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FLASH-video streaming technology
ZEZULA, Jiří
The document is about flash streaming in all its forms. Its main component is the comparison and define the characteristics of flash streaming servers in a comeretional and open-source form. Space will also be devoted to codecs that servers use.
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Effect of flash ads on the environment and its comparison with the production of PET bottles
Krejčí, Martin ; Koblovský, Petr (advisor) ; Rod, Aleš (referee)
This bachelor thesis examines the impact of online advertisments created using Flash technology on the environment in the U.S. and then compares it to influence of production of PET bottles on the environment in the U.S.. The thesis describes the functioning of the flash ads. In the analysis there are compared the carbon footprint left-out of the difference in electricity consumption in the enabled and disabled Flash ads and production of PET bottles. The aim of the analysis is to compare the costs of flash advertising and PET bottles in term of environment and to consider revenues resulting from them and to answer the question whether the flash advertisement market is not regulated only because it does not seem originally to damage the environment as much as PET bottles does, and if it should not be regulated.
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Optimization of Flash applications
Jahoda, Lukáš ; Pavlíček, Luboš (advisor) ; Žamberský, Martin (referee)
The goal of this thesis is to characterize and describe methods which are used to optimize performance of Flash applications designed for desktop and mobile devices. These optimizations are based on Adobe AIR and Adobe Flash Player applications for all platforms such as desktops, mobile devices, tablets and TVs. These techniques cannot be used on all Flash projects and also most of the optimizations require advanced knowledge of ActionScript 3.0 language, which is powerful object-oriented programming language used for Flash applications. This paper should also cover the basic theoretical knowledge about Flash platform and getting to know the development of mobile applications for mobile operating systems such as Android and iOS. Theoretical part takes care of publishing packagers AIR for Android and iOS Packager. Part-of the work covers the actual testing of above mentioned applications, which were tested on desktop and mobile device with Android operating system. With these test the effectiveness of optimizations was proofed.
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Utilization of Flash technology in e-commerce applications
Nagy, František ; Šedivá, Zuzana (advisor) ; Buchalcevová, Alena (referee)
The growing intensity of competition between traders leads to harder acquisition of competitive advantage. Businesses and companies are therefore trying to get this benefit from e-commerce solutions, enabling them to serve as a presentation tool as well as a communication tool with the customers; reduce the transaction costs and facilitate the marketing of products and services. The increasing amount of firms using these solutions requires them to create them the most attractive and technologically advanced: therefore they utilize more sophisticated technologies that enable them to achieve this purpose. This work is dedicated to one of these technologies - Adobe Flash. It intends to familiarize the reader with this technology, compare it with the competing technologies and demonstrate its use in the commercial sphere on the World Wide Web. As well it should point out possible problems with application development and the possible solutions for these issues. On a realistic example it should demonstrate the inevitability of this technology, despite of growing competition. The readers who intend to create an e-commerce application should have enough information to be able to do so after reading this paper (the work does not devote to ActionScript programming in detail), or be able to choose a more suitable technology for their application. It also includes several recommendations to optimize Flash elements and applications to contribute to the most user-friendly experience.
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Video in the Web 2.0
Fišera, Martin ; Pavlíček, Antonín (advisor) ; Vlach, Jiří (referee)
This Bachelor work deals with video, Web 2.0 and their reciprocal relation. Whereas it is a very complex topic the first chapter focuses on introduction to the issue of video, characteristics of video and connected technologies. It deals with conceptions as data stream, resolution, colour, depth of colour, interleaving, compression, multimedia containers and so on. There is a brief comment on issues of audio compression at the end of the first chapter. The second chapter follows video and Web 2.0 interconnection where the intersection of video and the internet is described and consequently there is a transition to the conception of Web 2.0 and its historical delimitation and definition. The notion of streaming occurs there for the first time there and is further analysed on a network layer as well as on an application layer. The last third chapter deals with social aspects of streaming services as YouTube, Stream.cz and others. This chapter tries through the pondering to refer to the fact that streaming services are not determinate by only technological elements but also social effects which act on users of these services.
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Marketing on the Internet focused on the technology Flash
Velička, Petr ; Střížová, Vlasta (advisor) ; Hrdlička, Pavel (referee)
Internet je fenoménem současnosti, v tržní realitě dnešní doby stále více platí ono rčení ? ?Kdo není na internetu, jako by nebyl?. Internetový marketing je dnes nedílnou součástí marketingu většiny firem. Dynamicky se rozvíjející tržní prostředí dneška však klade o to vyšší nároky na orientaci v této oblasti. Cílem diplomové práce je analyzovat moderní teoretické přístupy v marketnigu ? zejména v oblasti využití internetu jako reklamního média a demonstrovat praktické využití technologie Flash na konkrétních příkladech. Předpokladem pro dosažení cíle této práce je má několikaletá zkušenost v oblasti internetového marketingu, prezentace a vizuální komunikace firem a především technologie Flash. Proto jsem se kromě nezbytných teoretických východisek zaměřil i na praktické ukázky a doporučení v této oblasti. Přínos této práce spočívá v teoretickém popisu východisek internetového marketingu a technologie Flash a v její následné demonstraci na multimediální flashové aplikaci.
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Macromedia Flash Technology and Its (Practical) Application
Velička, Petr ; Kubešová, Vlasta (advisor) ; Jonák, Jiří (referee)
V oblasti internetu je Macromedia Flash světovým standardem pro tvorbu a distribuci interaktivního a multimediálního obsahu. Touto technologií můžeme vytvářet fascinující internetové prezentace, účinné reklamní kampaně, obchodní aplikace, výukové kurzy, on-line hry či interaktivní video. Flash dnes používá přes jeden milión vývojářů, kteří svými produkty mohou ihned oslovit více než 500 miliónů uživatelů internetu po celém světě. Rozšířenost na velké množství platforem umožňuje Flash aplikace přímo spouštět na osobních i kapesních počítačích s různými operačními systémy nebo mobilních telefonech. Cílem bakalářské práce je tuto technologii představit jak z pozice uživatele, tak z pozice vývojáře. Práce popisuje praktické využití této technologie v oblastech internetových prezentací, her a reklamních bannerů. Poté se zabývá vývojovým prostředím Flashe a popisuje některá specifika práce v tomto programu. Následně stručně popisuje praktický vývoj jedné flashové hry a nakonec přibližuje historický vývoj verzí Flashe a trendy. Přínos této práce spočívá v teoretickém popisu východisek této technologie a v její následné demonstraci na multimediální flashové aplikaci (hře). Tato práce by měla být také přínosem pro všechny se zájmem o tuto oblast a ukázat směr jakým by se měli vydat při komplexním poznávání této technologie.
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