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Types of electronical marketing
Grygová, Eva ; Dočkalová, Jana (referee) ; Dydowicz, Petr (advisor)
In my Bachelor study i am going to deal with electronical marketing of the company PROZK s.r.o. (limited company). My job will be to solve the problem if the company is doing it's best in the publicity of this kind of marketing and if not i am going to propose particular kind of resolution for this company. Especially i am going to propose on the web sites, banners, e-mail marketing and also electronical trade of the company PROZK s.r.o. My imposition will be to propose changes for bigger differentiation from competition, visualization of the company on the internet, better informedness of the clients and try to reach bigger sale of the company and gain new clients.
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Company Marketing Communication
Janča, Tomáš ; Kuncová, Gabriela (referee) ; Schüller, David (advisor)
Thesis deals with the marketing communication of the online store StarkGlass.cz . It is an online store serving for sale tempered safety glass brand StarkGlass. Since I am a co- founder of the Internet business, communication strategy is based on the experiences gained in creating original marketing strategy and marketing research.
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Design for optimalization of the Internet advertisement sale
Benda, Tomáš ; Václavíková, Vladimíra (referee) ; Dydowicz, Petr (advisor)
The aim of work is analyzed advertisement campaign, which was run on the GamePark.cz server, from perspective of usage and sale of Internet advertisement and create a design for optimalization Internet advertisement sale. There are described the Internet advertisement forms and its suitability. The work contains design of the Internet advertisement usage for successful reach goals of the advertisement campaign.
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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Model e-advertising Segment of the Selected e-commerce
Smrž, Marek ; Kovář, Libor (referee) ; Dvořák, Jiří (advisor)
Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.
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