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Visual identity of the football club on social sites
Mysliveček, Václav ; Opelík, Daniel (advisor) ; Vlk, Aleš (referee)
1 Abstract Title: Visual identity of the football club on social sites Objectives: The main objective of the thesis is to create a concept of visual identity on social media for the team FK Teplice. Another objective is a detailed analysis of the elements that make up the visual identity on social networks. The third objective is to conduct research of visual identities of selected football clubs on social networks. The last objective represents a continuous observation of the visual content shared by the FK Teplice team. Methods: Qualitative research methods are used in this thesis. First, the method of standardized observation is applied to the social networks of the FK Teplice team. This is followed by a qualitative survey in which respondents evaluate the visual identity of the FK Teplice team through open-ended and closed-ended questions. Results: According to the results, the biggest problems of the visual identity of the FK Teplice team on social media are the lack of hierarchy of graphic elements, typography, working with negative space, too monotonous graphic templates and not following the recommended formats for the posts. Keywords: Graphic design, digital content, social sites, czech football, visual identity concept
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Analysis of video content of football clubs on social networks
Škvárová, Kateřina ; Crossan, William Morea (advisor) ; Veselý, Kamil (referee)
Title: Analysis of video content of football clubs on social networks Objectives: The aim of this work is to map, evaluate and compare work with video content of selected football clubs from the FORTUNA:LEAGUE on social networks. Then also map, evaluate and compare complex work of club on social networks. Methods: In this work was used method of content analysis of video content in combination with online monitoring of social networks and then comparison of the gain values between clubs. Methods were applied for 2 months or 1 year. Results: The work provides a complete and detail mapping of work with video content and social networks in the Czech highest football competition. It allows to detect weaknesses and strengths that allow to create sophisticated recommendations for each club in the future. Basic suggestions of recommendations were included in this work. Keywords: Czech football, Fortuna league, League football association, marketing communication
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Multi-level quantitative evaluation of the use of foreigners in Czech football
Riedl, Jakub ; Crossan, William Morea (advisor) ; Pecha, Ondřej (referee)
Title: Multi-level quantitative evaluation of the use of foreigners in Czech football Objectives: The purpose of this thesis is to evaluate how foreign soccer players influence the Czech first league football in seasons from 1993/1994 to 2019/2020, and use multilevel modeling to analyze longitudinal data to find answers to these questions: 1. Do foreign players effect attendance in Czech first soccer league? 2. Do foreigners effect the number of Czech players in the highest soccer league? A secondary goal is to find out if multilevel analysis is a suitable method to evaluate sport migration in a primary sport in a semi-periphery country. Methods: In the master's thesis multilevel analysis with longitudinal data is used to explain dependent variables which were acquired from the Czech first football league between the seasons 1993/94 and 2019/20. Results: The results of this work show that foreign players do not have an effect on attendance because the results were statistically insignificant. The number of foreign players in the Czech league is increasing on average by 0,22 players per year in one club. On the other hand, Czech players were decreasing in all 27 seasons by 0,13 per year per club. The relationship between the dependent variable of Czech players and independent variable of foreign...
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The influence of foreign players on the Czech football league
Riedl, Jakub ; Crossan, William Morea (advisor) ; Voráček, Josef (referee)
Title: The influence of foreign players on the Czech football league Objectives: The purpose of this bachelor thesis is to find out, how foreigners influence the Czech league football in seasons from 1993/1994 to 2017/2018 and compere the differences or similarities with the rest of the football world in regards to economical, culture, historical and geographical point of view. The next objective is to analyze flow of the players from different part of world into Czech Republic and the other way around from Czech players standpoint. Second purpose is to collect data that will be used in dissertation thesis and will be analyse by hierarchical linear model that will provide better characterization of hypothesis. Methods: In bachelor thesis the descriptive statistic is being used to analyze data from the Czech first league background from season 1993/1994 to 2017/2018, the results are presented in clubs level and competition level. Results: The results of this work show that foreigners players negatively affect number of Czech players within the highest Czech football league. The results also shown that the Czech football league isn't any different from other European leagues, because they are also being constantly pressured by managers, investors to be successful in short period of time, this fact...
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Fan response to sporting immigrants in Czech football
Chalupník, Martin ; Crossan, William Morea (advisor) ; Šíma, Jan (referee)
Title: Fan response to sporting immigrants in Czech football Objectives: Determining the most common Czech fans attitudes towards sport immigrants. Methods: Quantitative methodology was used for this thesis, in the form of an electronic poll which was made via the Survio.com website. The link leading to this survey was posted on the social network Facebook, in closed groups about football. Data collection took circa three weeks. The obtained data were then processed using computer technology. Results: The study generated unique data which Czech football lacked thus far. This data was used for recommendations towards Czech football clubs about using sport immigrants. Keywords: sport migration, fan survey, Czech football
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The relation between the visitors of football matches and the club FK Dukla Praha
Kaprálková, Michaela ; Waic, Marek (advisor) ; Šíma, Jan (referee)
Title: The relation between the visitors of football matches and club FK Dukla Praha. Objectives: The purpose of this bachelor thesis is to find out, what influences the relation of the visitors of the football matches FK Dukla Praha to the football club. After that,there will be formulated a recommendatiton in this thesis, what kind of desirable steps should be done by the management of the club to pursuit the expectations of the visitors,watchers and fans, or if it should directly change some of the intentions, that should be related to the historical and social aspects. Methods: There is firstly done a research of the secondary data in this work. Then there are used as well kvantitative and kvalitative methods to gain primary data. To be concrete - those are semistructured interviews and kvantitative research. Results: The results of this work shows that the asked respondents, and mainly the generation Y, mostly don't have a relation to the club. Concurrently, there was found out,that the vision of the club is unclear and the influencing of the visitors is inhomogeneous. The problem of unclear concept is simultaneously found in case of fanclub of FK Dukla Praha. The recommendation to the leadership is to start a unite vision and main motto, what wouldn't be taken as a legacy to the past. There...
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Czech association of football players and its function in the Czech footbal surroundings
Kotěrová, Eva ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Czech Football Players' Association and its function in Czech football surroundings Objectives: The aims are: presenting and describing the main services that ČAFH offers to its members, finding out how ČAFH co-operates with other executive bodies of the Czech football surroundings like FAČR, league clubs, agents and players and according to discovered datas and information to propose some possible improving measures. Methods: Author provides information discovered during studying the available sources about the issue. The author pays attention to creation of players' unions and then describes the problems related to the creation of the Czech football players' assocoation. The research itself includes collectioning and analysis of the secondary datas, questionnaire research among clubs of the 1st and the 2nd Czech divisions, observation on the chosen ČAFH's events, interviews with representatives of FAČR, AFA, LFA and the interview with the football players. Results: Interviews and questionnaires helped to find out that the camp for the players without contracts which is organised by ČAFH is a successfull and nowadays the only project of its kind so it is some kind of irreplacable service for the members. The representants of the chosen organisations in the Czech football surroundings...
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