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Business Purpose
Michalec, Martin ; Kliment, Michal (referee) ; Heralecký, Tomáš (advisor)
The goal of submitted thesis relates to investment as business purpose, used to evaluation of real situation in První brněnská strojírna Velká Bíteš, a.s. and in the areas of its activities. Theoretic part describes basic terms, present problems in investigated area and deal with theoretical description of business purpose. The analytical part is focused on stakeholders, mainly on competitors and on firm itself too. The proposal part includes interpretation of possible options and recommendation of appropriate solution for given investment choice.
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Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
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Project Financing by the Help of EU Funds
Fialová, Aneta ; Studničková, Marta (referee) ; Heralecký, Tomáš (advisor)
Master's thesis concerns ways of obtaining grants from funds from European Union. This grant want to company use for financing of presentation on external trade show. My thesis is about possibilities of financing projects, the procedure of application of grant and next steps - in case of acceptance or rejection of application.
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Business Plan for the Establishment of a Small Family Engineering Company
Čermáková, Lucie ; Mičák, Peter (referee) ; Chlebovský, Vít (advisor)
The subject of this bachelor thesis is the creation of a business plan for the establishment of a small family engineering company. The work consists of a theoretical part and an analytical part. The theoretical part contains the basic characteristics of the business plan and its economic aspects needed to better understand this issue. It also characterizes the issue of a family business. The analytical part then transfers all this knowledge into a real business plan. The intention is to assess the reality of this business plan, create a financial plan and strategy and assess the assumptions of the success of the business plan.
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Production technology for ball nut body
Sevryugin, Anton ; Sliwková, Petra (referee) ; Zemčík, Oskar (advisor)
This thesis presents proposals of production technologies based on the drawing of a ball nut. The content of the thesis is finding out the purpose of the part in the machine unit, analyzing similar production processes, detail drawing analysis, developing manufacturing technologies, including machine and material equipment. In this thesis all the necessary technological problems are formulated and solved, such as calculation of cutting conditions, machine time and costs. The proposed production technologies are compared and in conclusion of the thesis is a brief summary of achieved results, their evaluation and selection of the appropriate production technology and some recommendations are given.
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Proposal of Communication Mix in Selected Company
Matyšková, Dana ; Marko, Dávid (referee) ; Milichovský, František (advisor)
Topic of diploma thesis is communication mix of Arkon Flow Systems, s.r.o. company. It focuses on specific communication mix of a product and it compares theoretical basis with real conditions. Diploma thesis also contains communication mix improvement suggestions for the distributors, customers and end users. Benefit of this study would be production, sales and profit growth in the field of measuring and regulation instruments. Diploma thesis focuses on international markets in Latin America, especially in Peru.
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Identification of Value Determinants of the Mechanical Engineering Enterprises in the Czech Republic
Strnadová, Michala ; Hrvolová, Božena (referee) ; Koráb, Vojtěch (referee) ; Živělová, Iva (referee) ; Režňáková, Mária (advisor)
This doctoral thesis is focused on value based management. The basic principle of value based management states that the main object in an organization is value enhancement. Within an organization the concept of value based management connects activities and people participating in business processes to maintain that the resources the owners put into the business are evaluated. The essential task of value based management is to find and identify factors which contribute increasing performance and creating the value of a company, known as value drivers. The purpose of this thesis is to identify the factors which by significant amount affect the value of the mechanical engineering enterprises in the Czech Republic. In the first part of the thesis an analysis of current academic knowledge in area of value drivers is made. The base of the analysis is created by foreign resources because there is only limited amount of information in domestic literature. Besides the determination of value approach and its benefits attention is mainly paid to organizing results from value generators area. Findings of secondary resources analysis are used for own research problem. The second part of the thesis includes determination of the main objects and the research problem as well as formulation of the research questions and tested hypotheses. The third part is focused on describing methods which were used in the thesis. In the thesis was applied logical (induction – deduction, analysis – synthesis, generalization – concretaization) and empirical methods (comparsion method, quantitative research methods). Primary data was collected by using a questionnaire. Obtained data was analyzed using logarithmic decomposition of the return on equity, Boosted Trees and descriptive statistics (for example measures of location, measures of variability) and more statistical methods for analysis of statistical hypothesis (Kolmogorov-Smirnov test, Lilliefors test for normality, F-test, Student’s t-test, Chi-squared test, Fisher’s exact test, Spearman’s rank correlation coefficient). In the fourth part of the thesis the branch of manufacturing industry is characterized and the identification of performance factors is accomplished applying logarithmic decomposition of the return on equity. The other subjects of research were companies in a branch called “Manufacturing of machines and devices”. The fifth part of the thesis includes summary of findings of the prime research and its discussion. Primary data was obtained by a questionnaire survey and completed with accounting information of respondents. The findings of the research show that main determinants affecting the value of engineering companies in the Czech Republic are return on assets, profit margin, consumption, sales profitability, personnel costs and value added. The qualitative value drivers are good reputation, human resources (employees) and its characteristics, business and flexibility, performance and productivity, assets, competency responsible staff, attentiveness to requirement of customers, innovation and quality.
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Effectiveness of marketing activities in engineering in Czech Republic
Milichovský, František ; Kita, Jaroslav (referee) ; Kožená, Marcela (referee) ; Stávková, Jana (referee) ; Šimberová, Iveta (advisor)
The dissertation is focused on the current needs of the business effectiveness and efficiency in marketing activities. In an industrial environment is a prerequisite for the success of the strategic marketing objectives in relation to corporate strategy. In this work there is focus on individual performance systems and group of metrics that are currently applied in engineering in connection to the implemented marketing activities. The main aim of this dissertation is to propose a methodologyfor the selection of marketing metrics that are directly connected to the effectiveness of the company and its marketing activities in the field of engineering in the Czech Republic. To explore the knowledge area there was also used primary and secondary research. The primary research was conducted by structured interviews through case studies and knowledge-based questionnaire investigation, supported by evidence acquired Czech and foreign literary sources. The work includes detailed assessment of the empirical research, including the testing of hypotheses as basis on which is established the methodology for selecting marketing metrics in engineering in the Czech Republic. The benefits could be seen both in theoretical and practical as well as educational fields.
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