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Proposal of Company Communication Mix
Krmíček, Vlastimil ; Vymazal, František (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing communication mix. The introductory part deals with theoretical background. In the second part, I focus on the analysis of the current company marketing situation. The concluding part deals with the proposal of a new communicative mix, the goal of which is to raise awareness about the brand and attract new customers.
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Communication Mix of Construction Company
Zela, Ondřej ; Čejka, Libor (referee) ; Mráček, Pavel (advisor)
My dissertation is focused on communication mix of a building company. In the first part I deal with the theory of communication mix as such, in the second part, I analyze the current propagation of the company Inter-Stav, spol. s r. o. In the final part is shown how we can arrange the communication mix for a new company Aktiv-Servis, s.r.o.
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Marketing Comunication of the Nolimits Fitness Center
Jahelková, Kristýna ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
in English: Title: Marketing communication of the Nolimits fitness center Goals: The aim of this work is to analyze and evaluate the current marketing communications of the Nolimits fitness center and to develop a proposal for its improvement. Methods: I used high quality research in the form of a semi-structured interview, structured interview questionnaire arch, social network monitoring and internal document analysis. Results: In conclusion for this work, the marketing communication methods of the Nolimits fitness center fulfills its main purpose, although there is a potential scope for making it more effective. The output is to enhance existing and design new communication tools to fulfil the development. In addition, another factor for improvement would to focus on using social networks and websites more efficiently. The proposal also includes advacements in employee training and related personal sales, design of a new booklet, video clip reworking and the use of the guerilla marketing event. Key Words: Fitness, Sport, Promotion, Milon circle, Personal sale
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Proposal of Company Communication Mix
Krmíček, Vlastimil ; Vymazal, František (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing communication mix. The introductory part deals with theoretical background. In the second part, I focus on the analysis of the current company marketing situation. The concluding part deals with the proposal of a new communicative mix, the goal of which is to raise awareness about the brand and attract new customers.
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Communication Mix of Construction Company
Zela, Ondřej ; Čejka, Libor (referee) ; Mráček, Pavel (advisor)
My dissertation is focused on communication mix of a building company. In the first part I deal with the theory of communication mix as such, in the second part, I analyze the current propagation of the company Inter-Stav, spol. s r. o. In the final part is shown how we can arrange the communication mix for a new company Aktiv-Servis, s.r.o.
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The specifics of personal selling techniques in retail banking
Sittová, Alexandra ; Říha, David (advisor)
The aim of this thesis is to look into the specifics of personal selling techniques in retail banking and to support theoretical backround with a survey of customer satisfaction with personal banking advisory services in a selected retail bank. The paper starts with an overview of theoretical background of marketing and personal selling techniques and its use in retail banking. The theoretical part of the thesis then covers practical approaches to marketing research. The practical part of the thesis then aims to look into implementation of theoretical concepts into practice in a selected banking institution. The results of the customer satisfaction survey are also analyzed in this part of the thesis in order to shed some light on the connection between theory and practice. The results of the survey are then interpreted and a number of suggestions is made on the back of the analysis of responses.
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