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Proposal to Promote Sales of Services
Matějka, Lukáš ; Lebeda, Martin (referee) ; Heralecký, Tomáš (advisor)
Master's thesis is focused on promotion of company's sales of services by creating an internet portal, which can be used to easily and quickly establish website including administration. The paper analyses the market environment, describes the process of creating the portal and proposes pricing options.
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Bussiness project
Himer, Martin ; Hlavenka, Bohumil (referee) ; Němeček, Petr (advisor)
Diploma thesis is engaged in elaboration of a business project concerning a brand-new corporation. First of all, the key-stone of this business project is defined and the findings from the literature retrieval are written down. The next point is the market analysis. Consequently is approached a actual proposal which contains a financial plan, marketing plan and eventual risks. The last point is an economical evaluation of the whole project.
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Information System for Estate Agency
Dudík, Michal ; Rychlý, Marek (referee) ; Masařík, Karel (advisor)
This work deals with the requirements analysis of the online content management system of real estate agency. The aim of the work is to suggest and implement this system. The emphasis is mainly on the possibility of data synchronization with Czech real estate servers. On the basis of the appreciation of several different methods used for the data exchange there are illustrated their benefits and disadvantages. Ascertained matter will be used for the proposal of the method of synchronization among real estate systems. System is built by using PHP 5 and MySQL, XML, XSLT, XHTML, CSS, JavaScript, XML-RPC technologies.
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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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Internet shop proposal
Crlík, Jan ; Ing.Bernad Neuwirth (referee) ; Koch, Miloš (advisor)
The aim of this bachelor thesis was to create an original electronic shop for a privately-owned marketing firm. The thesis then focuses on the technologies, which can be used to set up such a shop, and provides a solution that was used to create it.
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Web-Based System for Cameras Sale
Plhal, Richard ; Stryka, Lukáš (referee) ; Květoňová, Šárka (advisor)
The main objective of my work is to create an internet information system which will provide online shopping and everything what it needs. Based on theoretic and practical knowledge I designed an online internet shop with digital cameras in which I will demonstrate this technology. System will allow browsing in catalog to regular and registered users, product search, sorting, comparison and ordering selected products from menu. Complete different interface have database administrator who care for database administration. It means adding, deleting , modifying records. To create this system I will use todays common technologies such as database system MySQL, scripting PHP language or HTML language.
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Model of Strategic Control E-commerce
Janková, Martina ; Drliczková, Lucie (referee) ; Kříž, Jiří (advisor)
The work is made possible variants of optimal design model of strategic management of e-commerce focused primarily on end user requirements. This work provides the theoretical basis for system-defined problems, possible implementation of the proposed methods of strategic management of e-commerce company selected and is somehow a tool for improving the company's position in a competitive market environment.
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Acquiring user preferences for eshop
Smrčka, Zdeněk ; Vojtáš, Peter (advisor) ; Eckhardt, Alan (referee)
Title: Acquiring user preferences for e-shop Author: Zdenek Smrcka Department: The Department of Software Engineering Supervisor: prof. RNDr. Peter Vojtáš, DrSc. Abstract: The goal of this thesis is to create e-shop /in medical domain (sector), but useable in other domains (sectors)/. We use implicit metod for acquiring user preferences. By the help of this method the products are ordered from most preferred to less preferred for registered user. In case that user will choose some interesting category of products, then products are listed from maximum to less preferred in that category. It creates feedback about popularity of products for individual users and the producer gets information about interest of products in the market place and administrator can change positions of products in e-shop base on popularity. Keywords: user preferences, internet shop, user's favorite's products
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CREATING OF INTERNET SHOP SPORTEX.CZ
Krapítek, Vojtěch ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
The thesis describes the process of creating an internet shop Sportex.cz from its beginning. The aim is to describe and explain each step of this process. First, buying online e-shop solutions, then choosing a domain name and managing the business to create a successful online store. I have been in the internet busines for over three years and have extensive experience with running an e-shop, Sportex.cz, which serves as an example for describing all procedures. The process and the thesis are divided into three parts. Prezentation of company, description of individual procedures and their evaluation and final evaluation. The description of individual procedures explains my choice of the steps I selected. In the Final evaluation I describe and sum up the results of the individual steps. Keywords: internet shop, e-marketing, internet, Sportex
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