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Social Network Integration into an Information Portal
Herrmannová, Drahomíra ; Bartík, Vladimír (referee) ; Burget, Radek (advisor)
Bakalářská práce byla vypracována na studijním pobytu na "Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugalsko", a je zpracována v angličtině. Cílem bakalářské práce "Integrace sociálních sítí do informačního portálu" bylo vytvoření portálu, který by předvedl způsoby integrace současných sociálních sítí na internetu do jednoho portálu. Práce obsahuje seznámení se základními pojmy v této oblasti, jako je Social Web, Web 2.0 a sociální sítě. Dále představuje jednotlivé sociální sítě, které byly intergovány do portálu, a technologie a standardy k tomu použité, tj. OpenID, OAuth a OpenSocial. Dále práce popisuje také jednotlivé etapy vývoje zadaného webového portálu. V závěru práce je také shrnutí a zhodnocení výsledků a zamyšlení nad možnými rozšířeními výsledného portálu.
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Social Network Integration into an Information Portal
Herrmannová, Drahomíra ; Bartík, Vladimír (referee) ; Burget, Radek (advisor)
Bakalářská práce byla vypracována na studijním pobytu na "Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugalsko", a je zpracována v angličtině. Cílem bakalářské práce "Integrace sociálních sítí do informačního portálu" bylo vytvoření portálu, který by předvedl způsoby integrace současných sociálních sítí na internetu do jednoho portálu. Práce obsahuje seznámení se základními pojmy v této oblasti, jako je Social Web, Web 2.0 a sociální sítě. Dále představuje jednotlivé sociální sítě, které byly intergovány do portálu, a technologie a standardy k tomu použité, tj. OpenID, OAuth a OpenSocial. Dále práce popisuje také jednotlivé etapy vývoje zadaného webového portálu. V závěru práce je také shrnutí a zhodnocení výsledků a zamyšlení nad možnými rozšířeními výsledného portálu.
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Trends in corporate IS (Social networks, Social CRM)
Bartušek, Pavel ; Basl, Josef (advisor) ; Žamberský, Martin (referee)
This diploma thesis deals with a new trend in the corporate sector -- social networks. These in fact have become a phenomenon due to its growing popularity in recent years. The aim of this thesis is to introduce the social networks in a broader context -- especially the analysis of milestones of social networks. Further comparison of selected social networks from the perspective of business alias what options the company offers a social network for your presentation with access to user data (Social CRM). The third part of the aim of this work is to analyze the critical factors in the integration of social networks into the enterprise information system. The work can be divided into the descriptive (Chapters 2-4) and the practical (Chapters 5-6) part. The first part presents the social networks, the concept of Social CRM and basic characteristics of systems integration. The practical part is focused on all those aims. Author of the work receives information primarily from the electronic information resources that are available at University of Economic in Prague and also from various sources that are on the principle of Web 2.0 (Czech and foreign). Finally, the author also receives information from social networks (social networks options). The work serves as a summary and mapping of existing communication channels on the Internet (e-mail, IRC, selected social networks) and summarizes the critical factors in the integration of social networks into the enterprise information system according to the individual project phases.
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Comparison of social networks Facebook and Google plus and their use in marketing
Šušič, Luka ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The aim of this bachelor thesis is the introduction of social network plus.google.com and its comparison with facebook.com. The second objective is to analyze marketing opportunities of mentioned social networks and marketing on the Internet. This thesis is divided into two parts. The first part is devoted to review and development of social networks, which is focused primarily on Facebook. The main chapter of this section is the introduction of Google + and its comparison with Facebook. The second part deals with advertising on the Internet. There is a significant chapter in this part that analysis marketing opportunities on Facebook. End of this section represents a practical example of the use of advertising on the Internet.
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Exploitation of social web sites by companies
Vondrášek, Petr ; Šedivá, Zuzana (advisor) ; Basl, Josef (referee)
This bachelor thesis discusses the possible utilizations of services offered by social networks to companies. The aim of the thesis is to get acquainted with the three most popular social networks, present services they offer to companies and make recommendations for its optimal usage. Furthermore, the thesis incorporates the outputs of the questionnaire, which has focused on social networks users' perception of corporate activities on social networks. Moreover, case studies of two particular firms are included in the applicative part of the thesis to illustrate the social networks' exploitation in practice.
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Possibilities of commercial use of social networks
Daněk, Václav ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
Main objective of this thesis is to analyze social networks as a means of advertising. Thesis takes down congruity of presentations of firms and companies but also individuals across the social networks. I devoted the greatest attention to networks Facebook, Twitter, YouTube and Myspace as the most popular and the most important in Czech Republic. Other social networks I am comparing with Facebook as the most widespread worldwide. Sub-chapters are focused to analyze specific social networks -- especially those which are most used in present time. Thesis also analyzes appropriateness of using advertisement on particular social networks and its efficiency. Then I tried to determine the best social network to speak to potential customers. The future is the last topic of my thesis. I attempted to outline the direction of social networks, not only in the marketing perspective. Other points which I attempted to outline are fall of present network or rise of new networks. The antithesis to the future is short exposition about history of the most popular networks and their origin.
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Possibilities of usage of social networks in business practice
MARTÍŠEK, Petr
Communication is the basis of the human society; Internet has contributed to that in recent decades. Mass interconnection of people by means of social networks is a phenomenon of recent years. The purpose of my thesis was to map the situation in the area of the use and development of social networks, advantages and disadvantages in the area of communication, their development and their future. In my analysis, I also dealt with possible ways of using these networks in business. Two surveys have become the basis of my evaluation. The survey in the field of consumer market evaluated the extent and orientation of the use of social networks by people in the Czech Republic; the other one concentrated on business entities and mapped the way how companies use social networks for communicating with customers and general public.
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Social networking
Dudek, Pavel ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The topic of this bachelor thesis are social networking on the internet and its marketing utilization. The aim of this thesis is to present the most popular social networking sites nowadays. Antoher aim is comparation of these sites in global context and in environment of the Czech republic. This thesis also clarifies risks and opportunities of these sites and some examples of this behavior. In the last part of thesis the autor summarizes collected data and together with his own research applies them on the official Facebook site of The Faculty of International Relations of the University of Economics, Prague.
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Marketing and advertising within Social software
Veselský, Štěpán ; Pavlíček, Antonín (advisor) ; Bouška, Jan (referee)
Internet users have noticed its marketing capabilities right after its creation. First, the traditional methods, well known from the classical media, have been used. Therefore, the main marketing communication channels were - mostly static - advertising banners and different press releases on web pages according to its contents. The true expansion of Internet marketing came into being with interactive websites, where its users are the main creators of its content, they can log in by their names, create their own profiles and altogether create social webs. That is websites described as Web 2.0 As time passed, various marketing tools have appeared to promote different products, to work on good relationship with customers and to offer tailor-made content to each individual. Social software gathers together huge amounts of people that want to share their lives, hobbies, favorite music etc. with the rest of the world. This way, they are a perfect place for market targeting. This work defines Social software as a part of Web 2.0, presents the most usual tools of Internet marketing and in the last part, they are shown on particular examples inside Social software.
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