|
|
Construction of Role and Importance of Non-profit Sector in Czech Public On-line Sphere
Semrádová, Eliška ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
How is the role of non-profit organizations constructed in the Czech online sphere? This diploma thesis tries to answer this question based on a content analysis of articles in the six most-read online newswebsites in the Czech Republic and users' discussions connected to them in 2015-2019. The theoretical basis of the work is the media construction of reality, which the author tries to apply in practice to the topic of the non-profit sector using the method of media framing. Qualitative content analysis in the research succeeded in revealing four main frameworks by which Czech online news views non-profit organizations. The four frameworks also emerged from the analysis of user discussions under the articles. The comparison of these findings provided the author with the opportunity to find out how the discussant brings diversity to the Czech non-profit sector's media representation. The thesis's conclusion is devoted to evaluating the most critical research findings, which the author incorporated into the context of existing academic research of media representation of non-profit organizations in the news. As non-profit organizations' role in society is mostly influenced by the public image, this work provides comprehensive information on the roles that Czech online news and its readers attribute...
|
|
|
Media Construction of Gender-based Violence in Spanish Media
Alvarez Alvarez, Žaneta ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This thesis entitled Media construction of gender-based violence in selected Spanish media deals with how the Spanish media frame the topic of gender-based violence. The aim of this work is to identify and describe the dominant interpretive frames that the Spanish media offers in connection with the topic of gender-based violence. The starting point of this diploma thesis is the concept of media framing. The research method is qualitative analysis based on the procedures of grounded theory and uses open and axial coding. The research sample consists of selected Spanish media. Specifically, the online news newspapers El País and El Mundo and the television news stations La 1 and TeleCinco. The result of axial coding is seven categories through which the Spanish media offers the issue of gender-based violence.
|
|
|
Velvet Media Immigrants: The productive age from the pages of Rudé právo to the Facebook wall
Burger, Tadeáš ; Vochocová, Lenka (advisor) ; Křeček, Jan (referee)
The main goal of this thesis is to find out how the Velvet media immigrants (VMI) from our research sample use traditional and new media to search for information. VMI are a specific age group of Czech people we define on our own in chapter 2. They represent the media users who had reached adulthood before the Velvet revolution and then had to adjust to the ideological and technological changes in the media sphere. First part of this thesis focuses on theories of media use, the historical context of changes the Czech media system underwent during the Velvet revolution and then it introduces the issue of digital divide and digital immigrants, focusing on how adults adjust to the technologies of new media. Methodological part serves to describe our research, which is based on twelve qualitative interviews and the coding method based on the grounded theory. The Research part then serves to sort the gathered data into three main categories, which offer a complex answer to our main research question.
|
|
|
Differences in the male and female perception of nudity in the Game of Thrones series
Muczková, Michaela ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This master's thesis called Differences in the male and female perception of nudity in the Game of Thrones series deals with the nudity and the ways of its usage and display in the popular HBO series Game of Thrones. It became the global phenomenon which was certainly affected by its realistic conception of violence and also sex and nudity. In the theoretical part there are introduced the main concepts of approached to nudity, for example the feminist and postfeminist theory and the theory of sex sales. Next this thesis explains the role of nudity in the Game of Thrones series. There are also described the approaches to the study of fans. The research was focused on the fans and differences in their perception of nudity in the series. The main goal was to determine whether the male and female perceptions differ and if so, how. The collection of data was conducted by the semi-structured interview which was supplemented by the four previews from the series. This thesis used the grounded theory method for its many levels of coding and creating of categorization. In the practical part there are introduced the categories which were created based on the collected data. There are also examples of the comments by the respondents. At the end of this thesis there is an interpretation and presentation of the results.
|
|
|
Media and the construction of minorities'representations: perceptions of the possible influence of the Most! series on transgender representations
Slepičková, Lucie ; Vochocová, Lenka (advisor) ; Moravec, Václav (referee)
Diploma thesis "Media and the construction of minorities' representations: perceptions of the possible influence of the Most! series on transgender representations" examines if could have the series Most! influence on the media representation of the topic of transgender and society's vision of transgender people. Based on a qualitative analysis of selected media content, the work deals with a comparison media representation of the topic of transgender in two time periods. This diploma thesis found that the Most! series influenced the media representation of the topic of transgender in terms of newly found frameworks and stereotypes through qualitative analysis. I also used a questionnaire survey, which I also analyzed qualitatively. Here I found an ambiguous answer, because the answers of the respondents were very balanced. Respondents agreed that the Most! series had the potential to change the idea of transgender people. But he did not change their idea of a transgender. The last were interviews with people from the transgender community. From them, I found out that the respondents also agree that the material the Most! series had the potential to change the idea of transgender people. According to them, however, the series did not affect the idea of transgender people.
|
|
|
From animation to live-action remakes: the evolution of classic Disney fairy tales films from feminist perspective
Šlechtová, Nikola ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This diploma thesis analyses and compares two categories of Disney fairy tale films. On one side we have the animated films from the 20th century, on the other side their modern live action remakes. This thesis focuses on the portrayal of gender and social interactions, and examines whether there has been any change in these aspects from a feminist perspective. Fairy tales play a significant role in gender socialization of children and are a reflection of the contemporary societal ideals of femininity and masculinity. The theoretical part of the thesis introduces the concept of gender and how it is learned, how feminism views gender and society, and the development of the feminist movement. It explores fairy tales, their role as socialization agents and the theory of feminist critique of fairy tales. It also focuses on film adaptations of fairy tales and more specifically on Disney studio and the criticism of it. The examined films were subjected to analysis based on the method of grounded theory. During the research a significant advancement was discovered in the portrayal of female and male heroes, romantic love, patriarchal society in fairy tale worlds and in the representation of race and sexual minorities.
|
|
|
Framing of the Istanbul Convention in selected Czech Media
Žiláková, Anna ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
The submitted thesis entitled Framing of the Istanbul Convention in Selected Czech Media examines the way in which this particular topic was presented in printed and online media in the year 2018. The Convention on Preventing and Combating Violence Against Women and Domestic Violence, also known as the Istanbul Convention, is a document, in which Czech Republic, by accepting it, has to commit to the a necessary steps to fight against gender based violence in our country. The aim of this work is to identify and present the specific media frames that have been used in the connection with the discussions surrounding the Istanbul Convention and to describe the construction of the actors around this document. The research sample consists of four printed pieces of media, namely Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo and eight online journals aktualne.cz, blesk.cz, denik.cz, eurozpravy.cz, novinky.cz, parlamentnilisty.cz, reflex.cz and seznamzpravy.cz. Qualitative methods based on grounded theory techniques were used for the research. The result of open and axial coding is in total nine media frames about the way in which the Istanbul Convention is framed in Czech media.
|
|
|
Toxic Masculinity in Live Action Cinematography: The Big Bang Theory Case Study
Hiblerová, Adéla ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis is concerned with expressions of toxic masculinity in television acting, illustrated on the case study of the television show The Big Bang Theory. This work sets the term toxic masculinity in the context of masculinity studies and draws on the theory of hegemonic masculinity formulated by the Australian sociologist Raewyn Connell. Her theory assumes the existence of multiple, hierarchically ordered masculinities, with hegemonic masculinity - considered by some authors tobe synonymous with toxic masculinity - on top. This work also surveys the history of the representation of the male hero from the early days of American cinema up to the present, as the empirical section deals primarily with an American television show. Special emphasis is put on the "nerd" character, who represents non- hegemonic masculinity and thus does not tend to be associated with expressions of toxic masculinity, although he is also guilty of this behavior. The aim of this thesis was to use qualitative content analysis to identify manifestations of toxic masculine behavior by the nerd characters of the popular sitcom The Big Bang Theory and to determine how this behavior differs from that of the "jock" character, an embodiment of hegemonic masculinity. This research reached the conclusion that each of these two...
|
|
|
Incorrect expression in selected news sites's Facebook pages: comparative analysis
Rybenská, Monika ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The master thesis Incorrect expression in selected news sites ́s Facebook pages: comparative analysis deals with uncivil comments in the Facebook pages of two news web sites, which are considered as disinformation - Aeronet.cz and ParlamentníListy.cz, and two news web sites, which are considered as serious - Aktuálně.cz and Novinky.cz. The theoretical part describes previous research with a similar focus, on the results of which I set hypotheses. The reader will be acquainted with the incivility, which is indecency, rudeness, but also with new media or social networks. The aim of the research is to find out whether incivility appear in the Facebook comments under the articles dealing with the migration crisis, and if so, to whom these incivility comments are directed. Comments were collected on articles shared on Facebook pages in the period from 1st January 2019 to 30th June 2019. Qualitative coding of comments identified several regularly recurring categories of incivility, as well as typologies of persons against whom incorrect expressions were directed. The results of the quantitative analysis showed that incivility occurs in the comments, they are most often directed against migrants, using contempt or vulgarisms. As part of the analyzed comments, more incivility appeared on the Facebook pages...
|
|
|
The Czech women's view on representation of women in advertisement
Koláčková, Martina ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
Master thesis The Czech Women's view on representation of women in advertisement focuses on the way advertisement reproduces gender stereotypes and sexism in the society. The analysis examines the view of female audience on this matters. The role of advertisement, gender roles and gender stereotypes, sexism and feminism are introduced in the beginning of this thesis. Main traits of sexism in advertisement are described. Possible impact of stereotyped and sexist advertisement on its viewers is demonstrated by introducing results of field related analyses. Based on interviews' analysis with selected group of women it was discovered that women view the representation of women in advertisement to be heavily stereotyped. Women in advertisement are reduced to the following categories: physically attractive and carefree, homemaker, naive and dull, and last but not least sex object. Even though female responders are able to identify some negative impacts of this stereotyped representation of women on both women's and men's lives, their concerns are undermined by their attitude towards advetisement which they do not consider to be capable of changing public attitudes and values. Female responders are convinced that gender discrimination against women is still present in the Czech Republic and advertisement...
|
guest ::
