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Sama doma: case study with emphasis on gender stereotypes
Halamásek, Šimon ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This master thesis titled "Sama doma: a case study with emphasis on gender stereotypes" focuses on the way gender stereotypes are manifested in the live publicistic talk show Sama doma. Based on the analysis of selected episodes, a conducted interview with the show's head editor and with the support of literature, this thesis shows, that gender stereotypes are indeed a part of the content. The presence of these stereotypes is noted among the topics chosen, guests invited, in the absence of a male and also in the speech of moderators. The speech is highlighted as the main source of gender stereotypes in this show and is linked to internalised sexism. Its specific manifestations are thematically categorised into several subchapters. The show has been criticised in the past for stereotypical depictions of women and the research findings of this thesis are therefore compared to the criticism as well. The thesis concludes that even though this show broadcasted on Czech Television has succeeded in shifting the way it deals with gender roles to a less stereotypical one, we can still find manifestations that support the rigid nature of these structures.
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Brand engagement on social media: Case study of intercultural raction comparison to commercial media content of Purina brands
Kubínová, Monika ; Zezulková, Markéta (advisor) ; Lütke Notarp, Ulrike (referee)
The aim of this thesis is to understand how the same marketing media content affects audiences of different cultures. Many global brands are managed centrally with unified marketing communication shared across the nations. Content relevance is tested abroad and may not be relevant to all countries where the communication is published. McQuail in his book Introduction to Mass Communication, mentions that different cultures accept the same media content with different effects. I will use a case study for the analysis of intercultural communication of centrally managed brands that will examine the difference in responses of Facebook users to centrally created marketing communication of the Felix and ProPlan brands that belong under the umbrella brand Purina. I divided the case study into two parts, the first part will be devoted to the content analysis of documents, statistics and already existing research from which I formulated research questions. The second part is a semiotic analysis of comments of the Facebook users to the Purina brands that is answering the research questions. The data from the comments shows that the reactivity within the two countries studied differed significantly and depended on the cultural differences defined by Hofstede's cultural comparison. Based on this case study, it...
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Crisis of the KDU-ČSL? Analysis of the evolution of the party during the period 2009 - 2013
Neugebauerová, Aneta ; Perottino, Michel (advisor) ; Charvát, Jan (referee)
This thesis deals with the analysis of KDU-ČSL during the period from 2009 - 2013, when for the first time since its formation in 1919 this political party failed to obtain representation in the lower chamber of the Parliament of the Czech Republic. This representation was re-established in 2013, which is also a very unique phenomenon. The aim of the thesis is to analyse the development and changes within KDU-ČSL during this period using the official party documents and standardized interviews with selected members of KDU- ČSL. This information will allow me to come to a thought-out conclusion whether this period can be characterized as a crisis or not.
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Construction of national identity in Eurovision Song Contest: case study
Bičíková, Zuzana ; Reifová, Irena (advisor) ; Vlasák, Zbyněk (referee)
The diploma thesis Construction of National Identity in Eurovision Song Contest: Case Study analyses the ways and forms of shaping the Czech national identity in the Eurovision Song Contest, the largest and most watched international festival of popular music in the world. In particular, the thesis aims to identify the manifestation of identity and self-presentation of the Czech Republic from the point of view of a media institution, in the national selection, in the form of the entry itself, in postcards and video clips as well as through voting and viewer ratings. These findings were attained by the combination of three research methods, namely semi-structured interviews with media professionals, qualitative content analyses of audio- visual materials and secondary data analysis. The theoretical framework presents basic concepts of identity formation and nationalism, and provides an in-depth presentation of the Eurovision Song Contest from geopolitical and sociocultural perspectives. The thesis outlines the historical development of the competition with regard to the political and cultural ideas it aims to endorse, and explains the development of participation with special focus on eastward expansion. Several examples of self- presentation and identity construction of other countries within the...
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International trends in reading strategy instruction and their possible application in Czech schools
Whitcroft, Ladislava ; Wildová, Radka (advisor) ; Hník, Ondřej (referee) ; Maňourová, Zuzana (referee)
TITLE: International trends in reading strategy instruction and their possible aplication in Czech schools. AUTHOR: Ladislava Whitcroft DEPARTMENT: Primary Education, Faculty of Education SUPERVISOR: prof. PaedDr. Radka Wildová, CSc. ABSTRACT: This study focus is based on detailed analysis of reading strategy instruction abroad and possible strategies for application in Czech schools. The theoretical part of the study brings definition to the term reading strategies, and it maps different approaches to reading strategy instruction on the basis of relevant international studies. The empirical part is based on qualitative case study research methods. It presents a description and analysis of two Czech teachers; both are distinctive advocates of reading strategy instruction in the Czech Republic. The study shows how their values get reflected in their approach to reading strategy instruction and how they influence the way these teachers scaffold comprehension of their pupils. The US programme CORI was chosen for detailed analyses as an example of an international research-proven programme. In the concluding part, the study summarises practical recommendation for future teachers' preparation (inclusion of systematic reading strategy instruction methods as well as drama teaching methods and instruction in...
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Pro-Active approach to Neurorehabilitation intergrating air splints and other therapy tools. Subtitle: Practical application in occupational therapy for children with cerebral palsy.
Opravilová, Dana ; Krulová, Anna (advisor) ; Haškovcová, Eliška (referee)
The Focus of this study is to present Pro-Active approach and its use in pediatric occupational therapy. The main goal is to find out the effect of the Pro-active approach to neurorehabilitation on function capability of children with spastic quadruparesis form of cerebral palsy. In the first part is presented an overview of the issue of the Pro-active approach, which is made on the basis of a literature search. Nine patients participate in this study. The pro-active approach was applied to all of them. The first case study acted as a pre- research, she had 4 months of therapy with 25 therapies. The other 8 case studies took place for 5-weeks, with occupational therapy 3 times a week. Participants were assessed with the Pediatric Evaluation of Disability Inventory (PEDI), measurement of active and passive range of motion in joints at upper extremity and spasticity. Evaluation of model activities was also included. Comparison of initial and control assessment showed an improvement in all measured score. 6 participants had better score in PEDI. For most participants was the range of active and passive motion increase. The degree of spasticity remained unchanged, but the spasticity angle improved. This study confirms that Pro-active approach has a positive effect on functional capabilities of...
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Gender inequalities in the Czech labour market from the perspective of women in managerial positions - a case study
Holubová, Šárka ; Hejzlarová, Eva (advisor) ; Hondlíková, Kristýna (referee)
This bachelor thesis deals with gender inequalities in the Czech labour market. More specifically, it focuses on women in managerial positions and tries to find out from what perspective we should look at the issue. The choice of this specific group of women is as follows because they are the ones who have gone through the entire career process to the highest management positions. An important partial objective is the related factors that can influence the participation of women in the labour market. The bachelor thesis is divided into four parts. The first part is theoretical and concerns the issue of vertical gender segregation. It introduces the basic concepts, substantial statistics, and previous research on the subject. The second part outlines the basic and partial aims of the bachelor thesis and related research questions. The third part deals with methodology and method of data analysis. It also contains individual stories of respondents. This is the last practical part that focuses on specific results and findings. These are interpreted in connection with the theoretical anchor and extend the previous research on the subject.
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Specifics of the art therapeutical work with young children in the institutional education (with a focus on early deprivation and CAN syndrome)
VÁVROVÁ, Lenka
The aim of these bachelor thesis is introducing to the reader the theme of art therapy with the children with syndrome CAN in the environment of children´s home. Children with the syndrome CAN have specific needs based on the deprivation and attachment disorder which is introduced in the empirical part of these theses. In the empirical part, the author of this theses is introducing the theoretical support which is necessary for understanding the whole theme connected with syndrome CAN and the manifestation of behavior based on the syndrome CAN. In the research part of the theses the author presents two Case Study based on the Art Therapy work with the children clients. In the Case Study are displayed specific symptoms and manifestation of disorders which we can observe in the art products of these children with syndrome CAN. In the end of this theses is Discussion where the author discus conclusions and is looking for some summarizing and final thought.
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Tourism in rural space - Case study of the Havlíčkova Borová village
SEDLÁKOVÁ, Lucie
This thesis deals with tourism in the rural area, which can be divided into various forms and kinds. Main object of this work is to chart region of Havlíčkův Brod as a tourist destination and to analyze situation in detail by form of a case study in the municipality of Havlíčkova Borová. In the theoretic part there is explanation of terms from professional literature concerning provincial tourism, kinds and forms in rural area. There is following characteristics of Region Vysočina and region of Havlíčkův Brod. In practical part there is description of selected municipality, then practical part rates its potential for activities of provincial tourism and compares data acquired by questionnaire survey. On basis of this research there were opinions and attitudes of local people found out and consequently there was rated if tourism in this municipality is used well.
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Speech therapy and intervention of people after stroke with a diagnosis of aphasia
Korandová, Zuzana ; Klenková, Jiřina (advisor) ; Kopečný, Petr (referee)
The topic of this diploma thesis is speech therapy and intervention of people after stroke with a diagnosis of aphasia. The thesis consists of four chapters. The theoretical framework is presented in three chapters, the fourth one is an empirical part of thesis. The first theoretical chapter deals with the concept of communication and defines the basic terminology, it also describes the area of the central and peripheral nervous system and its influence on the human's communication ability. The second chapter approaches the issue of ictus focusing especially on etiology and symptomatology of the disease, diagnostics, therapy and prevention. The third theoretical chapter describes aphasia - a kind of communication disorder arising from a stroke. It focuses on the definition, etiology and symptomatology of aphasia, the process of diagnosis and therapy. In conclusion, this chapter also describes the possibilities of providing speech therapy and intervention in the Czech Republic. The fourth chapter of diploma thesis describes a qualitative research that was conducted within two-weeks complex rehabilitation stays for people after stroke. The main objective of the research was to analyze speech therapy and intervention in adult clients after stroke with a diagnosis of aphasia in the chronic phase. Then...
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