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Analysis of organisation sport event of event Red Bull Crashed Ice 2009
Rak, Zdeněk ; Leščinská, Kristýna (referee) ; Voráček, Josef (advisor)
Title: Analysis of organisation sport event of event Red Bull Crashed Ice 2009 Work goal: Analysis of organisation of event... Methods: Descriptive analysis, SWOT analysis, Interview with experts. Annotation: Organisation of Red Bull Crashed Ice includes possible areas of improvement with concrete suggestions to activities of organisational process of this sport event. Introduced proposals result from results of SWOT analysis and interviews with professionals. Results: Conclusion and advices for the management team. Key words: Marketing, management, sport's events, descriptive analysis, interview with experts, SWOT analysis, Red Bull.
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Advertising plan of Nordic World Championship in Liberec 2009
Šikolová, Lenka ; Navrátilová, Miroslava (referee) ; Voráček, Josef (advisor)
This diploma paper will deal with creating a proposal for advertising plan of Nordic World Championship in Liberec 2009 which will describe in detail efficient solution of advertising aimed at selected target group. The paper should provide insight how to proceed planning on advertising of such event. In the paper will be analyzed the aim of the project, target group - selected in advance, appeals of advertising project, medias, advertising mediums, harmonogram and budget. Method: Description analysis, questioning Results: Selection of appeals, medias, advertising mediums, creation of harmonogram and budget Key words: Advertising plan, marketing mix,target group, message, appeal, media, advertising medium, harmonogram, budget - 4 -
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Comparision of different economic and social conditions for sport activities of university students in Spain and CR
Borůvková, Věra ; Voráček, Josef (referee) ; Janák, Vladimír (advisor)
Cilem moji prace je srovnani vybranych ekonomickych a socialnich podminek pro provozovani sportu u studentu spanelske Universidad de Malaga a ceske Univerzity Karlovy se zamerem navrhnout, jak by se mohly podminky pro studenty vylepsit. Podminky jsem zjisfovala kvalitativni metodou (rozhovor) s dvanacti studenty ze Spanelska a dvanacti z Cech, pote dotaznikovym setrenim pfi vzorku stoosmi z kazde zeme, behem podzimu a zimy 2008/2009. Vysledky jsou shrnuty a byla vytvofena SWOT analyza. Abstract The purpose ofmy workis the comparation ofselected economic and social conditions for doing sport among the university students of University of Malaga (Spain) and Charles University (the Czech republic). The main intention is to concienve a theory of improvement for doing sport. The conditions have been discovered by qualitative method (interview) with twelve students from Spain and twelve form the Czech republic, then with the questionnaire of the sample 108 each from one institution. The investigation was taken during the autumn and winter 2008/2009. The results are summarize to SWOT analisis. Klicova slova: komparace, univerzitni studenti, kvalitativni a kvantitativni metody, socialni a ekonomicke podminky
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Popularity of sports among elementary and high school students in CR
Truhelka, Tomáš ; Voráček, Josef (referee) ; Janák, Vladimír (advisor)
The thesis' annotation Title ofthe thesis: Popularity of sport in the Czech Republic among elementary and high school students Author's name: Tomáš Truhelka Deparbnent: Department of Kinanthropology and Humanities Subject of study: Sports Management Head ofthe thesis: PhDr. Vladimír Janák, CSc. No. ofpages: 83 No. ofenclosures: 2 Year ofthe Defense: 2008 Methodology: Analysis and evaluation ofthe information acquired by the question-form survey. Analysis itself is foregone by a theoretical introduction. Key words: History of sport, organization of sport, popularity of sport, marketing research, active and passive sport, ratings of sport, sporťs expenses Summary: The thesis' main goals are to state active and passive informanťs participation on sports and separate the observed sports and the actively performed sports. Next goal is to determine an individua!'s average sport equipment ownership and his/hers preferences of particular sports in media.
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The Analysis of Critical Situations in Basketball
Lhotský, Lukáš ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
ANOTATION OF THESES Title of the work: The analysis of critical situations in basketbal! Name: Lukáš Lhotský Department: Department of Kinanthropology and Humanities Subject of study: Sports Management Head of the work: PhDr. Vladimír Janák, Csc. Number of pages: 68 The year of the Oral defense: 2008 Key words: Critical situation, psychology of sports, motivation, concentration, selfconfidence, spotr games Summary: This theses sis focused on the analysis of the critical situations in basketbal!. The theses tries to show reactions of the players and types of plaers to these critical situations. 4
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Diferencies between communication in American and Czech sports company
Straková, Lucie ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Název práce: Analýza a srovnání komunikace v americké a české firmě se sportovním zaměřením Communication in US and Czech Sport Company - Analysis and Comparison Cíle práce: Analýza a následné porovnání interní komunikace v jedné české a v jedné americké firmě, včetně poskytnutí doporučení. Metoda: Dotazníkové šetření mezi pracovníky na nejnižší organizační úrovni a následné hloubkové interview s členy středního managementu obou firem. Výsledky: Komunikace ve zkoumaných firmách má nedostatek. Rozdíly mezi firmami existují, a to především na úrovni středního managementu. Klíčová slova: komunikace, interní komunikace, vnitrofiremní komunikace, dotaznfk, mezinárodní srovnání
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Marketing communication of the running race We Run Prague
Hrubcová, Tereza ; Voráček, Josef (advisor) ; Landa, Pavel (referee)
Title: Marketing communication of the running race We Run Prague Objectives: The aim of this work is to describe and analyse and to design and propose new and effective marketing communication elements and features of the running race We Run Prague. Methods: The diploma thesis used methods of descriptive analysis, analysis and evaluation of internal Nike data and documents and qualitative research in the form in-depth interviews. Results: Based on the results of the individual analyzes and qualitative results, I found out that to achieve predetermined objectives and to reach the target group accordingly the future marketing communication of We Run Prague race should focus on the use of online communication and event marketing. Key words: Marketing communication, communication campaign, qualitative research, Nike
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The effect of the use of sports celebrities as the reference group on the buying preferences of the young generation in the Prague region
Voráček, Josef ; Čáslavová, Eva (advisor) ; Tomek, Gustav (referee) ; Gregar, Aleš (referee)
Title: The effect of the use of sports celebrities as the reference group on the buying preferences of the young generation in the Prague region Objectives: The main objective of the thesis is to determine through marketing research whether and what effect has the use of sports celebrities in marketing communication of companies as a reference group on the buying preferences of the young generation, so-called Generation Y, in the Prague region. Methods: The thesis used a questionnaire survey and subsequent focus groups. For the creation of the questionnaire is used as a basis the US version of the original questionnaire of the authors BUSH, MARTIN, BUSH (2004). Firstly the questionnaire undergoes a process of transcultural transfer, in which is utilized a modified direct translation and confirmatory factor analysis. This survey includes a sample of 416 respondents who are students of Prague secondary schools and universities. Focus groups are conducted with four groups which counts a total of 41 respondents. Results: The research results show that the use of sports celebrities in marketing communication has no demonstrable effect on the word-of-mouth communication and the switching and complaining behaviour for Generation Y. This communication tool can have an indirect positive effect on brand...
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