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Action-Movie Hero in the Pre-School Childs Life
ŠIKLOVÁ, Eva
This thesis is divided into two parts {--} theoretic and practical. The theoretic part has three chapters. The first chapter puts mind to definition, evolution and effects of media, studies the television and film (their negatives and positives). The second chapter draws near pre-school child, some theories of TV influence and conditions increasing the risk of the negative effects. The third chapter is focused on the present TV offer, makes references to the Law on Broadcasting and some action films and heroes. The practical part brings the results of the research that collected the parents, teachers and children views on the present action hero. In the end is an advice as a solution for some situations, which were caused by watching the action films.
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Strategies of the translation of French film titles into Czech
FILIPOVÁ, Kateřina
The main task of this master's dissertation is to create an outline of various translation strategies of French film titles into Czech language and to identify their statistic significance. It contains films distributed into the Czech republic from 1990 to 2006. It is divided into two main parts. The first part deals with typology and translation of titles, development of French cinematography from it`s beginning to the present day, institutions promoting French films in France and in the Czech republic as well as the appreciation of French cinematography by Czech audience. The second part contains classification of films from the above mentioned era according to their title translation followed by an analysis of every single category, which leads to nine strategies and their percentage analysis.
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Application of product placement in Czech area
Sedněvová, Šárka ; Karlíček, Miroslav (advisor) ; Kůta, Petr (referee)
Product placement as a means of marketing communication is becoming more and more important. This bachelor thesis explains the term product placement, qualifies its legislative framework, states particular forms and mentions examples of product placement in Czech films. The main aim of the thesis is to find out how Czech audience deals with product placement. The fulfillment of this aim is realized via questionnaire survey.
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Copyright law, its application and observance of professional filmmaking
Truhlář, Filip ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This paper deals with the translation of legalese of the copyright law into a language which is better understandable for layman. Mentioning collective management of the copyright law and their assignment to creative professions of film crew. The definition of the job description of the particular movies professions and the presentation of signs, which makes their piece of work covered with the copyright law. Need to contracts for works of authorship and their possible use. More accurate information that is necessary for a work place for its publication and distribution. Rights that belong to producers of audiovisual works and how the work can be used. Further, the obligations arising from law. Consequences for copyright infringement.
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Sponsorship of the energy company RWE, focused on support of Czech cinematography
Kollerová, Kristýna ; Postler, Milan (advisor) ; Jančová, Sylva (referee)
Bachelor's thesis entitled "Sponsorship of the energy company RWE, focused on support of Czech cinematography" deals in its introductory theoretical part with sponsorship in general . This part is based on the main available literature dealing with the sponsorship. After brief presentation of the energy group RWE, with a focus on the Czech Republic, follows the core of the thesis - sponsorhip of the RWE. The thesis offers an overview of the major sponsorship projects and it focuses on the project RWE - Energy of Czech Film. The main objective of the thesis is to describe the project in a broader context, analyze it and submit potential recommendations for the future.
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Unprofessional film-making and copyright law
Vitinger, Aleš ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
Main goal of this work was to map the area of copyright law connected with nonprofessional film-making. Due to fast expansion of the internet and digital media, the number of non-professional film-makers is increasing rapidly. And copyright law is not able to react on this change. Temporary Czech copyright law is strongly developed, with strong position of colective administrators of copyrights. For non-professional use is this situation quite unsuitable. Copyright laws are too strict and complicated and collective administrators are focused on professional use. The result is massive infringement of copyright laws. One of the answers is the Creative Commons iniciative, which proposed few licenses, based od copyright laws. These licenses can be published along with the artwork to encourage potential user to use the work without asking permission. Author can choose what rights would be limited, for example commercial use, or making derivative works. This bachelors work proves that Creative Commons licenses are good choice for non-professional film-maker. They bring simplicity and null costs, in comparison with complicated and expensive licensing from collectively administrated rights.
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Product placement in movies - James Bond
Kalová, Simona ; Pešek, Ondřej (advisor) ; Procházka, Jan (referee)
Product placement as a means of marketing communication is getting very important. The thesis defines product placement, deals with its history and explains some of its forms. It focuses mainly on its occurrance in movies, especially in the series concerning British secret agent James Bond. The research part focuses on the consumer`s opinion on product placement.
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Product placement
Šafaříková, Kateřina ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
Práce se zabývá marketingovou technikou - product placementem. V teoretické části jsou popsány jeho formy - použití ve filmu, v televizních pořadech, počítačových hrách apod., dále je rozebrána jeho legislativní úprava. V praktické části jsou uvedeny výsledky výzkumu, který byl zaměřen na postoje diváků k umísťování značek a výrobků do filmu.
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