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Company Marketing Communication
Fikejzová, Kristýna ; Vybralová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.
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Marketing Strategy Proposal
Vančurová, Denisa ; Maliňák, Martin (referee) ; Chalupský, Vladimír (advisor)
The thesis deals with the CRM system implementation into the company management. It contains an analysis of the current situation, comparison of several selected CRM systems and proposes the best product for the company. The goal of this proposal is to improve marketing management in company and to strengthen relationships with present customers as well as to find new ones within expanding market segments.
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Proposal of Marketing Strategy for Family Hotel Chateau Mill
Babáčková, Lucie ; Šarlovská, Lenka (referee) ; Kruntorádová, Markéta (advisor)
This bachelor thesis, called „Proposal of marketing strategy for family pension Chateau mill“, focuses on analyzing of current stage of marketing plan and suggestion for marketing strategy. First part contains theoretical interpretation of marketing in general and important marketing definition. Second part of this thesis presents basics information about family pension Chateau mill and analyses current marketing situation. SWOT and SLEPT analysis had been used to analyze the current stage of pension. The last part of bachelor thesis gives a proposal for improving the efficiency of marketing strategy and increasing attendance.
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Proposal of Communication Mix in the Company
Smékalová, Romana ; Žanda, Lukáš (referee) ; Milichovský, František (advisor)
This thesis deals with the creation of communication mix. In the first part is defined theory about processed topic, which follows characteristic of a company for which the marketing plan is prepared. Afterward the thesis focuses on an analysis of the company which consists of the analysis of external and internal environment. External analysis is defined by situational analysis PEST and Porter’s five forces model. Internal analysis is processed by McKinsey „7-S“ and marketing mix. The result of these analyses is SWOT analyses, which defines strenghts and weaknesses of the company and opportunities and threats arising from the environment. Based on SWOT analysis are afterward evolved proposals to improve the communication mix.
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Communication Mix of Company Plzeňský Prazdroj, a.s.
Štěpánková, Kateřina ; Drudík, Jukub (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis dealing with the issue of marketing. Pilsner Urquell a.s. is leading European company in beer industry. In this thesis marketing questions, which are joined with theme are defined. Than thanks to analysis, points, that should be repaired and also these, which are extraordinary compared to competitors, can be seemed, and thanks to these points point to unmistakable place of company on the market. Communication mix of company is combination of unconventional, tradition and fill out the hole in the market.
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Company Marketing Communication
Fikejzová, Kristýna ; Vybralová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.
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Communication Mix of Company Plzeňský Prazdroj, a.s.
Štěpánková, Kateřina ; Drudík, Jukub (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis dealing with the issue of marketing. Pilsner Urquell a.s. is leading European company in beer industry. In this thesis marketing questions, which are joined with theme are defined. Than thanks to analysis, points, that should be repaired and also these, which are extraordinary compared to competitors, can be seemed, and thanks to these points point to unmistakable place of company on the market. Communication mix of company is combination of unconventional, tradition and fill out the hole in the market.
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Proposal of Marketing Strategy for Family Hotel Chateau Mill
Babáčková, Lucie ; Šarlovská, Lenka (referee) ; Kruntorádová, Markéta (advisor)
This bachelor thesis, called „Proposal of marketing strategy for family pension Chateau mill“, focuses on analyzing of current stage of marketing plan and suggestion for marketing strategy. First part contains theoretical interpretation of marketing in general and important marketing definition. Second part of this thesis presents basics information about family pension Chateau mill and analyses current marketing situation. SWOT and SLEPT analysis had been used to analyze the current stage of pension. The last part of bachelor thesis gives a proposal for improving the efficiency of marketing strategy and increasing attendance.
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