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Analysis of promotion of the Czech Republic as an attractive tourism destination
Žurmanová, Veronika ; Vaško, Martin (advisor) ; Štědroň, Bohumír (referee)
The bachelor's thesis deals with the promotion of the Czech Republic as a tourism destination and focuses on selected marketing activities of the Czech national tourism organization - CzechTourism. The first part of the thesis defines the destination marketing in general and clarifies activities of national tourism organizations. The second part defines the incoming tourism of the Czech Republic and introduces the potential of the destination Czech Republic, national tourism products and marketing tools of CzechTourism. The third part represents selected marketing activities of CzechTourism. The last part contains SWOT analysis of the Czech Republic promotion and proposals for future campaigns.
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Conditions for development of incoming tourism in Belarus
Veka, Aliaksei ; Valentová, Jana (advisor) ; Harbitski, Siarhei (referee)
This bachelor thesis is dedicated to the topic of development of incoming tourism in Belarus as a catalyzer of its social, cultural, political, and economic development. The movement of tourists at the international and national levels helps significantly to solve the issues of employment, to generate income for national and regional economic subjects, and to generally improve material wellbeing of the citizens. Unfortunately, the development of tourism in Belarus has yet to reach such a big scale as abroad. Due to this reason, it is even more necessary to use international experience and studies in the national branch of tourism. Thus, the main tasks of the thesis will be to appreciate the present situation in the incoming tourism in Belarus, analyze its reasons, and offer possible ways of its improvement.
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Analysis of incoming tourism of Venezuela in relation to Czech Republic
Lorenzová, Veronika ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The thesis is focused on incoming tourism Venezuela in relation to the Czech Republic. Conditions for the development of incoming tourism in this exotic destination are detected. Are also detected and compared different modes of travel to Venezuela on the Czech market. Finally, it is also carried out a survey on the demand for this destination from the Czech clientele. All data are thoroughly evaluated and are outlined possibilities of further development of incoming tourism Venezuela.
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Incoming Tourism of the Destination Nepal
Slívová, Vladimíra ; Valentová, Jana (advisor) ; Petrů, Zdenka (referee)
Nepal is an attractive tourist destination of South Asia, whose number of international tourists arrivals is rising almost every year. Although the country has to face many problems similar to other developing countries, the tourism industry presents one of the fastest developing sectors of Nepalese economy. The aim of this thesis is to describe the development and current situation of incoming tourism, evaluate preconditions of the destination for the development of tourism and make up SWOT analysis, which summarizes strengths and weaknesses of the country and analyses opportunities and threats of the development of tourism in the destination.
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Support of incoming tourism by the CzechTourism agency in selected area.
HÁTLEOVÁ, Karolína
This thesis analyses the activity of the agency CzechTourism. The CzechTourism agency has also representation abroad ? 26 branch offices are located around the world. This thesis focuses on the branch office in Italy (Milano). This office has the main aim to introduce the Czech Republic to Italian clients and to awake their needs to travel to our country for a vacation or for a short visit. This branch office has four main segments of support ? golf tourism, scholar tourism, religious tourism and caravanning. Author´s own survey was carried out between October 2010 and February 2011 which analyzed the relation between Italian participants of tourism and the Czech Republic as an important tourism destination in the middle of Europe.
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Creation of the package tour in the incoming tourism
Peruthová, Michaela ; Petrů, Zdenka (advisor) ; Kondrashov, Alexey (referee)
The aim of this project is to create a package tour in the incoming tourism, which was ordered by a foreign tour operator. The package tour is designed to be able to expand the range of tours to the Czech Republic from abroad. It is a cognitive package tour, which will introduce manufactory of typical Czech products to the participants. The participants will be allowed to taste all the products and also learn the production process and the town, where it originates. They are: Karlovy Vary and Becherovka, Pilsen and Pilsner beer, Old Plzenec and Bohemia Sekt, Pardubice and gingerbread, Loštice with Olomouc curd cheese and Mikulov with Czech wine.
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Infuence of Tourism on China's Economy
Osetrova, Maria ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
Nowadays tourism is a very important economic sphere. It brings a lot of finance to the tourist destinations and employes a many people. The growth of tourism is very high now. The biggest growth is in China. Tourism has not only a direct influence of economy. Tourism also influences the work in other braches and inderectly influence the employment there. The main goal of this work is to find out advantages and disadvantages of the tourism and sum up the influence of tourism on economy.
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The Influence of Student Exchanges on the Incoming Tourism
Kašparová, Marie ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The Thesis (Bachelor's Thesis) is based on describing the influence (describes the influence) of student exchanges on the incoming tourism of the Czech Republic. There are several statistics used in this Thesis as well as individual attitudes of particular exchange students and a questionnaire filled in by them. In the first part (chapter) of the Thesis particular exchange programs offered in the Czech Republic for both local and foreign students are mentioned. The behaviour of the exchange students and their influence on the incoming tourism of our country are discussed in the second part (chapter).
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Analysis of entrepreneurial opportunities for czech tourist facilities regarding incoming tourism from The Netherlands
Nohejlová, Daniela ; Jarolímková, Liběna (advisor) ; Hamarnehová, Iveta (referee)
The first part of this work describes the Netherlands as a whole -- generally informations, its economical and tourist characterizations. The second part deal with Dutch incoming tourism to the Czech republic -- its development, characterizations, main trends and determinations. Dutch travel customs and reasons for visiting Czech republic are mentioned there. The third part analyse tourist services in detail. In terms of each of tourist service is mentioned, what Netherlanders demand, what situation in the czech marketplace is and in respect of this are sketched possible entrepreneurial opportunities for czech tourist facilities. The last part concretize and point out the greatest uncovered entrepreneurial opportunities.
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