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Negative aspects of deploying of ICT
Weinsteinová, Adéla ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
This diploma thesis exmines the negative aspects of using information and communication technologies. The main attention is fosused on virtual reality, especially 3D projection in order to decide wheather the using of it has negative impact on phycal and psychological state of the user or not, which exactly are these impacts and what probably cause them. This first part is dedicated to expain concept and history of ICT, explonation of the multidimensional princip and content of each dimension. The following is determination of which ICT areas are currently struggling in their use with negative effects. Detected list of these areas is reduced to six specific technologies which common user has opportunities to experience. These particular technologies were examined as a form of questionnaire, which resulted in a determination of the most used one, ie virtual reality. Shortly afterwards was conducted an experiment imparting undesirable effects caused by using virtual reality. The other five selected technologies are discussed for the most important negatives with which has to face today. The main finding of this study is the identification the side effects of virtual reality based on different types of technologies which are anaglyf 3D projection, passive 3D projection, active 3D projection and comparing if adverse effects depends on the type. It also includes determining the rate of uptake in virtual reality.
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Augmented Reality and its use in Sales and Marketing
Jonášová, Barbora ; Smutný, Zdeněk (advisor) ; Jašek, Pavel (referee)
The bachelor thesis deals with augmented reality and its use in marketing and sales. The thesis consists of theoretical and practical parts. In the theoretical part a general overview of augmented reality is given in terms of its definition, development, principles and technologies used. Next, uses of augmented reality in various sectors are presented along with some of the problems that are associated with this technology. The practical part contains a design of an marketing application for a specific company that uses augmented reality.
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Augmented Reality and Its Use in Various Sectors of Human Activity
Zaporozhets, Gennadii ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This thesis examines the main issues of augmented reality and how it can be used in various sectors of human activity. The theoretical part of the thesis focuses on the essence of this technical phenomenon and determines the main and common fields where augmented reality can be applied. A substantial part of the thesis is dedicated to the companies' marketing communication aspects where augmented reality technology is used containing specific examples. In the practical part, I suggest a system that aims to help newly arrived students adapt to the environment of the Faculty of management. The suggested augmented reality system should therefore contribute to students' adaptation to the town Jindřichův Hradec.
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Analysis of the use of new technologies for visual communication and their social impact
Kadlecová, Petra ; Sigmund, Tomáš (advisor) ; Truhlář, Filip (referee)
The work focuses on the analysis of new technologies, which are used in visual communication. This is especially the description, characterization and their use. Another section focuses on social trends that permeate contemporary Western society, and their relationship with new technologies in the field of visual communication. It deals therefore also examines the social changes and changes in the perception of individual development and dissemination of new technologies causes. Describes the important role of visual communication in today's world and the changes in society due to widespread use of modern technology. The aim is to make the analysis and therefore a comprehensive overview of new technologies and their use in the field of visual communication. Finally, the work seeks to estimate the next direction of new technologies in the field of visual communication and create a prediction of further development in the future.
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Augmented reality
Jecha, Jakub ; Jandoš, Jaroslav (advisor) ; Pour, Jan (referee)
This thesis is focused on a technology called Augmented reality, especially on its use in marketing. The main objective of the thesis is to define why this technology is a suitable tool for marketing and to assess its use in real conditions. This is achieved by defining specific devices and use cases of this technology in practice, whereas evaluation of its use in real enviroment is based on statistics. The contribution of the thesis is objective evaluation of this technology and provision of data, sufficient to make a decision by individual or company, whether to use the technology in marketing or not. In first part of the thesis, emphasis is put on accurate evaluation of the technology, both from theoretical and practical point of view. The effort is to provide enough specific examples and statistics data to a reader. Second part is dedicated to testing of specific applications, which use augmented reality as a marketing tool.
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Augmented Reality and its application in marketing
Veselý, Jan ; Procházková, Markéta (advisor) ; Hříbal, Petr (referee)
The goal of this Bachelor's Thesis called "Augmented Reality and its application in marketing" is to describe and show a relatively new and still not very common way of marketing. The Bachelor's Thesis is divided into two main parts. The first one -- theoretical part contains a general description of augmented reality, history and development of this technology. Then will be explain how exactly augmented reality works and all its applications. But in this Bachelor's Thesis the most important is application in marketing that I give my whole attention to. I also focus on perception of augmented reality as a new marketing trend as opposed to traditional marketing instruments -- which is part of my questionnaire survey in the second -- practical part of the Bachelor's Thesis. In the practical part there is my own proposal to the use of Augmented Reality in promotion of concrete company in trade fair. In the end I think about the future of augmented reality. If it remains on the edge of marketing instruments or if it becomes one of the main support of marketing departments.
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Orientation of consumer competitions of the brand Gambrinus
Blažková, Tereza ; Koudelka, Jan (advisor) ; Bémová, Radka (referee)
The aim of this thesis is to determine the potential and direction of consumer competitions of the brand Gambrinus 11 ° XCLNT at their target groups and also to design "optimal" consumer competition that could raise awareness of the brand, improve its image, and thereby increase its sales. The first part of this thesis describes the consumer competition as a part of marketing communication and reveals the importance of sales promotion as such. Then there are introduced types of consumer competitions and the all chapter is closed by the description of the procedure for preparation of consumer competitions. The fourth chapter contains the rules of competitions and treatment by the Code of Communication Agencies (AKA) and by the Code of Ethics and the Responsible Brewers Initiative (RBI). The thesis contains also theoretical marketing research process and the procedure for its implementation. The theoretical part closes the introduction of the company Pilsner Urquell and of the brand Gambrinus XCLNT 11 °. The practical part consists of secondary and primary research in the form of online questionnaire, for the evaluation and subsequent segmentation is used SPSS program. For the selected segment is designed "optimal retail competition," whose attractiveness is examined in the focus group. The conclusion summarizes the suitability and weakness of this communication channelf or Gambrinus 11 ° XCLNT.
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Trends in Mobile Marketing
Chocholová, Petra ; Karlíček, Miroslav (advisor) ; Štěpánek, Ondřej (referee)
The principal aim of this thesis is to assess the state of the mobile marketing as of the first quarter of 2011 and to discuss various scenarios of the future development. This thesis defines the terms "mobile marketing" and "mobile advertising" and identifies the main players in the industry. It explores the main categories of mobile advertising such as mobile messaging, in-content and mobile internet advertising. Later, it analyzes the latest trends in the industry and describes in detail the advancements in QR tagging, location based advertising and augmented reality.
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Marketing a rozšířená realita
Zelený, Martin ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
The main goal of this diploma thesis is to identify the usage of augmented reality in contemporary marketing practice and the expectations of marketers for the future use. This will be achieved by conducting a quantitative and qualitative research among existing creative and advertising companies. Secondary goal is introducing the concept of augmented reality from the theoretical point of view and also description of potential utilization based on known examples. The tools for the practical part are an online questionnaire and personal interviews.
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