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Present production of heat exchangers in the Czech Republic
Dvořák, Jakub ; Bělka, Miloslav (referee) ; Jaroš, Michal (advisor)
The aim of this bachelor’s thesis is to compile summary of heat exchangers manufacturers, which occurs on Czech market. In the theoretical part of this thesis is stated distribution of heat exchangers according to some basic criterions (for example flow arrangement). This distribution is followed by short explanation of how heat transfer can be realized. In the end of the theoretical part of this thesis there are presented some physical relations and their description. More practical and main part of this bachelor’s thesis contains summary of heat exchangers manufacturers and examples of their products, which are divided to some categories, mainly according to construction. At the end, there is comparison of brazed plate heat exchangers from various companies in application for preparation of hot water.
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Marketing Communication Development on the Czech Second Hand Fashion Market
Ševčíková, Karolína ; Ježková, Tereza (advisor) ; Konrádová, Marcela (referee)
The aim of this bachelor's thesis is to examine the second-hand fashion market in the Czech Republic from the perspective of marketing communication, which has not yet been used for this topic. In the theoretical part of the thesis, the meaning of secondhand fashion is defined from various perspectives, which were used to compile in-depth interviews with people who are in charge of communication in the Czech second-hand shops. Furthermore, the theoretical part deals with the validity that applies to the marketing of brands and points out the limits of the application of these well-established procedures to the second-hand market. The interviews were evaluated using grounded theory and point out current obstacles and opportunities of marketing communication of second-hand fashion shops in the Czech environment.
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Disposable plastic products on the Czech market
VRBA, David
The bachelor thesis deals with the issue of disposable plastic products. The first part deals with the consumption, negatives and positives of plastics. It also describes the handling of plastic waste and the content of the new Directive (EU) 2019/904 of the European Parliament and of the Council on the reduction of the impact of certain plastic products on the environment. The questionnaire survey is used to evaluate the consumption of disposable plastic products on the Czech market.
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Low-carbohydrate and no-carbohydrate foods on the Czech market
MICHALOVÁ, Michaela
The bachelor thesis analyses the supply of low-carbohydrate and carbohydrate-free foods on the Czech market. The theoretical part presents a literature search of available scientific texts, introduces the issue of carbohydrates and their intake in the diet. It provides a list of types of low-carbohydrate diets and their impact on human health, especially in relation to civilisation diseases. It also focuses on low-carbohydrate foods, their labeling and market size and growth forecast. The practical part provides the results of a questionnaire survey at consumer level and the results of a survey of bricks-and-mortar stores and the internet environment. The questionnaire survey focuses on the demand for the observed food products, consumer purchasing behaviour and available supply. The field and internet surveys provide information on the breadth and depth of the product suply in selected specialised and non-specialised stores.
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Skechers company's strategy of marketing communication for the Czech market
Nováková, Michaela ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Strategy of marketing communication for Skechers on the Czech market Goals: The main objective of my thesis is to create a marketing strategy of communication for the Skechcers brand on the Czech market. This goal is based on identifying the biggest weaknesses of the brand. An important aspect of my thesis is also the comparison and inspiration of selected competitors, which are Nike and Under Armour. The target group of the communication strategy will be Generation Y in the Czech Republic. Methods: The practical part of my thesis, thus qualitative marketing research, was done in the form of an interview with two representatives from Skechers and Under Armour. The interview was centered around a previously prepared questionnaire, which was almost the same for both respondents - the only change was the name of the firm which the respondent represented. During the interview we focused on seven sections, which I discribe more in my thesis. A second method was used for the analysis of electronical documents and materials about existing marketing communications of Skechers and selected competitors. Results: The analytical part of the thesis is consisted of undertaken interviews with the representatives of Skechers and Under Armour. The results showed that Generation Y exclusively uses Under...
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Credit Risk of P2P Lending on the Czech Market
Čermáková, Jolana ; Dědek, Oldřich (advisor) ; Čech, František (referee)
This thesis analyzes an emerging peer-to-peer lending industry, while intro- ducing its main features and risks, where the risk of default and its moder- ation gets the most attention. Uniquely provided data from the front Czech platform Zonky containing nearly 6 000 observations serve as a baseline for credit risk modeling. It has been investigated which variables have the largest effect on default on the Czech P2P market. The final model is used to predict the associated probability of default and to compute the credit score for potential borrowers using these online platforms. Results support the fact that education, age, way of living, expenses, marital and employment status, income and the number of children are significant variables when determining the risk of default. Many of these findings are in accordance with previous international papers published on this topic.
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The Marketing Strategy of the In-ground Feeder Pillar SITEL on the Czech Market
Tomanová, Jitka ; Němečková, Iveta (advisor) ; Schlitter, Miloš (referee)
This thesis focuses on the marketing strategy of the In-ground feeder pillar of the Czech company SITEL, spol. s r.o, and aims to evaluate the product´s current situation on the Czech market. The work is divided into theoretical and practical parts. The theoretical part introduces the basic information and defines marketing and its tools. The practical part presents the company SITEL, spol. s r.o., provides basic facts about the product (In-ground feeder pillar SITEL (MSS ENERGO)) and on the basis of the conducted analysis the current situation is summarised with the recommendation how to improve the status of the product on the Czech market.
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Support of market entry of Danish companies to Czech market
Apltová, Tereza ; Müllerová, Františka (advisor) ; Křenková, Eva (referee)
This bachelor´s thesis focuses on the current economic situation in Denmark and the comparison with the Czech Republic. Moreover, it analyses the support of market entry and possible forms of support for Danish companies entering the Czech market with focus on The Trade Council located in the Czech Republic. In the last chapter, I demonstrate the practical assistance of The Trade Council given to a chosen Danish company entering the Czech market.
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