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Marketing Strategy of Chosen Company with Foreign Products in the Czech Market
Nosálková, Kateřina ; Nosálek, Petr (referee) ; Chlebovský, Vít (advisor)
Cílem této diplomové práce je vypracovat návrh, který povede ke zlepšení marketingové strategie (komunikace) prodeje produktů od firmy BluePlanet, LLC. Vybraná firma se zabývá prodejem čističek odpadních vod. Teoretická část práce je zaměřena na teoretická východiska marketingových služeb, marketingové komunikace, komunikačního mixu a jeho nástrojů. Dále jsou popsány nástroje sloužící k analýze prostředí. V analytická časti práce bude představena firma ECOCLEAN+ spol. s r.o. a charakterizován marketingový mix. Práce pokračuje analýzou prostředí a analýzou dosavadního stavu marketingové komunikace. Poslední část práce zahrnuje návrhy na zlepšení marketingové strategie firmy a zhodnocení efektivnosti návrhů.
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Proposals for Improvement of the Communication Mix of the Selected Company
Vašíčková, Tereza ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
The bachelor thesis deals with the proposal for communication mix improvement in chosen company. The thesis consists three parts. The theoretical part describes the important terms of marketing, which serve as the basis for the development of analytical and propositional part. The analytical part is focuses on the analysis of selected company and its current situation and current communication mix. The propositional part is based on the results of the analytical part and there are described proposals for improvement of the current communication mix.
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Marketing Communication Proposal
Ansorgeová, Tereza ; Hawerland, Tomáš (referee) ; Novák, Petr (advisor)
The bachelor thesis focuses on the communication mix and online marketing communication of marketing brand Kola Svorada. It explains what marketing is, what its tools are and then compares the theoretical knowledge with reality. The content of the thesis is a proposal to improve online marketing communication that will raise awareness of the brand.
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Proposal of Communication Mix in Company
Vašíček, Zdeněk ; Marko, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor’s thesis is to offer a communication mix for the restaurant La Patas. This bachelor’s thesis is divided into two parts, theoretical and practical. Theoretical part deals with basic knowledge of marketing, communication mix and marketing environment. Practical part analyses current situation and finds out problems of the restaurant. Practical part uses knowledge from theoretical part to offer improvement in marketing communication of the restaurant.
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Marketing Communication Mix of the Company
Raštica, Martin ; Raštica, Petr (referee) ; Kaňovská, Lucie (advisor)
The subject of the bachelor thesis is the analysis of the current state of the communication mix of the company FITPOWER s.r.o., which deals with the sale of food supplements and fitness equipment. The work is divided into three parts. The first theoretical part describes the theoretical knowledge of the topic on the basis of professional literature, which will be further used in analyzing the current state of the company. In the third part I propose changes to improve the current state of the company's communication mix.
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Proposal of Communication Mix in the Selected Company
Válková, Dagmar ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
Topic of this bachelor’s thesis is communication mix of Autodoprava Pavel Válek and its current situation. The bachelor’s thesis is divided into two parts, first part is theoretical. It is mostly interested into communication mix, but also marketing mix, SWOT analysis, SLEPT analysis and other marketing tools. Practical part uses theoretical knowledge on current situation of Autodoprava Pavel Válek and the result is offer of better communication strategy.
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