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Concept of the four seasons in Czech language
Pevná, Lucie ; Janovec, Ladislav (advisor) ; Chejnová, Pavla (referee)
The diploma thesis explores the four seasons from the view point of the linguistic picture of the world theory. The etholinguistic approach is applied in the thesis - attention is paid to the Czech-specific perception of reality especially focused on the weather and the changes of the nature in the course of the four seasons. Human perception of the change is based upon the senses - the sense of hearing, the sense of smell, and touch and the eyesight. Each season is unique. The seasons can be differentiated by their season specific stereotypes, season prototypes, and connotations. On the linguistic pictures of each season collocations are built, from which new lexical items originate, describing the season as such. Due to anthropocentrism we perceive individual astronomical and meteorological issues as personified items to which we ascribe human behaviour and human qualities. The motto of the thesis says: "I will not do the spring sowing next year. " The motto denotes the interaction of two conceptual schemata (the scheme of a cycle and the scheme of a journey) realizing the fact that the natural cycle corresponds in our mental representation with the phases of human life. The difference between the concepts is that man always reaches the terminal point of his journey unlike the nature constantly...
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Concept of the four seasons in Czech language
Pevná, Lucie ; Janovec, Ladislav (advisor) ; Chejnová, Pavla (referee)
The diploma thesis explores the four seasons from the view point of the linguistic picture of the world theory. The etholinguistic approach is applied in the thesis - attention is paid to the Czech-specific perception of reality especially focused on the weather and the changes of the nature in the course of the four seasons. Human perception of the change is based upon the senses - the sense of hearing, the sense of smell, and touch and the eyesight. Each season is unique. The seasons can be differentiated by their season specific stereotypes, season prototypes, and connotations. On the linguistic pictures of each season collocations are built, from which new lexical items originate, describing the season as such. Due to anthropocentrism we perceive individual astronomical and meteorological issues as personified items to which we ascribe human behaviour and human qualities. The motto of the thesis says: "I will not do the spring sowing next year. " The motto denotes the interaction of two conceptual schemata (the scheme of a cycle and the scheme of a journey) realizing the fact that the natural cycle corresponds in our mental representation with the phases of human life. The difference between the concepts is that man always reaches the terminal point of his journey unlike the nature constantly...
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Communication Strategy of Four Seasons Hotel Prague
Mandulová, Silvie ; Halík, Jaroslav (advisor) ; Sato, Alexej (referee)
This bachelor thesis centres around communication strategy of Four Seasons Hotel Prague. The main goal is to evaluate services the company provides to its clients and to design a new product. The first chapter deals with history of the hospitality industry, describes current trends and hotel categories. The second chapter presents Four Seasons company and its corporate policies. The third and final chapter addresses different services provided by Four Seasons Hotel Prague. The last part of the thesis is devoted to designing a new product meeting corporate requirements for the hotel services portfolio.
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An Analysis of Services Provided by Selected Hotels in Prague
Fuxová, Zuzana ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
This thesis analyzes services of four selected luxury hotels located in Prague. The selected hotels are Kempinski, Four Seasons, Mandarin Oriental and Corinthia. The first part of the thesis characterizes accommodation, catering and other services with special attention paid to the issues of luxury hotels. An in-depth-analysis of the selected hotels is performed in the second part of the thesis, followed by a comparison of the results and final evaluation of the analysis.
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Building brand Four Seasons
Madarová, Kateřina ; Halík, Jaroslav (advisor) ; Homola, Otokar (referee)
Cílem práce je přiblížit problematiku budování značky společnosti poskytující hotelové služby. V první části se práce zaměřuje na teoretická východiska budování značky, vysvětluje základní pojmy a vazby mezi nimi. V druhé části je teorie aplikována na konkrétní příklad hotelu Four Seasons. Popisuje strategii budování značky od jejího počátku jak ji vytvořil zakladatel hotelu Izadore Sharp až po její zabudování do každého hotelu ve světě. Na závěr uvádí výsledky průzkumu mínění o značce Four Seasons v České republice získané na základě dotazníku.
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