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The Proposal for the Development of the Product Portfolio of a Non-profit Organization Operating in the Czech Republic
Lesa, Martin ; Koráb, Vojtěch (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the development of the product portfolio of a non-profit organization in the field of music workshops organization in Moravia and Silesia. The development is aimed at expanding the market coverage and obtaining funds for the implementation of educational activities and dissemination of folk tradition, music across generations. The theoretical part presents a literature research in the field of strategic management of business development, analytical-research methods used here, as well as the specifics of non-profit organizations or ethnographic regions. The analysis applies the procedures and methods of the 7S framework, GAP analysis, 4C framework, Porter's five forces analysis to grasp internal and external influences. Surveys and interviews are conducted to identify potential demand and appropriate content, format of the workshops. Proposals include locations, the format of the workshops and an overall evaluation in the form of a cost budget or the benefits to the organization against the stated objectives.
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Mladý ječmen a chlorella jako součást zdravého stravování
BÍCOVÁ, Pavla
Products of young barley and chlorella belong to the increasingly popular nutraceuticals due to their rich nutritional composition. The aim of the thesis was: to assess the offer of young barley and chlorella in the market network in the Czech Republic, to evaluate the knowledge about these products and the effects of using these dietary supplements by questionnaire survey (n = 338) and to assess the quality of the selected products. There is a relatively wide range of chlorella (57 products; 75 % in tablet form) and young barley (24 products; 71 % in powder form) products on the Czech market, which differ in composition, processing method, country of origin, price and information provided about them. Knowledge of the production method and the contents is important when consumers choose products. This knowledge was found to be low among some users. Awareness increased statistically significantly with age and educational attainment. The majority of users of chlorella (181; 55 %) and young barley (224; 68 %) did not suffer from side effects associated with initiation of use. The most frequently reported adverse symptoms were related to the gastrointestinal tract (diarrhoea, constipation). The most frequently reported beneficial effects were more energy and vitality, improved digestion and immunity. The microbial quality of the chlorella and young barley samples met the legislative requirements. Total polyphenol content and total antioxidant activity were lower (1.20?0.00 mg/g - 1.35?0.01 mg/g, 0.73?0.00 mg/g - 0.84?0.02 mg/g, respectively) in chlorella (11.44?0.26 mg/g - 7.92?0.25 mg/g, 10.36?0.00 mg/g - 22.76?0.27 mg/g, respectively) compared to young barley.
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Vliv vybraných faktorů na rychlost kažení plodové zeleniny
ŠUTKOVÁ, Jana
Fruiting vegetables are among the most consumed vegetables worldwide, so it is important to constantly optimise storage conditions. The aim of the thesis was to assess the effect of tomato treatments (tap water, Cibulex) and storage temperatures (6.5 °C, 15 °C, 21 °C) on the rate of spoilage, to evaluate the preferences of respondents (n=347) regarding the consumption and purchase of tomatoes and to assess the supply of tomatoes in the market network. Tomato samples treated with Cibulex solution showed a lower increase of selected groups of microorganisms compared to control samples. In the questionnaire survey, it was found that 97% of the respondents consumed tomatoes and preferred domestic cherry tomatoes, with a sweet taste and juicy consistency. When purchasing tomatoes, respondents are mainly influenced by the price, quality and appearance of tomatoes. A relatively large proportion of respondents (63 %) store tomatoes at refrigerator temperature, which is not suitable because of the loss of flavour and taste of tomatoes. A survey of the tomato offer in nine supermarket chains (Tesco, Albert, Penny, Kaufland, Globus, Flop, Coop, Norma and Lidl) revealed a wide range of tomatoes during the summer and winter periods. The widest range (n=12) was found in the Globus and Lidl chains during the winter period.
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Business Plan for Wine Sale
Zborovská, Petra ; Sochor,, Jiří (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to develop a business plan, which is engaged in sale of new wine grape varieties, called "Marlen". The theoretical part is in the field of business plans and the manner of treatment with a focus on the issue. The practical part includes specific measures and tools for a successful business plan, which is to establish sales of new wine into sales.
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Customer database design
Černý, Jiří ; Kratochvíl, Petr (referee) ; Fiala, Alois (advisor)
Diploma deals with project managament of market survey which is realized by small Czech trading company. Step by step it attends to questionaire design and how to use it, definition of information minimum, managing of market survey, design of information system modification, data processing by descriptive statistics usage.
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The Business Plan
Hlaváčková, Lucie ; Šídová, Lenka (referee) ; Koráb, Vojtěch (advisor)
The master´s thesis is focused on creating a business plan for a new company called Sweet Gauching. It provides a theoretical overview of business plan creation. The thesis contains a real and practicable proposal of business plan. This company will provide special cafe and catering services in the region of Uherské Hradiště.
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Mobile Application for Conferies of Scientific Conferences
Majer, Marek ; Herout, Adam (referee) ; Szőke, Igor (advisor)
The goal of this text was to implement a mobile application for attendees of technology conferences. While creating the concept the user experience was highly emphasized and after doing the market research there were couple of surveys and discussions with potential users, that often attends those conferences. Resulting application got positive feedback about its UI/UX qualities and was marked as 8.3 out of 10 in these regards. Application was updated according to the concerns that users provided in feedback tests. In the end there were suggested additional improvements to the application, that would enhance user experience at the conference even more.
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Extending Usability of Machines
Maršíková, Anna ; Michele, Jiří (referee) ; Juřica, Pavel (advisor)
The bachelor thesis is focused on the production and innovation process of the spindle from the current product portfolio of the engineering company TOS KUŘIM – OS, a.s. in order to increase machine utilization and satisfy demand. Bachelor thesis is divided into three parts. The first part serves as a theoretical introduction to the topics marketing, production and innovation. The second part describes the company background and analyzes the current production process. New spindle design according to the customer's wish along with the solution's evaluation will be presented at the end of the thesis.
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Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
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Expansion of a Czech Producer of Modular Wood Buildings on the Intra-community Market
Kočařík, David ; Kubant, Michal (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with a proposal of business development of the company DOMESTAV PLUS s.r.o., which deals with the production of modular wooden buildings. The theoretical part contains defining the terms connected with the intra-community market, the conditions for entering this market and description of selected analyses of company’s external and internal environment. These analyses are applied in the practical part as basis for the proposal of an appropriate strategy for the development, consisting in the expansion of the company into the intra-community market. On the basis of the results of the analyzes is made the proposal of changes, which leads to increased competitiveness and improvement of the company's economic situation. The proposal part also deals with identification of the risks associated with the implementation of this change.
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