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> Návrh marketingové strategie firmy
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Original title:
Návrh marketingové strategie firmy
Translated title:
Suggestion of Marketing strategy of Company
Authors:
Hubrová, Kateřina
;
Hřebabecký, Roman
(referee) ;
Mallya, Thaddeus
(advisor)
Document type:
Master’s theses
Year:
2007
Language:
cze
Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract:
[cze]
[eng]
Tématem diplomové práce je "Návrh marketingové strategie firmy". Práce se zabývá marketingovou komunikací, kde analyzuje stávající situaci firmy a podává doporučení, kterým by se mohla společnost řídit.
Topic master´s thesis is "Suggestion of Marketing strategy of company". The work deals about communication in marketing, where situation of this company is analyse and gives recommendation how to lead it too.
Keywords:
advertisement
;
communication mix
;
competition
;
customer
;
direct marketing
;
marketing
;
personal sale
;
public relations
;
strategy
;
support sale
;
komunikační mix
;
konkurence
;
marketing
;
osobní prodej
;
podpora prodeje
;
public relations
;
přímý marketing
;
reklama
;
strategie
;
zákazník
Institution:
Brno University of Technology (
web
)
Document availability information:
Fulltext is available in the Brno University of Technology Digital Library.
Original record:
http://hdl.handle.net/11012/25479
Permalink:
http://www.nusl.cz/ntk/nusl-221521
The record appears in these collections:
Universities and colleges
>
Public universities
>
Brno University of Technology
Academic theses (ETDs)
>
Master’s theses
Record created 2016-06-03, last modified 2022-09-04
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