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Changes in Media with the Arrival of a New Owner. Case Study-MF DNES
Heřmanská, Lucie ; Osvaldová, Barbora (advisor) ; Chudoba, David (referee)
A bachelor's thesis on Changes in Media with the Arrival of a New Owner. Case Study: MF DNES deals with the functioning of periodicals' ownership in the Czech Republic. In particular, it aims to present the current situation in the area with the example of daily newspaper Mladá fronta Dnes, which after many years of operating under a foreign owner, German company Rheinisch-Bergische Verlagsgesellschaft passed into the ownership of Czech businessman and current Deputy Prime Minister and Finance Minister Andrej Babiš. After his entry into the said most popular Czech broadsheet newspaper, doubts began to appear in public discourse on whether media owned by a both politically and entrepreneurially significant person can be independent. This paper therefore monitors changes that have occurred in the Mladá fronta Dnes periodical with the arrival of the new owner, and also whether the media image of Mr. Babiš's person and his interests has been improved upon through the articles of the newspaper. The results presented here were obtained with the use of a combination of qualitative and quantitative methods of analysis, and they show that there has been a substantial increase in contributions regarding the new owner, though their impact was rather negative.
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The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Becková, Tereza ; Shavit, Anna (advisor) ; Soukeník, Štěpán (referee)
The main aim of the thesis "The influence of the political movement ANO 2011 and Andrej Babiš on Czech policy and society after the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013" is to introduce the complex analysis of Andrej Babiš and the political movement ANO 2011 in Czech society and identify the tools of political marketing which they used. The thesis represents the personality of Andrej Babiš and indicates the beginning of political movement ANO 2011, its first significant electoral success in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. This movement professionally used instruments of political marketing and then started with the permanent campaign. It is used to assure the voters that they realize the election promises. The permanent campaign was interrupted during the year 2014 because of the elections to the European Parliament and the local and Senate elections. The thesis also mentions a crisis communication connected to the media scandals which accompany ANO 2011. As the top of the permanent campaign of political movement ANO is identified and analyzed Andrej Babiš speech during the extraordinary session of the Chamber of Deputies that was held in May 2016 because of the resort Čapí hnízdo. Finally the thesis...
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ANO 2011: a business firm party?
Zavřel, Filip ; Brunclík, Miloš (advisor) ; Perottino, Michel (referee)
This thesis called "ANO 2011: a business-firm party?" deals with the analysis of a Czech political movement ANO 2011 in order to determine wheter and/or to what extent political movement ANO 2011 corresponds with business-firm party model, as described by Jonathan Hopkin and Caterina Paolucci in 1999. It is based on the context of a change of party organization and on logic of developmental typology of political parties. The aim is to determine whether the political movement ANO 2011 corresponds to the characteristics of the business-firm party model. The hypothesis here is that in the beginning of the movement it matched the model, while since than there is moving away to the direction of the form of traditional political parties. In another part there is a contribution described to the revision of business-firm party model that offers a modified perspective on the subject. With this perspective the characteristics of the business-firm party model are rather understood as a marketing strategy or a party subtype than as a separate and generally applicable type of political parties.
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Brand concept in Politics - Andrej Babis Case Study
Mádlová, Andrea ; Shavit, Anna (advisor) ; Perottino, Michel (referee)
This thesis examines the branding concept in politics and its main aim is to analyze the brand of Andrej Babis, who is nowadays the leader of political party ANO 2011. The author analyzes his brand personality in a first place. For this purpose OCEAN model created by Gerard Saucier is applied. After that the connection between brand ANO and Babis's brand is examined. The research is based on answers of 454 respondents, who were part of the survey. The results are analyzed from two points of view. One group of voters are those who gave their vote to ANO 2011 and the other group is presented by voters of others political parties.
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Analysis of the political instrumentalization of the periodic press Mladá fronta DNES in the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Dobrovodský, Martin ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis Analysis of the political instrumentalization of the periodic press Mladá fronta DNES in the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013 examines, if leader of the political party ANO Andrej Babiš used his position of the owner of the media group MAFRA to influence media content in the periodic press Mlada fronta DNES during the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. Theoretical framework briefly describes the basic concepts of political communication and geopolitical division of the models of political communication including the Czech media scene. Focus is primarily on the development and possible ways of instrumentalization of printed media operating in the Czech media market after 1989. Results of quantitative research showed that four other political parties gained more media attention then political party ANO which ended up second in the election. The title pages of the Mlada fronta DNES therefore was not used to increase promotion of Andrej Babis and his political party. The final part of the research interprets the results of quantitative analysis regarding the possible instrumentalization in terms of political topics presented on the front pages of the...
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Activities of Agrofert holding covered by Mladá fronta Dnes and Lidové noviny before and after their takeover by Andrej Babiš
Havlová, Laura ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
Exploration of the influences that an owner can have on his own media is an important topic nowadays. This master thesis focuses on the possible owner influences on his newspaper in the example of buying of the publishing house Mafra by Agrofert's owner Andrej Babis. It covers articles concerning Agrofert in two of Mafra's dailies - Mlada fronta Dnes and Lidove noviny. The reporting period covers two years before and two years after the purchase of Mafra by the owner of Agrofert and the current Czech Minister of Finance Andrej Babis. This covers the dates 5. 6. 2011 - 24. 6. 2013 and 25. 6. 2013 - 24. 6. 2015. This thesis uses the processes of quantitative content analysis and focuses on the comparison of texts about Agrofert in these two periods. In the sample of 631 articles it examines two dozen categories, such as topic, placement on the page as well as in the daily itself or quotation of Andrej Babis, and it tracks the changes that occurred in both halves of the reporting period. The shift in content of the Mafra's media, after the change of its owner has not been largely examined yet. This means that this thesis brings a first complex insight into the topic. This thesis aims to cover the changes that occurred in the reporting period and paves the way for more specific following researches....
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Mediocracy - The political communication in times of mass media
Tichá, Veronika ; Müller, Karel (advisor) ; Dvořáková, Vladimíra (referee)
This master thesis aims to analyze the facts concerning the political communication of Silvio Berlusconi and Andrej Babis and their political and business careers. The works tries to define the basic concepts of political communication and subsequently analyze them in the comparison with those politicians. Among the other things, the effect of the media which could enabled their entrance to the politics and influence the meanings of the public opinion as well as their political history and used communication techniques has been taken into consideration.
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The Effect of Change of Media Ownership on the Content of Selected Daily Papers: The Case of the MAFRA Media House Acquisition
Štveráková, Iveta ; Dvořáková, Vladimíra (advisor) ; Müller, Karel (referee)
There seems to be growing amount of doubts about the independance of Czech media and its position in the public space since the mid 2013, when Andrej Babiš - the second wealthiest Czech entrepreneur and since 2014 also the minister of finance -- has bought MAFRA media house, which issues among others two Czech daily papers Mladá fronta DNES and Lidové noviny. Aim of this thesis is to find out, how the change in the ownership of the MAFRA media house affected the content of the two daily papers. Such effects are analysed in articles published in Mladá fronta DNES and Lidové noviny, firstly in general in the foreign policy topics, secondly in representation of the name of Andrej Babiš and thirdly in representation of the distinct subsidiaries of the Agrofert group. Data collection is divided into two separate periods -- before and after the acquisition of MAFRA media house by Andrej Babiš. Quantitative content analysis has been chosen as the method of research.
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