographically, the country is located in heart of Europe. It is being said it is the gateway to the West. This is a relatively young state, which has been created after 1st World War on 25th of March 1918, right after the February Revolution, in the form of Belarusian National Republic. A year after it became a part of the USSR. On 26th of December 1991, the Soviet Union fell apart into 15 independent republics and Belarus has become one of them. The aim of the thesis is to analyze in details the potential of belarussian tourism and make it closer to Czech tourist. The history of the Belarusian nation in the presented work is described in accordance with the theory of the Belarusian opposition journalist Dmitri Novický and ultimately refutes the official version. Author tries to separate Belarus as a tourist destination from politics and confirm the hypothesis that Belarus has a growing potential for domestic tourism and has significant natural, cultural and historical wealth.. Geographically, the landscape is located in the heart of Europe. He says it is the gateway to the West. It is a relatively young state, which was created after World War II 25th March 1918, just after the February Revolution, in the form of the Belarusian National Republic. The year then came to the USSR. 26th December 1991, the Soviet Union fell apart in 15 independent republics and one of them was Belarus. The present work aims to analyze in detail the conditions of Belarus for the development of tourism, to show them as a lucrative destination in the post-Soviet state closer to a Czech tourist. The history of the Belarusian nation in the presented work is described in accordance with the theory of the Belarusian opposition journalist Dmitri Novický and ultimately refutes the official version. The reason for the development work was to separate Belarus as a tourist destination from politics and confirm the hypothesis that Belarus has a growing potential for domestic tourism and has significant natural, cultural and historical wealth.
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Analysis of founding a travel agency
Mašová, Veronika ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
This thesis focuses on founding a new travel agency oriented on domestic tourism. The aim is to show a real process of founding a new travel agency. The travel agency's offer is based on analysis of environment, market, competition and potential customers. It is focused on three segments: seniors, families with children and forfaiter journeys. The financial analysis is included in next part of the thesis.
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The trends of domestic tourism of population in the selected region - Ustecky kraj
BULÍČKOVÁ, Veronika
The aim of this bachelor thesis is to find out how the new trends in tourism are implemented in the Ústí region and to analyze the current state of the Ústí Region. Also to analyze consumption behavior of the population in the area of domestic tourism. The secondary aim was preparation of the product package for tourist and to suggest and innovate the actual offer of the services to improve visit rate of this region.
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The influence of the Czech airports on tourism
Večerníková, Lenka ; Macháček, Jaroslav (advisor) ; Kramulová, Jana (referee)
The main idea of this diploma thesis is to investigate the influence of the selected Czech airports on tourism. The first part of this thesis is an analysis of international and domestic tourism in the Czech Republic. The next section investigates selected airports focusing on those which provide tourism services to the areas. The last part of this thesis shows the influence of airport costs and location on the inflow and outflow of tourists. This part also looks into the preference of the population being served by the airports.
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