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Company Marketing Communication
Zugar, Tadeáš ; MBA, Kristýna Hytychová, (referee) ; Kaňovská, Lucie (advisor)
The thesis deals with marketing communications business of BORS Břeclav a.s. The theoretical part is devoted to the definition of the main concepts of marketing and marketing research. The analytical part is devoted to the functioning of the entire organization and all its activities. The proposal section is devoted to new marketing communication and finding new marketing opportunities.
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The Information System Design
Soukop, Martin ; Horák, Lukáš (referee) ; Dydowicz, Petr (advisor)
This master thesis focuses on the analysis and design of an information system for company SOVA NET, Ltd. This company operates in the Internet marketing industry. This master thesis is divided into three main parts. The first part is the introduction to the theoretical background. The second part is an analysis of the current situation. In this part I used specialized techniques to analyze the company's current situation. If company supposed to develop an information system and later makes sense to implement this solution. The third part deals with the design of the information system according to specific requirements for functionality.
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Analysis of Economic Data Using Statistical Methods
Klímová, Lenka ; Antoš, Marek (referee) ; Michalíková, Eva (advisor)
The aim of this work is to analyze and evaluate selected economic indicators of the company, using timeline analysis, regressive and correlation analysis The teoretical part of the thesis focuses on timeline and also on economic issues of mainly ratio indicators and their interpratation.. The analysis is related to value prediction of selected economic indicators which I predicted for the next two years (2014 and 2015). Based on the detected values I proposed measures for successful future development of the company. I have processed the data using Gretl and Microsoft Excel programs.
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Improving Performance of Engineering Company in the Zlín Region Using Benchmarking Approach
Zapletalová, Pavlína ; Bednář,, Pavel (referee) ; Bartoš, Vojtěch (advisor)
This master thesis deals with increasing performance using benchmarking in selected engineering company in the Zlín region. The theoretical part introduces the concept of benchmarking in the context of improving business performance. The main part however is in-depth case study on business performance. Based on both secondary and primary data sources are the selected engineering companies in the Zlín region evaluated by the benchmarking. Building on outcomes of this evaluation are presented possible recommendations for the selected company in order to enhance or even eliminate identified weaknesses.
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Marketing Plan Proposal for the Servis Feňo Company
Feňo, Tomáš ; Vyklický, Martin (referee) ; Konečná, Zdeňka (advisor)
The thesis is focused on developing a marketing strategy proposal and creating a set of specific recommendations for the company Servis Feňo, which provides service in the field of electric water heating. To identification of a company current state, it has been used a marketing situational analysis, i.e. evaluation external and internal factors, which results in a summary SWOT analysis. On the basis of weak spots detected, this particular measures were proposed; to define mission, vision and targets of a company, to create a client database, to redesign and improve corporate identity, dress code, revision of the current websites and other instruments of online communication such as SEO and PPC advertisement. Realisation of these particular marketing strategy proposes should lead to acquisition of new clients, retaining of current ones and strengthening competitiveness of the company.
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The Optimization Study of Production Processes
Medůsek, Milan ; Trtek, Martin (referee) ; Jurová, Marie (advisor)
The thesis discusses the possibility of production process optimization within the company Česká zbrojovka, a.s. In the introduction part I have introduced the company, the subsidiaries, the manufacturing portfolio and economic indicators. The theoretical part deals with basis necessary for the practical part. In the latter, I have suggested solutions based on the initial analysis, mapping and current state analysis in order to optimize and improve the monitored production process. In the final part of the thesis I have focused on the evaluation of the benefits and conditions of the bare implementation.
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Information System Assessment and Proposal for ICT Modification
Dokulil, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The diploma thesis focuses on assessment of the information system and possible proposals for ICT modification. The first part of the thesis is focused on theoretical background, which is needed to clarify basic concepts and methods used during the analysis and solution proposal. In the second part is realized analysis of company with emphasis on parts of information system. Based on findings from analytical part are proposed possibilities and ways how to achieve improvements of company information system compared to current conditions.
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Company Communication Strategy
Kubíček, Jan ; Veselá, Jitka (referee) ; Schüller, David (advisor)
The diploma thesis focuses on creating suggestion of communication strategy for the Hotel U Divadla in Znojmo. The first part describes theoretical knowledges which are related to this topic. In the next part is made marketing mix of company, analysis of marketing environment and marketing research too. In the last part are on the base of results of the analytical part create suggestions to increase awereness of existence a company by potential customers.
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