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Strategic analysis of the company ZARA ČESKÁ REPUBLIKA s.r.o.
Křepelová, Lucie ; Boukal, Petr (advisor) ; Štamfestová, Petra (referee)
The aim of this bachelor thesis is to elaborate the strategic analysis of the company ZARA ČESKÁ REPUBLIKA s.r.o. and after that suggest strategic recommendations for further development of the company. The thesis is divided into theoretical and application part. The basic terminology and selected tools of strategic analysis are described in the theoretical part of the thesis. These methods are used in the practical part of the thesis. The practical part contains introduction of the company, the macroenvironment analysis, microenvironment analysis and the analysis of the companys internal recourses. PESTEL analysis and Porters five forces model are used to external analysis of the company. Strategic analysis of internal environment is used to analyse internal resources of the company. The strengths, weaknesses, opportunities and threats are summarized into SWOT analysis at the end of the thesis. Based on discovered results of strategic analysis are given strategic recommendations.
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Strategic Analysis of a Construction Company
Vamberová, Lenka ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
The main aim of this diploma thesis is a strategic analysis of a construction company. It is divided into several parts, where the first, theoretical, part explains the fundaments of strategic analysis and clarifies the principles of methods applied. The other, analytical, part of the thesis applies the mentioned theoretical knowledge onto an existing construction company. The PESTEL analysis has been used to analyze the external environment. Furthermore, the thesis focuses on the internal environment of the company -- namely its marketing mix and financial situation. The findings of those analyses are summarized through a simplified SWOT analysis, which leads to a proposal of a strategy, and furthermore proposes operative, tactical and strategic measures which would support the strengths and opportunities and minimize the weaknesses and threats of the Isolite, spol. s r. o. company.
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Assessment and proposal of financial strategy of the company Profil Nábytek, a.s.
Bártlová, Markéta ; Špička, Jindřich (advisor) ; Kouklík, Michal (referee)
The aim of this bachelor thesis is to assess financial management of the company Profil Nábytek, a. s. in the years 2008 - 2013 on the basis of strategic and financial analysis, to identify the strengths and weaknesses of the financial management in reference to competition, to determine the possibilities of future development and to propose recommendations for future financial management. The thesis consists of two parts. The first theoretical part is devoted to the description of applied methods, theory and findings from the field of strategic and financial analysis. The content of the second practical part is the application of theoretical methods and findings on the concrete analysed company, including graphic presentation of achieved results and corresponding commentaries. In the final part there are summarized the results of the analysis and identified the strengths and weaknesses of the company according to which the company performed well in the present difficult period, its situation has stabilized and is ready for the anticipated increase in the whole branch of furniture production.
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How to use Competitive Intelligence in nonprofit organizations.
Dufek, Josef ; Molnár, Zdeněk (advisor) ; Boukal, Petr (referee)
This work analyzes the possibilities of using of Competitive Intelligence in nonprofit organizations and suggests a method of implementation of Competitive Intelligence in the existing nonprofit organization. In the theoretical part I write about the nonprofit sector in the Czech Republic and selected countries of the European Union and I briefly describe the term Competitive Intelligence. In the practical part I use a questionnaire to analyze the possibilities of using of Competitive Intelligence in the nonprofit sector and after that I perform PESTEL and PORTER analyses of the SOS Children's Villages. In the end I use a multi-criteria evaluation to select the best method of the implementation of Competitive Intelligence in the analyzed organization.
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Business plan of private nursery school
Hora, Lukáš ; Špička, Jindřich (advisor) ; Krause, Josef (referee)
This document deals with the private enterprise in the field of early childhood education and child care. Summarizes the various possibilities and forms of these institutions, which can currently be found in the Czech Republic, discusses their attributes. The aim is to draw attention to important facts and pitfalls related to the establishment and operation of private nursery schools to be included in the register of schools and school facilities. The work includes an internal analysis of strengths and weaknesses and the external analysis just as micro /macroenviroment political, environmental, socio-demographic, economic and legislative framework. Calculation pessimistic, realistic and optimistic scenarios of business by determining the brake even point, quantifying the amount of profit the project decide on feasibility of the project of foundation Private nursery school Amálka.
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Comparative Analysis of Competing Suppliers of Electricity to Households
Hančl, Matyáš ; Kovář, František (advisor) ; Pavlas, Luboš (referee)
In the theoretical part of this diploma thesis I will explain basic keywords for understanding the entire work. I would like to explain here the related theory of the electricity market in the Czech Republic and strategic analysis of the external environment. Also here will be indicated and introduced basic energy terms, composition of the electricity prices, history of the electricity market opening, activity of the Energy Regulatory Office and details of the price calculator. Further I will focus on description of the specific external analysis tools. In the practical part of this work I will characterize the whole industry, perform strategic analysis and compare specific suppliers of electricity to households.
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Product analysis of Cedro sole ltd. company
Čekan, Viktor ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
This thesis analyses products of Cedro sole ltd., which is a company operating on nail care market in Czech Republic. Theoretical part defines basic terms and brings basis important for practical part. Practical part deals with company presentation, customers and the market company's operating on. This is followed by company's surroundings that describe the current situation on the nail care market. Marketing mix analysis shows ways of price setting, organisation of distribution and the ways of communication. All this is followed by product analysis of the sales numbers, revenues and margin during the studied years. Last part is focused on recommendations to improve sales numbers and market position.
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Investment climate and FDI in the United Kingdom and France, and their comparison
Hujová, Petra ; Černá, Iveta (advisor) ; Taušer, Josef (referee)
The main objective of the diploma thesis is to provide a comprehensive analysis of the current investment climate in the United Kingdom and France, and to draw their comparison. It includes an analysis of significant political, economic, social, technological and legal factors, as well as assessment of available investment incentives. The thesis also contains an evaluation of FDI inflows to both countries. The thesis is consequently aimed at determining mutual competitive advantages of the United Kingdom and France.
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Elaboration of Business Plan
Ondrák, Jan ; Dvořák, Jiří (advisor) ; Pirožek, Petr (referee)
This thesis is focused to create a project of photovoltaic power plant with energy output 1 MWp. Project should be realized in a land register of Lipnice nad Sázavou. Next target is identificatio of conditions for enterprising in energetics and renewable energy. Details are described in the branch of photovoltaics business. Part of thesis is focused to evaluation of feasibility, financial and administration obstacles include description of particular documents necessary for realization of the project. Other part of the thesis is focused to PESTEL analysis of corporate environment. There are described all aspects important for business activities in the field of photovoltaics. Thesis includes an economic analysis too. There are mentioned calculations of supposed economic progres during the 20 year. In this years redemption price is fixed in law. Unfortunatelly a changes are expect in next year. So these changes are took into account in calculations too.
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Current Business Environment of the RSA and Extension of Business Cooperation with the CR
Kuchová, Iveta ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This diploma thesis deals with current business environment of the Republic of South Africa which is examined by the PESTEL analysis. It is closely concerned with political, economic, social, technological, environmental and legislative environment of the RSA. This analysis is enriched by practical experience of some Czech entrepreneurs. Simultaneously, the thesis is engaged in business cooperation of this country with the Czech Republic. At the conclusion, possibilities of further extension of the cooperation between the CR and South Africans are identified.
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