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The price of electricity and the choice of appropriate distribution rate
Hromek, Lukáš ; Ptáček, Michal (referee) ; Macháček, Jan (advisor)
This work is focused on the price of electricity, components that compose and factors affecting this price. Includes brief overview of energy legislation, namely to the rights and obligations of distributors of electricity, energy traders and customers. Furthermore, the work deals with the researches of the energy market in the Czech Republic, the different rates of selected suppliers and evaluating their suitability for the customer.
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Marketing Research of Customer Satisfaction
Srna, Martin ; Šprdlík, Pavel (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deal with consumers´ satisfaction of selling network expanded all over the Czech Republic. It includes investigation of problem locations in communication with customers, suggestion to improve dealing with “customer – dealer” and enlarging number of content clients and also to the cheapest way of advertisement.
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"Drug handling" in Prague and Frankfurt: questioning the horizons of secondary, qualitative, inter-national and inter-lingual research
Petruželka, Benjamin ; Buriánek, Jiří (advisor) ; Mlynář, Jakub (referee)
This master thesis has two major purposes. First purpose of this master thesis is to discuss qualitative and comparative approach to analysis, qualitative data (re)use, and their combination because, in recent years, these approaches have become increasingly important in the discourse of social sciences being related to the contemporary methodological discussions. The other purpose of this master thesis is to introduce the example of comparative (re)use of qualitative data because data (re)use is rather low and the example of this approach will contribute to its development. I discuss the application of this combination on the example of the membership categorization analysis that was focused on the comparison of member categories use by "drug dealers" in Prague and Frankfurt. The analysis revealed similarities as well as differences in the local production of member categories. The similar use of member categories and their predicates is based in the similar occasion (research interview) and in the similar social situation of interviewees (educated, not penalized). Furthermore, the similar use of categories suggests that, in both cases, the omnirelevant member category of drug dealer is relevant and have similar meanings. In order to sustain their identity as a legitimate members of society, interviewees...
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Marketing Research of Customer Satisfaction
Srna, Martin ; Šprdlík, Pavel (referee) ; Koleňák, Jiří (advisor)
This bachelor´s thesis deal with consumers´ satisfaction of selling network expanded all over the Czech Republic. It includes investigation of problem locations in communication with customers, suggestion to improve dealing with “customer – dealer” and enlarging number of content clients and also to the cheapest way of advertisement.
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The price of electricity and the choice of appropriate distribution rate
Hromek, Lukáš ; Ptáček, Michal (referee) ; Macháček, Jan (advisor)
This work is focused on the price of electricity, components that compose and factors affecting this price. Includes brief overview of energy legislation, namely to the rights and obligations of distributors of electricity, energy traders and customers. Furthermore, the work deals with the researches of the energy market in the Czech Republic, the different rates of selected suppliers and evaluating their suitability for the customer.
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Factors affecting the achievement of goals
Harčárová, Andrea ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
In my thesis I focus on the analysis of the various factors that influence the achievement of sales targets in a Southwestern Company. In the theoretical part on the basis of available literature and Internet sources I describe the the objectives, its origins, the process of setting goals and what should be the essential requirements while setting them. Also, how do you prioritize and plan the process of achieving the goal. The theoretical part describes the Southwestern company and its history, a summer program for students from universities and research where I analyze and discuss some of the factors that help dealers to be the most successful.
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Analysis of target market household income and efectivity of direct sales on the market of educational products
Kasal, Filip ; Říha, David (advisor)
The bachelor thesis is focused on direct selling as the oldest part of current integrated marketing communications and its relation to household income of the target market. The objective of this thesis is to valorize the influence of the median household income on production of every direct salesman. The theoretical part is mainly focused on the description of direct sales and its position on the world market. Further it follows up with profiles of dealers, cycle of selling and the ways of direct sales organization. At the end of theoretical part I also describe market segmentation and the factor of household income. The purpose of analytical part of the bachelor thesis is to analyze the production of six chosen students who worked with Southwestern Advantage company in direct sales in years 2011 and 2012. Students sold educational products in various locations in the United States of America. In major part of the practical part of the bachelor thesis I compare the production of each student through each year and household income in the precise location. Fraction of the practical part is focused on the description of Southwestern Advantage, target market of the company, profiles of dealers working with the company and comparation of company's products and products of the closest rivals on the market. In conclusion I evaluate the relation between direct selling production on this market and household income in location sold and I suggest ways of either getting rid of the negative features or using it for company's advantage.
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Hyundai Motor Manufacturing Czech and European market
Vítková, Barbora ; Müllerová, Františka (advisor) ; Vaněk, Petr (referee)
The diploma thesis has three main targets. To describe and give reasons why the firm Hyundai Motor Company entered the European market. To describe how sale and business network of company HMMC functions. To verify the success of HMMC's marketing strategy. Constantly increasing demand for cars Hyundai was the primary reason, why company HMC built subsidiary in Nošovice in Czech Republic. The decision about establishment of subsidiary HMMC was made in 2005 and production was begun at the end of year 2008. The company HMMC doesn't create distributional politics but it is important and necessary part of distribution chain. The distributional politics is formed in Soul by parent company. Then it is gradually delegated to regional offices, distributors and dealers. Finally the success of HMMC's marketing strategy was verified via questionnaire survey. This research was realized among dealers in Moravian-Silesian region. It was found out, that Czech customers buy cars Hyundai more, because HMMC's marketing strategy supports Czech traditional symbols and attributes in its advertisement. However it was not confirmed, if Czech customers reacted positively or negatively to Czech national symbols in advertisement of firm Hyundai.
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The analysis of direct sales in the company Southwestern
Mikulík, Miroslav ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
My bachelor thesis is focused on describing direct sales as one of the methods of distributing and selling goods and services. I analyze production of the American company called Southwestern and suggest ways how to improve their production. My theoretical part is focused on the description of direct sales, history, profiles of dealers and current position of direct sales on the world market. I also describe the multilevel marketing, the marketing mix, essential parts of the cycle of selling and the sales talk. The purpose of my analytical part of the bachelor thesis is to analyze the production of Southwestern company dealers. It is one of the companies, which still use direct selling for distribution and selling their goods and services. I will use the internal data of the Southwestern company. I also describe company in general, the market it belongs to, goods and services, communication mix and the organizational structure. In the conclusion, there are recommendations on how to make the selection process and training more effective.
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Do czech dealers of marihuana live at theirs moms?
Hvězda, Mikuláš ; Šťastný, Daniel (advisor) ; Bartoň, Petr (referee)
This thesis is focusing on risk premium of retail dealer of marihuana. My work is based on a questionnaire research between retail dealers. Firstly I specify a hourly wage of a dealer, which is 250 CZK/h. Afterwards I compare resulting wage with a wage in the legitimate sector and the difference between the dealer`s wage and the legitimate wage is the risk premium caused by trading on black market. The results show that the risk premium makes 52 % of the dealer`s wage. Another issue I`m focusing on are causes of risk premium and their quantification. Finally I am explaining the fall of retail prices between 2007 and 2008 when the prices fell from 250 to 200 CZK/g.
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