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The Impact of Corporate Social Responsibility on Recruitment
Jouklová, Veronika ; Elster, Fabian (referee) ; Škapa, Stanislav (advisor)
Cílem této diplomové práce je zjistit, do jaké míry ovlivňuje společenská odpovědnost podniků a související činnosti organizací rozhodování žadatelů o zaměstnání. Zaměřuje se konkrétně na expatrioty. Teoretická část vysvětluje koncept společenské odpovědnosti firem, uvádí definici tohoto konceptu a také vysvětluje pojetí tří pilířů. Dále jsou představeny výzkumy, které byly v této oblasti provedeny spoječně s teoriemi diskutujícími o dopadech CSR na přilákání nových zaměstnanců. Práce dále uvádí primární empirický výzkum, který je zaměřen na to, jak uchazeči o zaměstnání vnímají sociální identitu společnosti a jaký význam hraje v jejich rozhodovacím procesu. Na základě zjištěných poznatků předkládá autor doporučení na použití CSR jako nástroj k přilákání nových zaměstnanců coby alternativu ke zvýšení platu.
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A Proposal of Voluntary Reporting in Selected Company
Jánov, Richard ; Hanušová,, Helena (referee) ; Kocmanová, Alena (advisor)
This diploma thesis deals with reporting of sustainability development and its mode of administration of regular reports. The purpose of the first section is to explain, define and describe theoretical and methodological approaches of corporate social responsibility of companies, how they were developed and what are their elementary principles and characteristics. The second section focuses on the analysis of implementation of corporate social responsibility in a concrete company in three areas – economical, social and environmental. The aim of the thesis is to create report about corporate social responsibility and sustainability development, based on acquired information and evaluated analyses.
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Corporate Social Responsibility in DHL Express Company(Czech Republic)
Hercik, Marek ; Vyklický, Martin (referee) ; Putnová, Anna (advisor)
This master’s thesis deals with corporate social responsibility of company DHL Express (Czech Republic) s.r.o. and its impact on corporate image. The work is primarily focused on the characterization and analysis of the CSR activities of this logistics company. The first part describes the corporate social responsibility from a theoretical perspective. Subsequently in the second part is analyzed which CSR tools are used by DHL Express and how are they perceived by customers. Attention is paid to the global and local activities of the company and feedback
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Naplňování cílů udržitelného rozvoje veřejných vysokých škol v České republice
Horáková, Vladěna
The bachelor thesis deals with sustainable development of public universities in the Czech Republic. The aim of the thesis is to find out how universities are meeting the UN Sustainable Development Goals (SDGs), to identify their weaknesses in this area based on a comparison with leading international universities and to propose recommendations for improvement. The data were provided in the form of mapping forms by the UNILEAD project and subsequently processed through qualitative research in the MAXQDA program. Analysis of the data revealed that meeting of the goals varied across areas and from a university-wide perspective was mostly in the initiation phase. Through the output of the forms and comparison with leading international universities were identified weaknesses in their operational activities, particularly lack of finance and human resources, lack of strategy and responsible person, and inconsistency. In relation to the weaknesses were proposed recommendations to eliminate them – the establishment of a new position of sustainability manager or sustainability team and drawing up a strategic plan for sustainability. Once these steps are implemented, universities should see improvements in their sustainability performance.
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Vnímání Corporate Social Responsibility ve společnosti Atlas Copco
Pavlíčková, Monika
Pavlíčková, M. Perception of Corporate Social Responsibility at Atlas Copco. Bachelor thesis. Brno: Mendel University, 2023. The bachelor thesis deals with the employees' perception of social responsibility in the company. The aim of this thesis is to find out how individual CSR activities affect employees and whether the promotion has a negative or positive effect on them. The theoretical part is devoted to social marketing, differences between commercial and social marketing, marketing mix, corporate social responsibility, CSR in the European Union and the last part describes corporate social responsibility in the czech republic. In the practical part, Atlas copco, its history and CSR activities are presented. Subsequently, an evaluation of the qualitative research is carried out, which is further supplemented by a structured interview. At the end, recommendations for problem solving are proposed.
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Environmentální pilíř společenské odpovědnosti v oblasti organizace kulturních akcí
Klevetová, Markéta
The thesis focuses on the environmental pillar of social responsibility in the organization of cultural events of the TIC Brno organization. The literature part is focused on theoretical knowledge, which is used to explain the concepts related to the pro-issues of social responsibility. The practical part is focused on a detailed analysis of TIC Brno and selected cultural events. The external environment is analysed using PESTE analysis. The thesis also includes a questionnaire survey to determine the public attitude towards environmental issues. Based on the obtained findings, a SWOT analysis is made, and weaknesses are analysed in more detail. Subsequently, recommendations are proposed, which are economically based and used for actions of a similar type. From the results of the primary survey, it can be concluded that the public has a high interest in engaging in activities that contribute to environmental protection
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Is ESG a resiliency factor for company stock returns during a crisis? Evidence from Europe during the covid-19 pandemic
Krameš, David ; Novák, Jiří (advisor) ; Kurka, Josef (referee)
The goal of this thesis was to examine whether high ESG performance serves as a resiliency factor for company stock returns during times of crisis. Using a DID estimator for 3 different regions and treatment timings, I find that high ESG performance did serve as a resiliency factor for company stock returns in the short term during the covid-19 pandemic, with high-ESG firms having 1.125-4.785% higher stock excess log returns compared to low-ESG firms over a 15 day period. This is probably a result of their lower perceived riskiness. I also find this effect is primarily driven by the S pillar and for European companies, by firms belonging to the Financial and Healthcare industries. In the long term, I find that the effect reverses and ESG becomes a negative factor, which I believe is caused by investors starting to seek riskier investments again. Finally, for European and American firms, I find the effect of a high score in the G pillar is negative even in normal times.
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Responsible and sustainable business
DUŠKOVÁ, Michaela
The bachelor thesis focuses on the issue of sustainable and responsible business of a selected company and evaluates its activities in the field of corporate social responsibility (CSR) in today's globalized world. The thesis provides theoretical background that focuses on responsible business and introduces the concept of CSR. These insights are applied in an analysis where the selected company is introduced and then its economic, social and environmental behaviour is analysed. The analysis also includes a questionnaire survey that focuses on the employees of the selected company and their knowledge regarding the application of the CSR concept in the company, as well as their approach to the issue in their personal life. On the basis of the analyses and the questionnaire survey, alternatives are proposed for the company in the areas of CSR in relation to their current approach.
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Cooperation of the profit and non-profit sector in the field of CSR
Peterová, Tereza ; Legnerová, Kateřina (advisor) ; Pospíšilová, Tereza (referee)
The thesis will explore the cooperation between the for-profit and non-profit sectors in the field of corporate social responsibility. The theoretical section will be divided into three main chapters, which will first present the overall theoretical conceptual framework of the non- profit sector. Afterwards, the concept of CSR as it is understood today will be introduced through an analysis of the literature. Above all, this part of the thesis will concentrate on the potential benefits of implementing CSR strategies in the organizations. The last chapter will deal with the actors that can engage in the field of CSR and will clarify how CSR-based actors can be linked in a cross-sector collaboration. In the empirical part of the thesis, we will look at how the concept of CSR is implemented by the company Albert Ltd. in cooperation with the Albert Foundation in its activities, what activities occur within the cooperation and what it provides for both actors.
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