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Propagace vysokoškolských geografických pracovišť v České republice
VANČURA, Tadeáš Michael
The bachelor's thesis focuses on marketing communication of geography departments at universities in the Czech Republic. The aim of the work is not only to analyse the current state and potential of the promotion of geography departments at Czech universities on the basis of their presentation, website, social network (Facebook, Instagram) and based on data obtained, but also to propose an optimal strategy to promote a specific department of geography which would increase its visibility, attractiveness and prestige in the eyes of selected target groups. The bachelor's thesis first maps the occurrence of geography departments at public universities in the Czech Republic, explains the basic principles of marketing communication and explores the most frequently used social networks. The work analyses the social networks used across institutions, describes basic indicators such as numbers of followers, frequency of posts or focus of content, etc., and further assesses the use of websites from specific departments. Using the information gathered, the work proposes specific strategy for efficient use of the social network Instagram on the example of the Department of Geography of the Faculty of Education of the University of South Bohemia.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Client´s Satisfaction Analysis and Recommendations for its Improvement
Říhová, Kateřina ; Mráček, Pavel (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis is aimed at the analysis of customer s of Česká pošta s.p. The theoretical section outlines the characteristics of marketing conception of services, the customer‘s satisfaction with the services and the ways of surveying the customer‘s satisfaction. The practical section is aimed at the survey of the customer‘s satisfaction with the services of Česká pošta s.p. and the following analysis of the gathered information and the suggest of improving the situation.
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Creating marketing strategies in building goodwill construction company
Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
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Creating marketing strategies in building goodwill construction company
Rumanová, Beáta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on goodwill construction companies, its building and related marketing activities. The theoretical part describes the basic concepts important for understanding issues such as business, goodwill, brand or marketing. End of the theoretical part is devoted to the marketing strategic process. In the practical part there is a survey of three construction companies, which are used to design marketing strategies in building a goodwill of company.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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Client´s Satisfaction Analysis and Recommendations for its Improvement
Říhová, Kateřina ; Mráček, Pavel (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis is aimed at the analysis of customer s of Česká pošta s.p. The theoretical section outlines the characteristics of marketing conception of services, the customer‘s satisfaction with the services and the ways of surveying the customer‘s satisfaction. The practical section is aimed at the survey of the customer‘s satisfaction with the services of Česká pošta s.p. and the following analysis of the gathered information and the suggest of improving the situation.
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Marketing Strategies in the Luxury Industry
Lee-Palis, Melissa ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The aim of this thesis is to determine the marketing strategies used in the luxury industry differentiate luxury from premium and research the motivations values and beliefs of luxury consumers. Research was done on five main luxury activities: fashion and leather goods jewelry and watches and perfumes and cosmetics spirits and automobiles. The literature part has been structured in a way to present the evolution of the luxury industry and its development over the course of years. The section then goes onto clearly defining what luxury is and stating the different industries found in the luxury market. The secondary research identified the use of five different marketing strategies in the luxury industry. A survey was then conducted in order to understand consumer s motivations for purchasing luxury goods and their beliefs values and view s on luxury products. Results showed that the majority of survey participants agreed there existed a difference between premium and luxury and that quality and craftsmanship are the biggest motivators for purchasing luxury goods. The survey was carried out worldwide but there was a greater focus on consumers from North America and Europe. Survey participants were categorized into three target groups: management students managers with high disposable income and regular luxury consumers. Based on the findings the author made recommendations for new entrants into the luxury industry according to each marketing strategy.
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