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Implementation of management of the basketball tournament Easter Cup Klatovy
Struhárová, Karolína ; Čáslavová, Eva (advisor) ; Crossan, William Morea (referee)
Title: Management implementation of the basketball tournament Easter Cup Klatovy Objectives: The main goal of this thesis is to improve management of the basketball tournament Easter Cup Klatovy. The aim is to detect its shortcomings and eventually propose recommendations for the upcoming years. Methods: This thesis uses methods of the quality research. As part of the case study, the document analysis took place first, followed up by the semi-structured interview with the main event coordinator used for getting valuable in-depth information. Lastly, two informal interviews took place to get more of a practical point of view. Based on all the data collected, the final SWOT analysis was put together. Results: The result of this bachelor thesis is a detailed analysis of the basketball tournament Easter Cup Klatovy. This analysis led the author to the following findings: the biggest strength of the tournament is the quality level as well as its loyal customer base. On the other hand, the tournament's biggest flaw is its high registration fee together with its unclear organizational structure. The biggest opportunity seems to be the social media improvement and the biggest threat for this sport event could be the failure or the lack of personnel. Furthermore, specific recommendations and suggestions are...
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Perception of Online Advertising in the Czech Online Population and its Segmentation
Kostelník, Martin ; Koudelka, Jan (advisor) ; Závada, Václav (referee)
This master´s thesis aims to analyse the perception of online advertising by the Czech online population and its subsequent segmentation to provide recommendations on how to efficiently use online advertising tools in the Czech internet environment. The thesis is divided into three parts - theoretical, methodological and practical. The theoretical part describes the online advertising environment as such, defines the basic concepts and describes research methods used in the thesis. The methodological part delves deeper into these methods and justifies the reasons behind using them. Finally, the practical part offers detailed insights into the perception of online advertising through in-depth semi-structured interviews that have been further elaborated on and verified using the author´s own questionnaire-based quantitative research, representing the entire Czech online population. The obtained data is used to uncover segments in the Czech online population by means of factor and cluster analyses, after which the profiles of the segments are characterised using the contingency tables. Building on the findings, the final chapter provides recommendations on how best to use different types of online advertising and how to address the individual segments in the most efficient way.
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Comparison of sport clubs in Radotin and Zbraslav
Vodičková, Lucie ; Flemr, Libor (advisor) ; Jansa, Petr (referee)
Title: Comparison of sport clubs in Radotin and Zbraslav Targets: This thesis aims at producing an overview of the sport associations in Prague's district no. 16, namely in Radotin and Zbraslav. The thesis is to compare the differences in ensuring and carrying on sports activities within the association sphere in the given areas. Methods: For the purposes of the thesis the following methods have been used, namely a structured nonstandard interview, descriptive analysis and comparison. Results: It follows from the thesis that the associations based in Radotin do, indeed, function better that those situated in Zbraslav. That is especially true as regards their price policy, financing by way of subsidies, coaching stuff, organising of sports events as well as the cooperation with the public. On the contrary, Zbraslav associations have developed better cooperation with schools. Sport clubs in Zbraslav are more focused only on children and youth. In contrast, the Radotín sports clubs are trying to involve in its work all ages. For the purpose of presenting the sports overview we have created systematisation of sports facilities, database of contacts of executive directors of associations and comparative table of certain Radotin and Zbraslav sport associations. Key words: association, the articles of...
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Structure and funding of Czech Volleyball Federation
Matěna, Vladislav ; Procházka, Jan (advisor) ; Vorálek, Rostislav (referee)
Subject: Structure and funding of Czech Volleyball Federation Objectives: The main topic of this thesis is to analyze formation, development and structure of Czech Volleyball Federation (CVF). Further study its operation based on CVF legal form as a civil society organization, closely discuss its funding and outline how sports federations work and where the money for their activities come from. Methods: In the bachelor thesis I have used method of descriptive analysis of the available documentation from the Czech Volleyball Federation. Budget analysis to examine, enumerate and give closer perspective of individual CVF budget chapters and also interviews with President of Economic commission and CVF methodology coordinator. Results: Conclusion of this work is the finding that the Czech Volleyball Federation is primarily based on the draft budget, which is adjusted in the following period. Within designing, the budget is usually set smaller than is actually used to functioning of federation. In individual years budget can vary greatly due to international events held within the Czech Republic but the budget is eventually almost always balanced. Keywords: sport, volleyball, finance, descriptive analysis, budget analysis, budget, Czech Volleyball Federation
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Differences in financing of volleyball clubs TJ Červený Kostelec and VK Hronov
Jirásek, Tomáš ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Subject: Differences in financing the volleyball clubs TJ ČervenýKostelec a VK Hronov Objectives: The main objective of this bachelor thesis is to analyse and compare the management of the volleyball clubs TJ ČervenýKostelec and VK Hronov. I will try to discoverthe lack of economic activities and make suggestions on how to improve some of them. Methods: In the present thesis I applied the method of descriptive analysis to analyse the available financial documents and materials of the volleyball clubs TJ ČervenýKostelec a VK Hronov, and then I had discussions with the officials of both clubs. Finally, I performed thefinancialcomparison analysis of both clubs in particular years. Results: The analysis showed that both volleyball clubs have the balanced economic activities without any debts. The main income of the club VK Hronov is formed by sponsors and the town of Hronov. The dominant income of the club TJ ČervenýKostelec represents also the town finances and membership contributions. The major deficit of VK Hronov is a narrowly oriented financing of the club. Keywords: sport, volleyball, financing, descriptive analysis, comparative analysis, TJ ČervenýKostelec - volleyball club, VK Hronov
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Management of sport's event Prague's barrel 2011
Švec, Jakub ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Management of sport's event Prague's barrel 2011 Objectives: A descriptive analysis of international football tournament Prague's barell, presentation of strengths and weaknesses owing to my experiences and create suggestion for improvement. Methods: Descriptive analysis, SWOT analysis, interview. Results: The work will show a view to organization structure and concise directions how a similar event is organized. It finds mistakes in organization and creates a conclusion and recommendation for an organizers. Keywords: Sports management, sport event organization, descriptive analysis, SWOT analysis, interview, sponsorship.
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