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Complex comparison of long-term and short-term letting
Lenc, Aleš ; Makovec, Martin (advisor) ; Červený, Martin (referee)
The aim of this work is to provide an investor with how to invest in lettings manual. This is done by comparing two types of lettings in several different categories: risk, legal aspects, cost, property management and rate of return. The paper is assuming private investor financing the flat purchase only from equity. Focusing not only on financial aspects, the work intends to provide an investor with a complex decision making tool when it comes to deciding whether to buy and rent out a property in Prague.
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The sharing economy, its analysis and influence on tourism
Náprstková, Zuzana ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The aim of the bachelor thesis is to analyse the impacts of the sharing economy on tourism and on the marketplace. The partial aim is to propose measures which would improve the sharing economy and its operations. The first chapter focuses on tourism, its characteristics, place in the economy and on new trends in tourism. The next chapter presents the sharing economy as a global phenomenon, describes its main characteristics and states the reasons why the sharing economy has developed. Then an analysis follows, firstly of the positive, then of the negative impacts on the participants, tourism and the marketplace. The last chapter proposes regulations which would prevent the negative impacts of the sharing economy.
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The impact of sharing economy on consumer behavior in tourism
Veselá, Jana ; Vaško, Martin (advisor) ; Frühaufová, Věra (referee)
The thesis concentrates on the impact of the sharing economy on consumer behavior in tourism. The theoretical part focuses on several approaches towards consumer behavior and the importance of mobile technologies for the growth of the sharing economy. The second part later deals with characterization of the sharing economy, determination of the key players and most importantly researches the impact of this phenomenon on consumer behavior in tourism, especially in the area of accommodation and transportation.
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Evaluation of Airbnb's Potential and Impact in the Czech Republic
Arabadjieva, Stefana ; Nečas, Vlastimil (advisor) ; Shavit, Anna (referee)
The thesis examines the phenomenon of the sharing economy and the impact it had made over the recent years. As a prime example, the thesis is structured around a recent company, Airbnb. The sharing economy is a relatively new concept which is influenced from the rise use of internet and social networks around the world. Sharing economy is a collaborative system built on sharing of goods and human resources. The thesis also examines the obstacles of legal issues, lack of control and safety. Airbnb is an online platform that connects people to rent their personal space to others for a nightly or monthly price. The website is being used around the world, bringing the concept of building a community and feeling of belonging for some people. A part of this work is also a quantitative content analysis, which compares the Airbnb offers with the offers of hotels in Prague. The research based on prices and users' rating examines if Airbnb is able to compete with established hotels. Although the total number of Airbnb units in Prague is significantly smaller than the number of hotels, the results show Airbnb's high potential in this area. Its advantages are lower prices and excellent rating.
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Marketing activities of Airbnb
Weinmannová, Jana ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the opportunities and threats that the sharing economy may bring to companies, individuals and society. The thesis is divided into several chapters, the theoretical part is devoted to the analysis of the marketing environment, marketing strategy, the specifics of marketing mix of tourism and the theoretical background of sharing economy. The practical part is dedicated to company introduction and analyzes marketing activities of Airbnb both in Czech republic and abroad. The main goal of this thesis is to reveal the potential od Czech market for Airbnb through market research, identify the future goals of the company and suggest how to achieve these goals.
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The rising sharing economy and its impact on tourism demand in Prague
Nguyen, Duy Quang ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
This bachelor thesis analyses the impact of the sharing economy (Airbnb) and other selected determinants on tourism demand in Prague. Based on monthly panel data from the period January 2014 to March 2015 the econometric model was estimated. Determinants used in the model for analysis are Airbnb listings of short-term rentals, GDP per capita, relative price, weather temperature, rainfall, marketing and dummy variables summer, autumn and winter. Results from estimations show that Airbnb, the indicator of sharing economy, GDP per capita, which represents the income, relative price and Prague.eu, that represents the marketing component have significantly positive effect on tourism demand.
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Business Plan
Straková, Barbora ; Fiala, Roman (advisor) ; Řepová, Helena (referee)
This masters thesis is focused on the theoretical description of the business plan creation and is devided into chapters where the plan is described in details. The theoretical part contains an explanation of legal issues of the real estate renting. The practical part is focused on practical application and is designed as an instruction how to do the business in this area. The target of this thesis is the business plan creation. Financial analysis will reveal if the plan is to be realized and if it is payable. Analysis of the market, included in the plan, is focused on customer behaviour and competitors analysis. Analyses of internal and external environment are focused on the factors which affect the market position of the business.
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Business plan: Flats for rent to foreign tourists
Pospíšilová, Kateřina ; Malec, Karel (advisor) ; Michal, Michal (referee)
This diploma thesis Business plan: Flats for rent to foreign tourists shows the reader the solution of business plan and project management in the real world. Theoretical part of this thesis focuses on the basic structure of a business plan, financial part of this diploma thesis and shortly describes the legal issues of rent the flat in the Czech Republic. Everything is applied in the practical part of this thesis, where the project is described, after that analysis of the inner and outer environment are made. The next chapter describes in detail the conditions for the implementation of marketing strategy. The last chapter of this thesis is devoted to financial plan, in which are calculated few scenarios of the business idea and possible risks of this project. The processing of the business plan is focused on practical application and is designed as instructions on how to start a business in this subject.
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Internet Offer of Accommodation in a private Properties as a new Trend in Tourism
Svojtková, Tereza ; Navrátilová, Miroslava (advisor) ; Toth, Štefan (referee)
This bachelor thesis describes the new trend of Tourism, which is the Internet Offer of Accommodation in private Properties. Because of modern technology, the possibility of accommodation with private hosts becomes very popular and is spread throughout the world. In the first part, this thesis deals with the definition of basic concepts related to tourism, accommodation services and sharing economy. The practical part assesses the current situation of accommodation services and another part is a case study of company Airbnb, which acts as an intermediary between supply and demand of private accommodation. The thesis includes a survey, which examines the popularity of these services and provides opinions from perspective of the guest and the host. The final part implies the appreciation potential of this new trend.
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Analysis of the Phenomenon of Sharing Accommodation and its impact on Tourism
Raška, Kryštof ; Tyslová, Irena (advisor) ; Tittelbachová, Šárka (referee)
Bachelor thesis focuses on phenomenon of sharing economy and its impacts on tourism. The sharing economy represents new economic model, which significantly changes life in 21st century and disrupts current conditions. After the description of theoretical and methodological approach, the thesis concentrates on defining tourism and its global socio-economic importance. In the following practical part, there is in-depth description of Airbnb service, as the most relevant representative of sharing economy with the biggest impacts on a contemporary tourism. Summary of this document is about comparing all the positives and negatives that sharing economy brings.
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