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Proposal of application of benefit system
Hlaváček, Radek ; Šťastná,, Renata (referee) ; Zich, Robert (advisor)
Diploma thesis analyzes the current way of benefit distribution in Motorola company. First part of the thesis describes general motivation and stimulation factors. Second part describes the company's internal background. Third part analyzes the motivation factors within the company and consideres implementation of the cafeteria system.
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Respecting needs of preschool children in nursery schools operating under different curricula
Haová, Markéta ; Havlová, Jana (advisor) ; Kropáčková, Jana (referee)
The Thesis is devoted to the comparison of respecting children needs in Czech nursery schools and British nursery schools in the Czech Republic. It is concerned with the Czech statutory framework called Rámcový vzdělávací program pro předškolní vzdělávání and the British document called the Statutory Framework for the Early Years Foundation Stage. Using content analysis the work examines both the documents and determines their approaches to satisfy needs of children. The second part of the research, conducted through observation, is figuring out how needs according to the Maslow A. are met in the practise of these nurseries. The content analysis and observation is used to discern whether the practise of the nurseries corresponds with their educational program in the area of satisfying children needs.
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The prevention of the extreme social exclusion
Aghová, Žaneta ; Krahulcová, Beáta (advisor) ; Nová, Monika (referee)
The Diploma thesis the Preventation of the extreme social exclusion is focused on the issue of the long-term homelessness. Using available literature it tries to find information explaining the consequences of the depressive life condition in the form of the extreme social exclusion and life without any home. Furthermore the thesis is focused on the homelessness as a multifactorial pathological phenomenon. The Diploma thesis is therefore focused on the specific terms, facts and consequences connected with the condition of the long-term homelessness. The theoretical part is concentrated on the study of the human needs based on the humanistic conception of a personality and Maslow's hierarchy of needs. Moreover the text describes the methods of the help during the social work with the homeless people and introduces social services according to the monitoring of the needs of the people in the long- term social exclusion. Another part of the thesis is dedicated to the social services in the capital city Prague. The practical part is focused on the needs of the homeless people. The needs and the applicability of the available social services were inquired with the means of interviews, studies of the documentation and observing in the community of homeless people.
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Respecting needs of preschool children in nursery schools operating under different curricula
Haová, Markéta ; Havlová, Jana (advisor) ; Kropáčková, Jana (referee)
The Thesis is devoted to the comparison of respecting children needs in Czech nursery schools and British nursery schools in the Czech Republic. It is concerned with the Czech statutory framework called Rámcový vzdělávací program pro předškolní vzdělávání and the British document called the Statutory Framework for the Early Years Foundation Stage. Using content analysis the work examines both the documents and determines their approaches to satisfy needs of children. The second part of the research, conducted through observation, is figuring out how needs according to the Maslow A. are met in the practise of these nurseries. The content analysis and observation is used to discern whether the practise of the nurseries corresponds with their educational program in the area of satisfying children needs.
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Proposal of application of benefit system
Hlaváček, Radek ; Šťastná,, Renata (referee) ; Zich, Robert (advisor)
Diploma thesis analyzes the current way of benefit distribution in Motorola company. First part of the thesis describes general motivation and stimulation factors. Second part describes the company's internal background. Third part analyzes the motivation factors within the company and consideres implementation of the cafeteria system.
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The content of the advertising message and its impact on the addressee
Schilla, Ondřej ; Surynek, Alois (advisor) ; Fischerová, Martina (referee)
The present Bachelor thesis tries to outline and assess the content of an advertising message and its impact on the addressee. In the theoretical part, the role of psychology in copywriting as well as the use of various underlying psychological concepts and approaches are characterized in great detail. The first section of the practical part of the present Bachelor thesis explores the impact of the twelve most frequently used methods of presenting an advertising message. For this purpose, an original author's questionnaire proved to be quite useful. The answers from the field were assessed and thoroughly analysed by the author of the thesis. The second section brings the author's analysis of the most succesfull advertisements from the official scale EFFIE 2012. The know-how derived from the theoretical part of the thesis could be applied here.
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Quality of Life and Its Understanding by Mental Health Patients in the Paprsek nadeje Centre
BARTOŠÍKOVÁ, Radka
In this thesis I would like to acquaint the reader with the impact of mental illness on human. In my thesis I focus on the psychosocial impact of the illness in the form of the assistance to an ill person, the quality of interpersonal relationships and quality of social interactions linked to the stigma. The essence of research in the social field were the findings concerning the living conditions of the client, client's activities and leisure time activities or the manners of support in illness. An important task of the client was to respond to questions about the hardships in life. The paper also deals with the knowledge of the physical, mental and spiritual qualities. It focuses on the comparison and awareness of the role of illness and pharmacotherapy as a limiting factor in the perception of quality life. It refers to the material conditions of these people, emerging drug addiction and subjective values and a feeling of well lived life in general. An important element of my research is to detect clients? life goals and to record their life satisfaction using "scale of life satisfaction." My goal was to map the real quality of life of the clients of the centre Paprsek naděje and the key aspects of the experience of life and how the meeting of the individual needs of the client affects the quality of life from their own perspective. The results were then evaluated and compared with Maslow's hierarchy of needs. The thesis is divided into two parts, theoretical and practical. The theoretical part deals with the classification of mental illnesses, their prognosis and treatment. I emphasize the disorder schizophrenia as a contemporary phenomenon, and finally the quality of life and the various aspects that affect it - the status of the ill person in the family, society, work and isolation. The empirical part is devoted to the research itself. For research I used qualitative research methods and techniques of semi-structured interview supplemented by observations. The research group consists of 5 clients of the centre Paprsek naděje in the age range of 28-59 years. I carried out one pilot study before the research itself. The resulting data were processed and put in tables and graphs, evaluated and compared in the discussion and conclusion. Part of the research was realized using the Schedule for the Evaluation of Individual Quality of Life, SEIQoL. Using this method, I examined individual life goals of each client, their importance and satisfaction with their achievements. Overall I responded to one main research question and two sub-questions. I consider the findings of abnormal invalidity and unemployment, high levels of stigmatizing experience, lack of active free time and physical activity, emerging drug addiction or lack of interpersonal relationships as the crucial results negatively affecting quality of life. Physical decrepitude is always a present component. The research also showed occasional unfamiliarity with diagnosis. Positives can mainly be seen in family support and in the quality of family relationships, also in sufficient material sources and in family and spiritual priorities. It is essential that compared with the Maslow's hierarchy, it was found that it has preserved its traditional arrangement in the process of meeting the needs. The content of individual needs was however varied in each of its individual parts. I have also learned that mental illness limits clients greatly for example in the context of culture and their interests and that there are also limitations to the parental instinct caused by fear of the large amount of responsibility and the impact of their illness to their children. An unexpected finding was the satisfaction of all clients with material sources. Similarly, the clients see their mental illness as a certain way of realizing satisfaction.
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Lifestyle of persons with disability of motor funtions - personal statements.
STRNADOVÁ, Monika
Any disability can bring disadvantages in many aspects of human lives. This often affects physical, mental and social areas of life. It depends on many circumstances and factors to what extent and at what intensity disability influences the way of life. The research part of my diploma thesis confirms this fact. Not only the type of disability and its prognosis, the personality and his/her ability to handle difficult situations in life, but also the quality of social relationships and the strength of the social safety net are important factors. Irreplaceable role in caring for people with a disability has comprehensive rehabilitation, which helps not only to improve the health condition, to restore job skills and self-sufficiency, but mainly supports a successful return to the home environment as well as to the regular everyday life.The aim of my thesis was to learn about individual life stories of people struggling with a disability of physical functions, whether due to an illness, injury or another disability, resulting in movement disorders, and to find out how the disability affects their lives. I tried to analyze specific aspects of life and social consequences of disability (coping with disabilities,value orientation, interpersonal relationships, future plans, self-realization). The base of my work is the holistic, i.e. bio-psycho-socio-spiritual approach, I respect the individuality of each individual, his/her attitude to life with a handicap (disability).
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Consumer Identity
Young, Melissa Marie ; Halík, Jaroslav (advisor) ; Král, Petr (referee)
The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learning strategies to sway consumers' purchasing decisions. In addition, marketers use various environmental and social-environmental influences to control their consumers. Lastly, a practical example illustrating the multinational corporation Nike is used, to prove that marketers are aware of these different methods and use them to manipulate consumers. In the end of this paper it is very obvious that consumers are easily persuade by marketers. A consumer is only the puppet while the marketer is the puppet string master.
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