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Creation of Marketing Campaign According to Consumer Nationality
Tsap, Yuliya ; Fojtů, Kateřina (referee) ; Luňáček, Jiří (advisor)
This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.
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The importance of knowledge of cross-cultural differences in managing intercultural teams
Pinterová, Natália
The aim and focus of the bachelor's thesis are different managers’ perspectives on solving the problems of cultural differences in the diverse teams of an international XY company. The thesis' major goal is to identify important factors and key aspects of cultural differences and management work in a diverse environment for managers. The partial goal is the identification of the obstacles and barriers managers need to face and overcome in a multicultural environment. The goals are achieved using qualitative research in the form of individual online interviews with co-owners, managers, and employees of a selected company. The qualitative research method of qualitative interviews (primary data) was used to obtain data for this bachelor thesis. The analysis for finding the main problems and differences in intercultural teams from the interviews was done in the MAXQDA program. In this thesis, are identify the necessity of communication and cooperation among people of different cultures as the most important factors for managing intercultural teams. Key aspects for manager are to learn, adapt, understand, control different communication styles, put cooperation ahead of competition; and improve language skills. The manager gets in touch the most frequently with language obstacles and barriers, which cause misunderstandings due to different views. The recommendations are to improve knowledge of language and cultural differences (a list of cultural differences is attached in the appendix), improve effective communication in teams, learn and try to understand, adapt rather than judge, and prioritize cooperation over competition. Intercultural teams are more effective and creative because people have various ways of solving problems and bring new solutions.
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Evaluation of satisfaction with maternal and child care in a perinatology centre - cultural differences
Machová, Petra ; Vaisová, Veronika (advisor) ; Němcová, Alžběta (referee)
The bachelor thesis focuses on the evaluation of the quality of care provided in a perinatology centre from the perspective of women after childbirth. The aim of this study is to find out how satisfaction with the care provided varies according to the culture of the woman. The thesis consists of theoretical and practical parts. The theoretical part deals with the concept of perinatology centres, the quality and evaluation of the care provided, followed by the satisfaction of expectant mothers. Finally, the theoretical part includes a chapter on multicultural care, cultural minorities and multicultural communication. In my practical part I have processed the results of standardized questionnaires of the perinatology centre of the Gynaecology and Obstetrics Clinic of the 1st Faculty of Medicine of the Charles University in Prague. The survey highlights the main indicators of satisfaction with the care provided and cross-cultural differences in the perception of the quality of care. Women of other nationalities were also included in the survey and were given questionnaires in their native language to highlight cross-cultural differences in satisfaction with the care provided. Key words: satisfaction, expectant mother, childbirth, care, perinatological centre, questionnaire, cultural differences
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Language of Interaction and Communication Design
Brejcha, Jan ; Kera, Denisa (advisor) ; Strossa, Petr (referee) ; Souček, Jiří (referee)
The present work seeks to describe implicit patterns of natural language and cul- ture in human-computer interaction (HCI). Although extensive research has been done in the fields of HCI semiotics, and HCI culture, we try to bring novel insights through the semiotics perspective, and to propose a set of design guidelines for the international HCI practitioners. The steps to achieve this are: First, to define the semiotic and linguistic system of the user interface (UI) and create a related methodology, and second, to apply the acquired methodology to cross-cultural UI comparison. In the first part we propose a design and analytic method for ad- dressing UI language patterns. We defined the elements of the user-UI interaction grammar, which we then used to form our semiotic evaluation method. The semi- otic evaluation method is then compared to heuristic analysis which is already widely used in HCI. While our results show the complementarity of both the methods, semiotic analysis is able to uncover otherwise hidden aspects of the UI. The second part focuses on the ideology of the interaction. Using rhetorics and persuasion techniques the UI lead users to interact in a predetermined way. An analogy between the political and UI ideologies is showed. The third part deals with cultural differences in HCI. In...
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Challenges of integration of foreign pupils at primary schools
Kocianová, Barbora ; Stará, Jana (advisor) ; Horáčková, Klára (referee)
This thesis deals with the theme of integration and education of foreign pupils at primary schools. Further, it presents the findings which are connected with this theme. It focuses on classification of challenges and problems which can occur when the pupil starts to attend a school in a foreign country, and tries to find possible solutions and preventive measures as well. It has been confirmed that teachers see positive contribution of a foreign pupil in the class but they also admit and express concerns about insufficient preparedness and the lack of materials for work with the foreign pupils. The empirical part of this paper analyses three case studies which have been made thanks to observation of the foreign pupils and thanks to interviews with their class teachers. This part also concerns with teachers' opinions and their view of the challenges that are brought up by the presence a foreign pupil. The outcome of the thesis is a set of sample work sheets intended for foreign pupils. These worksheets are compatible with the textbooks for teaching Czech language which are commonly used at primary schools. Key words Integration, second language pupils, foreign pupils, students-foreigners, adaptation, intercultural education, inclusion, cultural differences, multicultural education,...
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Foreign language as a communication barrier in intensive care
Zachová, Eva ; Mellanová, Alena (advisor) ; Svobodová, Dita (referee)
This diploma thesis analyzes if there is communication barrier with foreign patients at the selected intensive care units. We dealt with question whether hospital employees perceive communication with foreigners as a problem or not and how can they solve the problem. The first (theoretical) part is devoted to the role of communication in nursing process and to the definition of term communication barrier. In next chapters we have analyzed the profile of multicultural nursing. Then we focus on the issues of cross-cultural communication and communication barriers in contact with foreigners and the most common causes and techniques used to deal with such situations. We pay great attention to prevention and potential solutions to barriers between cultures and ethnic groups. The motivation for the thesis was supposed effecto of communication gaps on health and higher psychological burden on staff, especially when one of the basic activities of nurses is to educate patients. Research interprets the information obtained from a self-designed questionnaire survey. Questionnaires were distributed to intensive care and resuscitation units in four hospitals in Prague. Statistical evaluation of the questionnaires either confirms or refuses the hypothesis that I set at the beginning of the research. According to...
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The Involvement of Civic Sector Organizations in the Area of Foreigner's Education: The Comparison of Situation in the Czech Republic and in the Netherlands.
Kolafa, Martin ; Moree, Dana (advisor) ; Deverová, Lenka (referee)
In this thesis the activities of civic sector organisations (CSOs) in the field of foreign children's education in the Czech Republic and in the Netherlands are described. The aim is to analyze conditions which are in the field of foreign children's education in both countries, and methods and instruments which are used by CSOs. In the Netherlands there is a lot of experience with immigrants from all over the world so know how of Dutch CSOs can serve as an inspiration for Czech CSOs since in the CR there is lack of experience with immigrants. In both countries a qualitative research was done. The research was made on the basis of knowledge acquired in specialised literature. It includes semistructured interviews with CSOs members, and in the case of the Netherlands interviews with employees of two Dutch schools and with an expert on foreign children's education. In the research the information from CSOs websites were used and author's experience with volunteering for one of Czech CSO is used as well. Powered by TCPDF (www.tcpdf.org)
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Czech as a second language for a pupil with a different mother tongue in primary school
Helclová, Tereza ; Horáčková, Klára (advisor) ; Laufková, Veronika (referee)
This thesis deals with teaching Czech as a second language for pupils with a different mother tongue at primary school. Collects and presents professional findings on this topic. Diploma thesis explains the difference between Czech as a second language and Czech as a foreign language and compares them. The thesis examined what is necessary when the teacher is planning the lesson. Further, describes in detail the various materials and textbook Domino 1 in terms of a beginning teacher of Czech for foreigners. In the practical part of the thesis submitted to analyse three topics. Based on this analysis and complete analysis of theoretical knowledge, textbooks, and materials originated recommendations for a beginning teachers. The thesis also deals with a utility of textbooks of Czech as a second language in a regular classroom. The practical part includes ideas for games in a lesson or samples of worksheets. The result of the work is to evaluate teaching materials and sample other tools that can be used in the Czech lessons for foreigners. KEYWORDS Pupil - foreigner, Czech as a foreign language, Czech as a second language, teaching foreigners, working with foreign pupils, integration, pupil with a different mother tongue, cultural differences, primary school, textbook
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Perception of comparative advertising in the Czech environment
Lesáková, Kateřina ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This bachelor thesis deals with the issue of comparative advertising and its perception in the Czech environment. From a marketing point of view, comparative advertising represents an interesting opportunity to legally confront the competition in advertising. However, this option is little used in the Czech Republic, although comparative advertising has been permissible for twenty years. The aim of the thesis is to provide a comprehensive insight into the topic and to find out what reactions the comparative advertising in the Czech environment evokes. The theoretical part introduces comparative advertising as part of marketing communication, its legal and non-legal regulation or its perception in different cultures. Research, which deals with the issue of comparative advertising in the Czech environment, is presented additionally. The practical part then builds on the theoretical part and verifies its findings through quantitative research in the form of a questionnaire survey. Specific examples of comparative advertising are also presented. The obtained conclusions can be useful, for example, for advertisers who are considering whether to create a comparative advertisement, but also for the academic community, as this topic is not much researched in the Czech environment.
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Creation of Marketing Campaign According to Consumer Nationality
Tsap, Yuliya ; Fojtů, Kateřina (referee) ; Luňáček, Jiří (advisor)
This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.
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