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Business Plan "Import of Asia"
Le, Hung ; Němeček, Petr (referee) ; Šimberová, Iveta (advisor)
This master thesis focuses on the business plan for a new start-up firm, which will provide services in the sphere of international trade. It contains the basic information of creation of the business plan. Next are analyses of macro and micro environment of business in Czech Republic. Based on the analysis results is the worked business plan.
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The Marketing Mix Proposal
Nová, Lenka ; Paschkeová, Judita (referee) ; Novák, Petr (advisor)
The bachelor thesis focuses on specification of the marketing mix in the selected copany. Specifies what is the correct marketing mix and how looks a satisfied customer. It compares theoretical knowledge with reality. It contains suggestions on improving customer satisfaction that support the development and increasing success of the company.
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Marketing strategy of firm El-Port
Kořenek, Martin ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
This master's thesis is focused on marketing planning and the main task is to propose an efficient marketing strategy for firm El-Port. Theoretical resources of marketing and procedures for marketing strategy proposal are mentioned in the first part. Second part of this thesis is focused on firm El-Port, concretely there is mentioned basic overwiev and description of firm's activities. Current state analysis is also included in this part and it is a main resource for marketing strategy proposal. Final proposal of marketing strategy is described in the last part of this thesis.
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The Marketing Mix Proposal
Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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Analysis of the Marketing Strategy Efficiency and it's Further Development in Production Firm
Wiener, Marek ; Veselá, Jitka (referee) ; Chlebovský, Vít (advisor)
Diploma thesis deals with the basic marketing strategy analysis of manufacturing firms and then suggestions for its improvement. The work is divided into two main parts.The first part is devoted to contemporary marketing, which includes a comparison of financial and human resources. In the second part describes the design of marketing strategy and its implementation. The thesis also deals with the optimization of the system. The aim is to set a marketing strategy to increase sales, profits and also to define the cost of marketing the company. Outcome of this work is to reveal strengths, weaknesses, opportunities, threats and detailed steps that may include not only financial and human resources but also the abilityand know-how. The work is to provide an integrated form of the current marketing strategy, detailed descriptions of its functionality.
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Business Plan
Kalás, Jakub ; Putnová, Anna (referee) ; Veselý, Josef (advisor)
The aim of bachelor's thesis is to create a business plan, the subject of which is the estab- lishment of a company operating in the production and trade sector. The work defines the basic, but also broader facts and circumstances of the company's origin, both legally and managerially and technically. These concepts, requirements and plans will serve the com- pany for its creation and subsequent implementation. The content includes condition ana- lyses and calculations together with suggestions for solutions that will help the company to operate and develop.
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Use of Radio-Frequency Identification in the retail and wholesale operations
OPELKA, Alexandr
The bachelor thesis deals with the utilization of radio frequency identification (RFID) technology for goods. Methods of automatic identification, specifically barcode technology and RFID, which are crucial for this work, are described. Based on these findings, the possibility of implementing RFID technology in a selected company is examined. This business entity sells textile goods and currently uses automatic identification through barcodes for labeling and tracking goods. The sources of information include in-depth interview with the owner of the company, a questionnaire survey with significant customers of the company, and offers from suppliers of new technologies. Furthermore, measurements of the time required for goods checking in the company's wholesale warehouse are conducted. Based on the gathered data, cost calculations, potential savings, and an assessment of the benefits of implementing the new technology for the company and its customers are performed. Finally, a recommendation is made, whether to switch to RFID technology for goods identification or to continue using the existing technology, based on the analysis.
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Business Plan
Kalás, Jakub ; Putnová, Anna (referee) ; Veselý, Josef (advisor)
The aim of bachelor's thesis is to create a business plan, the subject of which is the estab- lishment of a company operating in the production and trade sector. The work defines the basic, but also broader facts and circumstances of the company's origin, both legally and managerially and technically. These concepts, requirements and plans will serve the com- pany for its creation and subsequent implementation. The content includes condition ana- lyses and calculations together with suggestions for solutions that will help the company to operate and develop.
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Business practices used by Czech retailers
RAMBOUSKOVÁ, Petra
The main objective of this work was to discover the unfair practices that consumers face, how often they face them and how they can be prevented. The survey objective was to suggest improvements and resolutions to this issue.The main part of the work was to construe business practices, which are divided into misleading and aggressive business practices. The Literature Search was focused on basic terms related to the topic of unfair trade practices. In the the first place basic concepts were analyzed such as trade and its division into wholesale, retail and foreign trade. On the basis of the hypotheses, the practical section was executed by questionnaire, online and finally face to face. This thesis was focused on the business practices used by Czech businessmen. The aim was to find out where and how often the respondents were confronted with unfair trade practices.
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Buying Atmosphere in the Selected Wholesale Unit
KAVANOVÁ, Klára
The main aim of this diploma thesis is to determine the buying atmosphere of the selected business unit and develop suggestions for improvement based on a marketing research. The first part of the thesis is devoted to literary research to define terms like a trade, a wholesale and a customer behaviour. Then a buying atmosphere and her elements are described. In the next part of the thesis is presented the selected wholesaler - Makro in České Budějovice. Information about buying atmosphere, customers and services of Makro are given. The second part of this work focus on the marketing research specifically on the questionnaire survey and an interview with shop manager Ing. Hana Galisová. The data from survey was acquired online and also in person directly in the store. The survey was attended by 254 respondents and their responses were evaluated using graphs.
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