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Analysis of the CRM System of the Chosen Company
Bartošková, Vlasta ; Grus, Vojtěch (referee) ; Klčová, Hana (advisor)
The thesis deals with Customer Relationship Management. The theoretical part focuses on the developement of customer relations and the CRM. Analytical part of the thesis is focused on current state of the CRM system assessment being used. From the obtained information and the revealed weaknesses in this company I seek to introduce a proposal of changes and recommendations that should lead to improve the creation and maintenance of customer relationships.
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Company CRM Concept and Implementation Project
Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
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Data Integration into a CRM System
Pořízek, David ; Bartík, Vladimír (referee) ; Kolář, Dušan (advisor)
Práce se zabývá analýzou firemního CRM systému se zaměřením na integraci externích dat. Na základě výsledků práce je navržena aplikace, která zjednodušuje zpracování dat a zpřístupňuje ji běžným uživatelům z řad zákazníků firmy. Návrh aplikace vychází z existujících omezení a požadavků firmy. Aplikace je následně implementována tak, aby předešla většině chyb, které mohou nastat při přípravě a zpracování zdrojových dat.
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Development Strategy of Family Business
Vránek, Marek ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
The master‘s thesis is focused on the strategic development of a family business. The first part of the thesis describes the basic theoretical knowledge on the basis of a search of professional literature. The second part of the work is devoted to a critical analysis of the current state of the company. The last part of the work is focused on a comprehensive design of development strategy.
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Software Support of Sale Processes in Mechanical Engineering
Datínská, Soňa ; Grznár, Jan (referee) ; Videcká, Zdeňka (advisor)
This thesis is concerned with software support the selling process in an engineering company in První brněnská strojírna in Velká Bíteš, a.s which is a traditional manufacturer of high-speed machines for aeronautics and energetics. In detailed analysis is pointed out costumer service, for which the company does not use any system. Conclusion contains a possible design optimization process in terms of CRM system.
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Appraisal of Company's Financial Situation and its Information System Support
Pavlíček, Jakub ; Žižlavský, Ondřej (referee) ; Bartoš, Vojtěch (advisor)
This bachelor‘s thesis is focused on appraisal of company's financial situation during four years 2007 - 2010 and its information system support. The results were taken from company's financial statements for the period mentioned above. Those data were kindly provided by the company for this thesis. The first part of this thesis provides the theoretical information about the problematics. In the second part basic information about the company is provided along with SWOT analysis. In the third part financial situation analysis is performed and in the fourth part I suggest to buy a new informational system for the company as the solution.
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Information System Assessment and Proposal of ICT Modification
Ujhelyiová, Diana ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis focuses on the analysis and design of the information system of the small organization, which does not want to be named and is based in Slovakia. In the theoretical part I deal with basic knowledge - what is information, data and information system. In the practical part, the thesis specifies the information system of the company, strengths and weaknesses of the organization, risks and proposal of changes to increase the efficiency of work with the IS.
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Information System Assessment and Proposal of ICT Modification
Šuňavcová, Nikola ; Kindlová, Dita (referee) ; Koch, Miloš (advisor)
The bachelor thesis is focussing on the assessment of the information system and the design of its changes in sledovanitv.cz s.r.o. In my thesis there is an analysis of the current state of the company and subsequent suggestions for improving the deficiencies of the given system, which should bring to the company improvement of efficiency. The proposals for improvement themselves are based on analysis of the current situation.
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Information System Assessment and Proposal of ICT Modification
Horák, Zdeněk ; Ing.Jiří Hájek (referee) ; Koch, Miloš (advisor)
This graduation theses treats of the system for return mechandise authorization processing for the organization Digilive s.r.o. The system should improve and modernize work of the employees and the clients in the process of attending the sales return. The system will contain two kinds of the users. The client can make sales returns and view data about his sales returns. The employee can edit all data about the sales returns and the clients. The employee segment is implemented with the 5-dimension model access data.
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