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Czech Architect during the Political Changes after 1989
Ševčíková, Lucie ; Lahoda, Vojtěch (advisor) ; Kratochvíl, Petr (referee)
In this thesis, the author wants to deal with the broad spectrum of the contemporary Czech architecture. However, the phrase "Czech architect" appears in the title to show that this thesis is not a critical analysis of the stylish development of Czech architecture, but rather a search for links and inspirations that define the modern architectural profession in Czech society. These links and connections are deeply rooted in architects' experiences before and after the political regime change. The author feels that the architects' understanding of today's society and political transformation will help clarify some uncertainties of their meaning and status. One can understand the modern architects and the course of the Czech chamber of architecture as well as the public sector with it's ever changing tendencies ever since 1989 if the broad spectrum of contemporary architecture is kept in perspective.
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Finnish Epistemic Modals in Contrastive Perspective
Janoušková, Kateřina ; Fárová, Lenka (advisor) ; Čermáková, Anna (referee)
This corpus based diploma thesis takes stock of Finnish epistemic modal verbs voida, saattaa, taitaa and mahtaa and surveys their translational counterparts as they can be found in the parallel corpus InterCorp. The aim of the thesis is to find out what tendencies there can be found in the translation of the modals in question. In the theoretical part, there is, firstly, a description of both modality and modal verbs in Finnish and Czech, secondly, of the differences between the approaches to modality in both languages and, thirdly, of the features of translated language. In the analytical part, the translations are sorted out into categories based on the particular modal specifiers. The description of the different modal specifier categories follows.
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Innovations and czech retail business
Pecho, Maroš ; Zadražilová, Dana (advisor) ; Klánová, Eva (referee)
The aim of this thesis is to describe current trends in global retail, the current state of retail in Czech Republic and possible need of bringing innovation to the outburst of Millennials generation economic activity. Introduction is devoted to theoretical description of retail and its meaning. As part of the thesis, there is a significant part containing relations within the worldwide retail and also its current trends and development. Furthermore, part of the thesis is devoted to the development and ongoing evolution of retail in the Czech Republic. Theoretical definition in the third chapter deals with buying behavior as well as the factors which have an impact on it. Millennials are the bearers of the innovation need in the world retail sector. The thesis put emphasis on this generation essential features characteristic, as well as their purchasing behavior. Quantitative research includes evaluation of their behavior and attitudes on the czech market in relation to information about groceries and consumer goods, then to their use of technology (smartphones) in the buying process of groceries and consumer goods, and also evaluation and description of their specific attitudes to purchase behavior and different characteristic aspects resulting from global characteristics of Millennials.
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Franchising as a method of market entry
Cibulka, Lukáš ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
In the first part of my paper I concentrate on analyzing franchising as form of entrepreneurship on a concrete example -- Restaurants Potrefená husa. In the second part, using methods analysis and comparation I examine the demandness of entry franchise concepts in the German and Czech markets. My criteria for the demandness of entry are concentration of franchise concept on the market, law regulations, supply of advisory services and the last criterium is the economical demandness of market entry. In the end of my paper I do the final comparation of the demandness of market entry of franchising concepts in Czech Republic and Germany.
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Strategy of brand Vichy with focus on a czech market.
Srnka, Karel ; Postler, Milan (advisor)
This diploma thesis is dealing with strategy of brand Vichy focusing on the Czech market. The main theme is analysis of current position of Vichy on the dermocosmetics market in the Czech Republic and proposals for its improvement. In the first charter is the reader present into marketing, brand and it's importance in marketing. In this charter such terms like image, insight, value and elements of brand. Second charter, which is dealing with strategies of brand governing, is followed by citer free, where all the parts of marketing and communication mix are described in detail. The practical part begins with fourth charter, that subsequently describes L'Oréal as a company, its history and structure and the structure of active cosmetics division. This chapter also describes history of brand Vichy and it's re-launch in the year of 2009. Fifth chapter goes further with description and focuses on concrete situation on the dermocosmetics market and introduces the biggest competitors. It also shows activities of brand on particular parts of marketing and communication mix. This description is the base for last chapter. That shows concrete recommendations that should be considered to better the brand strategy. This recommendations are sketched once again on parts of marketing and communication mix. Thesis is ended up with conclusion, in which the most important findings are highlighted.
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International strategy of Carrefour
Neuwirthová, Daniela ; Kostková, Hana (advisor) ; Čápová, Ludmila (referee)
Cílem této diplomové práce je analyzovat měnící se podmínky v oblasti maloobchodu a dokumentovat tyto změny a nové vývojové trendy na příkladu českého maloobchodního trhu a francouzského distribučního řetězce Carrefour, který letos opouští český trh. Nejprve se zaměřím na analýzu distribučního prostředí, dále na vývoj maloobchodu ve světě a v České republice a nakonec na konkurenční boj distribučních řetězců v České republice.
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