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Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
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Proposal of Marketing Mix of a Selected Company
Kubíncová, Ema ; Slávik, Jozef (referee) ; Milichovský, František (advisor)
This diploma thesis deals with a company, that sells gastronomy supplies on the Slovak market. It focuses on the proposal of a marketing mix of a new ecological disposable food and drink packaging that the company intends to import from the Netherlands. The work is divided into three main parts. The first part is theoretical and explains the basic theoretical knowledge needed to understand the topic. The second part of the thesis is analytical and includes an analysis of the current marketing mix of the company and its marketing environment. The analytical part also includes a marketing survey, the aim of which is to find out the preferences of the target segment. The last part of the work presents proposals and recommendations in the field of marketing mix, formulated based on the results obtained through analyses.
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Proposal of Marketing Mix of a Selected Company
Kubíncová, Ema ; Slávik, Jozef (referee) ; Milichovský, František (advisor)
This diploma thesis deals with a company, that sells gastronomy supplies on the Slovak market. It focuses on the proposal of a marketing mix of a new ecological disposable food and drink packaging that the company intends to import from the Netherlands. The work is divided into three main parts. The first part is theoretical and explains the basic theoretical knowledge needed to understand the topic. The second part of the thesis is analytical and includes an analysis of the current marketing mix of the company and its marketing environment. The analytical part also includes a marketing survey, the aim of which is to find out the preferences of the target segment. The last part of the work presents proposals and recommendations in the field of marketing mix, formulated based on the results obtained through analyses.
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The Proposal For Improvement Of Ferrum Plzen, s.r.o. Marketing Strategy
Králová, Eliška ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This master thesis deals with marketing strategy of Ferrum Plzen, s.r.o. Based on marketing analyses and questionnaire method, the aim of this thesis is to create a proposal for improvement of marketing strategy of this company. The theoretical part explains the term marketing, marketing analysis, and marketing research. The practical part is divided into two chapters. The first chapter includes the introduction of the company itself and own evaluation of SWOT analysis, marketing mix analysis, and competitor analysis. The second chapter describes findings of the questionnaire research which is focused on small consumers in Klatovy region. Finally, proposals and recommendations regarding position of the company on the market, current relations with customers and ideas how to raise awareness of the company are presented in the last part of the thesis.
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Proposal Of Marketing Strategy
Doležalová, Andrea ; Nováková, Věra (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis focuses on marketing strategy in the selected insurance company. Specifies fundamental terms of marketing ang strategy and compares with reality. It contains proposal of marketing strategy that support to increase market share and production size in the selected company.
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Marketing Strategy of DECASPORT s.r.o.
Přívratská, Iveta ; Postler, Milan (advisor) ; Škoda, Michal (referee)
As the objective of this work I set the marketing strategies analysis of Decasport retail store chain with sports equipment. Based on this analysis and evaluated survey I determined the suggestions and recommendations for improving the current marketing strategies. The marketing analysis consists of PEST and SWOT analysis as well as analysis of competition and communication. The survey is handled in comprehensive way, from brand awareness and its relationship of the potential customer to public company communication interference.
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Company's marketing mix
Repaská, Kristína ; Zamazalová, Marcela (advisor) ; Chytková, Zuzana (referee)
The aim of presented Master's degree work is to analyze already established marketing mix of new business and to optimize it or suggest the new one. This master's thesis is divided into two parts, theoretical and practical. In theoretical part we have elaborated theoretical knowledge about marketing mix and its creating and summarized the basic analyses and theoretical resources, necessary to define particular parts of marketing mix. Second, practical part of this thesis includes a description of new established business Coffee Beer Wine bar u Kemov, characterization of the actual structure of its marketing mix and the scheme of suggested optimized new one.
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