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Passenger Car Market in the Selected Region
NOVÁK, Jan
This bachelor thesis deals with the research of the car market in the South Bohemian region. The main goal of this work is to create a strategic market focused on the supply side of car sales and to identify important factors by which this supply is affected. At first, it was necessary to study the literature on the automotive market and select the entity and factors for compiling a market analysis. The second step was the analysis of the selected region and entities operating in the market according to pre-specified factors. Finally, an evaluation of analyzes and determination of factors that have the greatest impact on the offer on authorized car showrooms in the South Bohemian Region was prepared. The theoretical part is focused on the characteristics of the basic concepts of transport and the automotive market. For better orientation, the division of automotive segments from the point of view of the European and Czech market is tactically defined. An integral part is the introduction of major organizations operating in the car market. The practical part is focused not only on the creation of a suitable analysis of the car market, but also on the subsequent identification of the factors that offer passenger cars in the South Bohemian region. For this purpose, the automotive segment D - middle-class passenger cars was selected. The subjects of the analysis are private operators offering the sale of new passenger cars in the mentioned segment. From the obtained data, conclusions are drawn and key factors that have the greatest influence on South Bohemian authorized car showrooms in terms of supply are determined. The results determining the work can be used mainly to improve the competitive position of individual authorized car dealers in the South Bohemian region. These recommendations can also help new authorized car dealers enter the mid-size passenger car market.
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Analysis of consumers' preferences for cars on Slovak market.
Nedeľka, Michal ; Ščasný, Milan (advisor) ; Sargsyan, Yermone (referee)
This thesis investigates the effect of registration tax and fuel prices on the car market in Slovakia. Using the dataset provided by the Department of Evidence and Papers of Slovak Police Force with information about vehicles that entered the national car evidence, we compute monthly registrations of passenger vehicles. Given the nature of our data, we estimate pooled OLS model with fixed effects, focusing on different vehicle segments. We also analyse fuel price elasticity when prices were mostly decreasing or increasing to examine asymmetric response of car buyers. Results suggest a negative impact of the registration tax on the number of registrations of petrol vehicles with a stronger response of fuel efficient cars compared to less efficient. In the segment of diesel vehicles, only registrations of used and less efficient cars are affected by the tax. The elasticity of registrations with respect to fuel costs is negative for all car segments except for the new efficient petrol-fueled vehicles. Registrations of diesel vehicles are more sensitive with respect to fuel price changes than petrol cars in most segments. We also find an asymmetric response to fuel prices during the periods of price increases and decreases and declining responsiveness over time. JEL Classification C23, O18, Q31, R41,...
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Vývoj automobilového trhu a průmyslu v ČR a jeho vliv na státní rozpočet
Nejerál, Vojtěch
This bachelor thesis deals with the automotive market and industry in the Czech Republic, and its support from the state budget. Research of literature introduces an important subjects in the Czech automotive industry, explains the system of its support from the state budget and shows how it is possible to measure the efficiency of this support. The practical part deals with the trends in registration of new and used passenger cars in the Czech Republic in the years 2004-2016, which reveals with the help of time series analysis. The thesis also predicts future development of these registrations. Furthermore, in the practical part, the fiscal efficiency of investment incentives provided to large automotive industry projects in recent years is determined.
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Analysis of a Marketing Communication in a chosen Czech Republic Market from the Perspective of Kotler Partial Strategy
Kouba, Václav ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The aim is to analyze the mass-media marketing communications companies in the lead, challengers, followers and nichers on Czech automotive market. The analysis will be based on data for ads on television, radio, print automakers entered the period of 2014 and informations on registration of producers in the same period. Information on the authorization together with the characteristics of each brand will be the starting basis for profiling groups of brands according to Kotler parcial strategy. Communication activities of the groups will be analyzed. Finally, it will be evaluated, whether companies communicate properly with respect to its position. Alternatively, it will be proposed recommendations for changes to this communication.
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Strategy of Škoda in China
Lai, Minh Tú ; Stuchlíková, Zuzana (advisor) ; Šaroch, Stanislav (referee)
The aim of this diploma thesis is to determine the strengths and weaknesses of the Škoda brand and current company marketing strategy in the Chinese market. Leading to description and analysis of what is behind the recent success on the Chinese market and what factors could cause its future further triumph or possible breakdown in China.
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The perception of the brand BMW in the frame of the automotive market in the Czech Republic
Pavelková, Klára ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This master thesis deals with the perception of the brand BMW on the automotive market in the Czech Republic. The aim of the thesis is the assessment of the position of the brand BMW and its perception by Czech consumers. For this purpose the thesis is divided into six chapters. In the first chapter the brand and brand strategies are solved. Second chapter deals with marketing research. Third and fourth chapter both analyze the automotive market in CR. In the fifth chapter the brand BMW and its competitors are more thoroughly characterized. The last chapter is dedicated to the perception of the brand and there are two surveys. One of them was prepared directly for the car producer BMW and the second one was done by the author. On the basis of the results of the surveys the final conclusions are made.
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Ceny benzínu a automobilový trh
Zapletal, Zdeněk
The main aim of this thesis is to verify the hypothesis whether the effect of raising gasoline price results in the decreasing volume of automobile sales. The ordinary least squares method is used in the research. The thesis uses monthly data for The United States of America for the period 2000 -- 2010. The data about vehicles are disaggregated into categories by size and also by their import and export. The chapter with results shows that gasoline price has a negative effect on categories with cars and a positive effect on the export and the Mexican and Canadian import.
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Implementation of the cars sales supporting programme in Opel company
Kočí, Pavel ; Vávra, Oldřich (advisor) ; Doležal, Jiří (referee)
The topic of this master's thesis is implementation of the Opel Partner programme as new cars sales support of the importer Opel. Introductory theoretical part of this thesis is at first focused on explanation of marketing concepts and tools, that are in praxis very closely related to the Opel Partner programme. Next theoretical part concerns european automotive market and more detailly Czech and Slovak automotive markets with greater focus on Opel brand. Practical part of this thesis is fully concerned to Opel Partner programme. At the beginning, the programme is detailly introduced and the entire proces of it's working is described. In the next parts of practical section, there is detailed sales analysis and analysis of other followed indexes of the programme. After that selected marketing activities realized for sales support are evaluated. Final part of this thesis focuses on own recommendations how to enhance effectiveness of the programme.
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Marketing of the company Skoda Auto in the asian markets
Furch, Tomáš ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
This diploma thesis primarily deals with current position of the biggest Czech automaker Skoda Auto in the Chinese and Indian markets. Document involves the analysis of initial entry conditions, as well as general marketing environment of both countries. Skoda Auto company, member of the German concern Volkswagen, operates in Asia only for a few years and so far it has reached very good results. Extremely promising is the market in China, where significant increase of sales is expected in the next years. Indian demand for cars is relatively smaller and harder to forecast. In both markets Skoda is facing tough competition of local and global automakers, therefore high importance lies in brand positioning. Part of the thesis is also SWOT analysis and identification of all main marketing mix tools.
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