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Importance and use of PR for tha selected company
SKOPEC, Dominik
The subject of bachelor thesis "The Importance and Use of PR in an Organization" is analysis the importance of public relations and how much PR is used in company ABC Strojírenství. In this thesis the terms related to public relations will be explained. This thesis also describes the historical development of this article, marketing communication and communication channels used in marketing communication. In practical part of thesis information about the company and company's historical development will be obtained. In the final part the functioning of PR in the organization ABC Strojírenství will be evaluated. Finally, some suggestions to improve this tool of marketing will be proposed.
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Public relations in NGOs
Hrabětová, Lea ; Vrzáček, Petr (advisor) ; Šedivý, Marek (referee)
Hrabětová, L., Public relations in non-profit organizations. Diploma Thesis. Prague: Charles University in Prague, 2017. The thesis aims to develop a methodology PR for smaller non-profit organizations. PR analysis was carried out in a non-profit organization Charity Opava, which fulfills its mission, and its activities shows that PR function can improve the organization's image and provide a solid foundation for fundraising and marketing activities. Without a functional PR is the systematic implementation of fundraising activities elusive. I formulated a methodology based on the information gathered from semistructured interview with Ivo Mludek which has a PR of Charita Opava in chargé, from his lecture on PR for organizations working in social services in Charity Jesenik dated 20 of October 2016 and analysis of publicly available documents . Keywords: non-profit organizations, public relations in non-profit organizations, fundraising, cause-related marketing, Charity Opava, PR tools
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Public relations in NGOs
Hrabětová, Lea ; Vrzáček, Petr (advisor) ; Šedivý, Marek (referee)
Hrabětová, L., Public relations in non-profit organizations. Diploma Thesis. Prague: Charles University in Prague, 2017. The thesis aims to develop a methodology PR for smaller non-profit organizations. PR analysis was carried out in a non-profit organization Charity Opava, which fulfills its mission, and its activities shows that PR function can improve the organization's image and provide a solid foundation for fundraising and marketing activities. Without a functional PR is the systematic implementation of fundraising activities elusive. I formulated a methodology based on the information gathered from semistructured interview with Ivo Mludek which has a PR of Charita Opava in chargé, from his lecture on PR for organizations working in social services in Charity Jesenik dated 20 of October 2016 and analysis of publicly available documents . Keywords: non-profit organizations, public relations in non-profit organizations, fundraising, cause-related marketing, Charity Opava, PR tools
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PR communication of Samsung's Telephone division
Vlachová, Libuše ; Mikeš, Jiří (advisor) ; Hlaváčková, Kristina (referee)
Diploma thesis is concerning the PR communication of Samsung's Telephone division in the Czech Republic. The target of the diploma thesis is to identify key PR tools used in practice by Telephone division of Samsung, analysis and evaluation of those tools together with recommendation of future development for further improvement of the communication quality. The theoretical part includes: introduction into PR, description of strategic PR process, characteristics of PR tools and list of PR advantages and disadvantages. The introduction of Samsung Electronics and its representant on the Czech market - Samsung Electronics Czech and Slovak, s.r.o. is part of the practical section of the diploma thesis. There is also paid attention to characteristics of the Czech market with mobile phones, analysis of PR tools used by Telephone division and on the basis of obtained knowledge are suggested opportunities how to improve quality of PR communication.
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Tools of PR shown on the example of RWE company
Novotná, Markéta ; Postler, Milan (advisor) ; Chalupský, Martin (referee)
The theoretical part deals with forms of commercial communication in general and focuses on the PR sphere. The key chapter of the theoretical part focuses on tools of PR presented within individual PR target groups. The practical part is devoted to the work of the PR & Press Services department of RWE company. Commercial activities and tools applied by this company are analyzed. The thesis is closed by an evaluation of the PR activities of RWE company and their success based on public opinion surveys.
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The communication analysis of „Dejvické divadlo“
Böhm, Jiří ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The target of theoretical part this thesis is to characterize individual operations, techniques and tools of public relations and define their specifics in theatrical segment. The result of the practical part is evaluating communication activities of "Dejvické divadlo" and determine suitable recommendations.
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