Original title: Komunikační mix stavební firmy
Translated title: Communication Mix of Construction Company
Authors: Zela, Ondřej ; Čejka, Libor (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertising; building company; cleaning.; communication; communication mix; Marketing; personal sale; propagation; public relations; sales promotion; komunikace; komunikační mix; Marketing; osobní prodej; podpora prodeje; propagace; public relations; reklama; stavební společnost; úklid.

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/27540

Permalink: http://www.nusl.cz/ntk/nusl-544890


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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