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Children's attitude towards advertisement
Duľová, Daniela ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The object of this bachelor's thesis are children's attitudes towards advertisement. This thesis finds out which request for ad children have and which advertisements young consumers prefer. At the same time it is about attitudes towards intensity of ad and towards offered ad's products. The research was realized in Slovakia and children were 11- and 14-years old.
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Social advertisement
Hrušková, Kateřina ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
This bachelor theses is trying to explain the phenomenon called Social advertisement. As a special type of advertisement, social advertisements are trying to influence purchasing behaviour of customers through their emotions and social topics.
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Men and women images in commercials
Szilágyi, Tomáš ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
Bachelor thesis Men and women images in commercials is focused on actual overview of commercial itself, with emphasis on television advertisment. It is focused on definition and problem of sex roles in advertisment and marketing. The whole thesis is done theoretically -- empiric, where theoretical part, discusses bacis terminology and explains relevant factors for better understanding of practical part. Practical part uses quantitative content analysis following by interpretation of its results.
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Analysis of Advertising Campaign O2
Vilím, Tomáš ; Drozen, František (advisor) ; Blaha, Ondřej (referee)
In the first part of my master thesis I will describe theoretical fundamentals which are necessary for analyzing any market of telecommunication providers and their marketing campaigns. Practical part is divided into two parts. In the first one I will summarize information about all four Czech mobile telecommunication providers. The main topic of the second one is to characterize contemporary marketing communication of the O2 brand including an analysis of the particular O2 NEON campaign. I will also evaluate this campaign according to accessible information and add my personal suggestion.
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Effective Promotion and Public Relations in Non-profit Sector
Klingerová, Lucie ; Kadeřábková, Jaroslava (advisor) ; Kouřilová, Jana (referee)
Diploma thesis deals with non-profit organizations with regard to their effective presentation, promotion and public relations. Theoretical part generally characterizes non-profit organizations and non-profit sector in the Czech Republic. First part outlines brief historical context, legal regulations in the Czech Republic, their operation, classification and fundraising. Second part describes public relations in non-profit sector, instruments of this communication and how to make this communication as effective as possible. Empirical part demonstrates these theoretical findings on examples of two particular non-profit organizations operating in the sphere of health care and social-service work. These two non-profit organizations are being compared in reference to public relations and public awareness about these organizations activity. Emphasis is laid not only on communication methods but especially on ethic aspect of this communication. Diploma thesis objective is to evaluate position of two non-profit organizations in terms of promotion and public relations. Conclusion summarizes ascertained facts.
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Aplikace komunitárního práva na oblast sportu
Kameniščáková, Ida ; Urban, Luděk (advisor) ; Lapáček, Michal (referee)
Sports used to be the only way to enjoy oneself and to spend free time. Today it rather represents business and an important part of all economies around the world. That is why the European community law includes the sports indirectly in three areas: - the community market of the European union, - the economic competition of the EU, - coordinated policies of the EU. The key role of the entire diploma thesis plays the decision of the European Court in the case Bosman in 1995.
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Chinese Advertisement and Media Market
Rezek, Tomáš ; Mikeš, Jiří (advisor) ; Přibová, Marie (referee)
The aim of this thesis is to present Chinese advertisement and media market to European entrepreneurs. Effective marketing is a very important factor for the success of every business strategy, especially in China. When talking about marketing and commercial communications, it is important to mention culture that has strong influence on the whole economy. First part of my thesis contains basic information about Chinese business environment.Onwards I deal with crucial cultural factors, which have in my opinion the biggest influence on the Chinese's behavior. The very same factors cause many problems to foreign entrepreneurs coming to China. I asses the evolution of Chinese media market in the second part of my thesis. In this part, I pay attention especially to expenditures on advertisement in different means. I use the comparison with United States -- example of a country with mature advertisement and media market, in the analysis. Third part of my thesis is about EXPO 2010, which will take place in Shanghai. I consider mainly the Czech participation.
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