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Exploring the Functioning of Peer-to-peer Online Marketplace Platforms in France and Germany
PLENZ, Rikarda Dorothea Ariane
Purpose - To study the habits and preferences of P2P online marketplace platform users overall and also with regard to national differences between a German and a French P2P platform in the context of the sharing economy and sustainable consumption. Methodology - A literature review identified specific items of interest related to sustainable consumption on P2P online marketplace platforms in the con-text of the sharing economy. A questionnaire was developed and self-administered by two groups of respondents: users of the German platform eBay Kleinanzeigen and users of the French platform leboncoin. Findings - There were some distinct differences between user preferences and habits of both platforms, as well as overarching findings about general use and motivations for P2P platform use. ANOVA results, Chi-square Tests of Independence, as well as t-tests identified amongst other things connections between sustainable intentions and higher use frequency, which in turn was connected to a stronger willingness to increase product life cycles by buying, selling, gifting or receiving broken things. Research limitations/implications - The samples for this study were assembled through snowball and convenience sampling. This limited sampling frame may affect the generalization of findings. For some of the hypotheses, the sample size was insufficient to obtain conclusive results. Practical implications - Both researchers on the topic of sustainable consumption in the sharing economy and managers the P2P platforms in question, as well as similar platforms or those who plan to implement similar platforms with the goal of sustainability, can benefit from the findings of this study. Value - This research contributes to the literature by studying user behaviour and preferences regarding P2P online marketplace platforms in the context of sustainable consumption.
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Analysis of Determinants of Carsharing
Špiroch, Jakub ; Chytilová, Julie (advisor) ; Hájek, Jan (referee)
Shared economy is a phenomenon becoming more prevalent in our society. The study explores the case of business-to-consumer (B2C) carsharing. Using a unique cross-sectional data set, which is compiled by aggregating several city- specific demographic and geographic factors, we construct several models which should be explanatory on the characteristics of cities, where car sharing is ac- tive and successful. Firstly, a logistic regression is employed to estimate the impact of predefined factors on the presence of B2C car sharing in a city. We find out that there is significantly positive relationship between the presence of prestigious university and active shared mobility platform. Furthermore, we introduce the OLS regression with log-level functional form to estimate, what determinants affect the quantity of cars in cities. Additionally, we provide explanation on demographic and geographical variables, which have the most defining impact on the prosperity of car-sharing. In conclusion, several sugges- tions on future research and studies based on carsharing success are presented. Keywords car-sharing, shared economy, B2C, Logit, OLS regression Author's e-mail spiroch.jakub@gmail.com Supervisor's e-mail julie.chytilova@cuni.cz
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Sharing economy as an innovative exchange instrument in the area of financial services in the context of an ongoing digital revolution in the Czech Republic in 2016
Demyanenko, Sergey ; Barák, Vladimír (advisor) ; Brabec, Petr (referee)
The bachelor thesis examines the issue of so called sharing economy and its impact on consumer behavior of individuals in the Czech Republic. The theoretical part of thesis defines the historical, social and economic context, that enabled the emergence of this modern exchange model and provides an overview of the financial services in the sharing economy operating on the Czech market. The empirical part presented in the form of a questionnaire survey reveals the main benefits of services of the sharing economy, defines the perception of financial services of collaborative consumption by a specific group of population of the Czech Republic and examines the potential development of this model as a whole. The results of the research indicate that, notwithstanding the relatively low level of trust in the collaborative consumption services and quite limited familiarity with the financial services of the sharing economy, the future positive development of this exchange model, which under the right conditions will gain significant national economic significance, may be expected.
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Evaluation of Airbnb's Potential and Impact in the Czech Republic
Arabadjieva, Stefana ; Nečas, Vlastimil (advisor) ; Shavit, Anna (referee)
The thesis examines the phenomenon of the sharing economy and the impact it had made over the recent years. As a prime example, the thesis is structured around a recent company, Airbnb. The sharing economy is a relatively new concept which is influenced from the rise use of internet and social networks around the world. Sharing economy is a collaborative system built on sharing of goods and human resources. The thesis also examines the obstacles of legal issues, lack of control and safety. Airbnb is an online platform that connects people to rent their personal space to others for a nightly or monthly price. The website is being used around the world, bringing the concept of building a community and feeling of belonging for some people. A part of this work is also a quantitative content analysis, which compares the Airbnb offers with the offers of hotels in Prague. The research based on prices and users' rating examines if Airbnb is able to compete with established hotels. Although the total number of Airbnb units in Prague is significantly smaller than the number of hotels, the results show Airbnb's high potential in this area. Its advantages are lower prices and excellent rating.
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Marketing activities of Airbnb
Weinmannová, Jana ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the opportunities and threats that the sharing economy may bring to companies, individuals and society. The thesis is divided into several chapters, the theoretical part is devoted to the analysis of the marketing environment, marketing strategy, the specifics of marketing mix of tourism and the theoretical background of sharing economy. The practical part is dedicated to company introduction and analyzes marketing activities of Airbnb both in Czech republic and abroad. The main goal of this thesis is to reveal the potential od Czech market for Airbnb through market research, identify the future goals of the company and suggest how to achieve these goals.
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The rising sharing economy and its impact on tourism demand in Prague
Nguyen, Duy Quang ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
This bachelor thesis analyses the impact of the sharing economy (Airbnb) and other selected determinants on tourism demand in Prague. Based on monthly panel data from the period January 2014 to March 2015 the econometric model was estimated. Determinants used in the model for analysis are Airbnb listings of short-term rentals, GDP per capita, relative price, weather temperature, rainfall, marketing and dummy variables summer, autumn and winter. Results from estimations show that Airbnb, the indicator of sharing economy, GDP per capita, which represents the income, relative price and Prague.eu, that represents the marketing component have significantly positive effect on tourism demand.
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Analysis of the Role of Trust in the Sharing Economy
Cossu, Alessandro ; Cook, Gina (advisor) ; Bolotov, Ilya (referee)
Tato práce si klade za cíl prozkoumat roli duvery v oblasti sdílené ekonomiky. K tomu je nezbytné zabývat se sdílenou ekonomikou jako takovou, jejím historickým vývojem a dynamikou prostredí, které bylo jiz dríve nastaveno nakupováním prostrednictvím internetu. Práce se dále zamerí na hlavní hráce v tomto odvetví a na sociálne-ekonomické faktory, které umoznily vznik sdílené ekonomiky. Druhá cást práce vymezuje pojem duvery v obecné rovine a zameruje se na ty aspekty duvery, jez jsou nejvíce relevantní pro úcely této práce. Záverecná kapitola obsahuje prípadovou studii, která analyzuje prední spolecnost ve sdílené ekonomice: Airbnb. Tato analýza se zamerí na to, jak firma utvárí a koncipuje sama sebe, aby byla duveryhodným prostredníkem mezi hostiteli a hosty, a aby úspesne preklenula informacní asymetrii a nejednoznacnost vycházející z nedostatku fyzické interakce s reálnými lidmi.
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