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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Socio-economic transformation of kicker societies and formation of football clubs in Prague cities and suburbs before The Great War
Kužel, Petr ; Čechurová, Jana (advisor) ; Kvaček, Robert (referee)
The most popular game all over the world has entered the territory of Bohemia already in the last decades of the 19th century, when especially in the cities and suburbs of Prague many Czech or German societies, engaged in new game from England called "football", was founded. Sudden and long lasting interruption of positive development of young sport by mobilization in the summer of 1914 and deep political and social changes after conflict isolated prewar events and made unique relict environment that creates the main sources for ideas of work. However chapters leaving sport performances aside and try to describe the period culminating after year 1900, when profesional player was born of student-enthusiast and when club loyalities based on nationality or social inclusion of spectator have been created. To achive a comprehensive view is also important to describe ideological orientation and economy of clubs, topography of Prague grounds or relationships between biggest clubs SK Slavia, AC Sparta, SK Viktoria Žižkov and DFC Prag, which was litmus paper of attitudes with German etnicity. Keywords Football, Prague, Czechs, Germans, Slavia, Sparta, The Great War
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Socio-economic transformation of kicker societies and formation of football clubs in Prague cities and suburbs before The Great War
Kužel, Petr ; Čechurová, Jana (advisor) ; Kvaček, Robert (referee)
The most popular game all over the world has entered the territory of Bohemia already in the last decades of the 19th century, when especially in the cities and suburbs of Prague many Czech or German societies, engaged in new game from England called "football", was founded. Sudden and long lasting interruption of positive development of young sport by mobilization in the summer of 1914 and deep political and social changes after conflict isolated prewar events and made unique relict environment that creates the main sources for ideas of work. However chapters leaving sport performances aside and try to describe the period culminating after year 1900, when profesional player was born of student-enthusiast and when club loyalities based on nationality or social inclusion of spectator have been created. To achive a comprehensive view is also important to describe ideological orientation and economy of clubs, topography of Prague grounds or relationships between biggest clubs SK Slavia, AC Sparta, SK Viktoria Žižkov and DFC Prag, which was litmus paper of attitudes with German etnicity. Keywords Football, Prague, Czechs, Germans, Slavia, Sparta, The Great War
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Marketing communitation of HC Slavia Praha in the Season 2011/2012
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Communications of HC Slavia Praha Objectives: The aim of this work is to analyze marketing and marketing communication mix of Slavia Prague Hockey Club and to highlight its strengths and weaknesses. The next task is to suggest possible solutions that would improve marketing communications and the marketing mix. Methods: In the work are used methods of analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha were found a number of shortcomings. In the eighth chapter of the thesis is mentioned how to solve them. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Comaparisson of media picture of sport fan culture in mainstream media and in fans media
Huk, Jan ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
Sports fans are an integral part of sporting events both in the world, and in the Czech Republic. Mass media write about them more than ever. And it gets and vice versa. Fans themselves now have their own ways to communicate with a wide audience, and even write and evaluate the journalists and their work themselves. The work discusses the example of football derby Slavia Prague - Sparta Prague that was played at the Evžena Rošického stadium on Strahov in 2008, and the distortions of fans of both clubs and the police, and how the events have been presented by mainstream media (newspaper Sport,website iDnes.cz, Czech television) and how they were presented by fans themselves - fan sites, fan magazines. These two media images, the mainstream one and the fan one, were compared to determine how much they differ.
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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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